Bodidata Completes Acquisition of QuantaCorp, Creating the Preeminent...
Jul 25, 2022
Bodidata’s integration of QuantaCorp NV, the European Leader in handheld body measurement, establishes the size-matching industry’s most comprehensive offering of measurement alternatives for uniform and retail clients seeking perfect sizing and fewer returns
In order to dramatically reduce unnecessary uniform and retail apparel returns, we knew it was essential to Measure Accurately, Match Skillfully and Manage Wearer understanding of fit
ST. PETERSBURG, Fla. (PRWEB)July 25, 2022
The acquisition and integration of QuantaCorp NV gives Bodidata ® a dominant position in Europe and completes a strategy to offer every handheld measurement solution available in the marketplace, under one banner. QuantaCorp is the creator of the popular 2-photo body measurement system that is protected by the original 2-photo patent, and Bodidata is renowned for its unique Measure.Match.Manage.™ size-matching solution that includes the award-winning Kora® scanner; the only handheld technology that measures a fully clothed individual in streetwear. “In order to dramatically reduce unnecessary uniform and retail apparel returns, we knew it was essential to Measure Accurately, Match Skillfully and Manage Wearer understanding of fit. We also knew it was important to make it easy for wearers to be measured,” said Tuoc Luong, Bodidata CEO. “We decided it is essential to offer our business partners every choice to measure their customers in-person or online. The implementation needs to be done only once and then our customers have every measurement option for any business need or strategy in the future.”
All four measurement options can be used interchangeably, with Bodidata’s best-in-class size-matching technology, to dramatically improve profit margins, increase wearer satisfaction and reduce the devastating environmental consequences of unnecessary returns. As part of the acquisition and integration of QuantaCorp, Bodidata has launched a unified brand that reflects both companies’ identities. “Our unified brand pays tribute to both brands with a new Bodidata ‘Mark’ that includes a derivation from the QuantaCorp favicon,” said Alexander Vandevelde, Bodidata Managing Director Europe, who led the re-branding process. “Kora’s new Mark is also clearly unified with the overall Bodidata brand. It was critical that our identity reflects that although our size-matching solutions are driven by technology, they ultimately exist to serve people and simplify their lives.”
“As we roll-out our new identity, we want to reinforce our understanding that finding clothing that fits can be challenging to customers and often uncomfortable,” said Bruce Terry, Bodidata President. “We are sensitive to both the practical benefits and the positive emotional impact for the people that our size-matching solutions serve. Plus, the environmental benefits of reduced returns is a win for everyone. Our new brand identity reflects that people, and the environment, are at the center of our Measure.Match.Manage. solution. To see the new brand identity and learn more about Bodidata’s Measure.Match.Manage.™ solutions, that dramatically reduce returns for uniform and retail clients, visit Bodidata.com