Plytix offers an all-in-one production information management (PIM) platform for omnichannel marketing. The platform combines PIM with digital asset management (DAM), product data syndication, catalog creation software, and analytics. The company serves business customers. The company was founded in 2014 and is based in Nordborg, Denmark.
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Sep 22, 2022
Major players in the product information management market are IBM Corporation, SAP SE, Informatica LLC. , Magnitude Software, Contentserv, Plytix Limited, Salsify Inc. , Riversand Technologies Inc. , Pimcore USA, Akeneo SAS, Stibo System, EnterWorks Acquisition Inc. September 22, 2022 13:43 ET Lyon, FRANCE New York, Sept. 22, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Product Information Management Global Market Report 2022" - https://www.reportlinker.com/p06316992/?utm_source=GNW , Agility Multichannel Limited, Mobius, Profisee, Censhare, Vinculum, Truecommerce and Vimedici. The global product information management market is expected to grow from $10.33 billion in 2021 to $12.21 billion in 2022 at a compound annual growth rate (CAGR) of 18.1%. The product information management market is expected to grow to $24.82 billion in 2026 at a CAGR of 19.4%. The product information management market consists of sales of product information management software solutions by entities (organizations, sole traders, and partnerships) that refers to the process of managing and improving product information and relevant digital content across many teams to provide an engaging consumer experience and sell products successfully across numerous sales and marketing channels. Product information management ensures that entire business ecosystem has consistent and up-to-date information. The main types of product information management are software and services.Software refers to the programs and other operating information used by a computer. Product information management can be deployed on-premises, cloud by the organization of sizes such as large enterprises and small and medium-sized enterprises used by consumer goods & retail, banking, financial services and insurance (BFSI), telecom & IT, manufacturing, transportation & logistics, media & entertainment, other end users. North America was the largest region in the product information management market in 2021.Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product information management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The product information management market research report is one of a series of new reports that provides product information management market statistics, including product information management industry global market size, regional shares, competitors with a product information management market share, detailed product information management market segments, market trends and opportunities, and any further data you may need to thrive in the product information management industry. This product information management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. Demand for product information management software from the thriving eCommerce industry across the globe is contributing to the growth of the market.Product information management systems enable businesses to properly evaluate, structure, and validate their brand and product data before sharing it with all supply chain partners in the relevant formats and at the appropriate time. E-commerce enterprises regularly experiment with new digital technologies and integrate them into their business processes to meet 100% of their customers’ demands along with the e-commerce development pace. For instance, the e-commerce business has experienced rapid expansion as a result of rapid digitalization and an ever-increasing number of online buyers fueled the growth of global e-commerce as sales jumped to $26.7 trillion in 2019, up 4% from 2018. Thus, the rising demand for product information management software from the thriving eCommerce industry is anticipated to propel market growth shortly. Integration of artificial intelligence and machine learning capabilities to enhance information management and customer experience is propelling the product information management market forward.Artificial intelligence (AI) and machine learning have rapidly become one of the most popular trends in the industry, and many businesses are eager to use these technologies to improve their digital experiences. Businesses can provide more effective, intuitive, and meaningful consumer purchase experiences with updated product data to the commerce website by incorporating AI into PIM systems. For instance, in 2019, Akeneo, a France-based technology company, released Akeneo PIM 3.0 to link with their AI-powered Franklin library of 50 million products, which uses AI to automatically update product descriptions and information. Hence, the integration of artificial intelligence and machine learning capabilities to enhance information management and customer experience is helping the market grow more efficiently. In January 2021, inRiver, a Sweden-based product information management company acquired Detail online for an undisclosed amount.The acquisition contributes to the only digital-first PIMTM solution that accelerates time-to-market and improves purchase experiences by harnessing the data needed to enhance content performance and remediate failing channels or products in real-time. Detail online is a Swedish AI-powered analytics solution to help brands monitor product information across multiple online channels. The countries covered in the product information management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
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Plytix Frequently Asked Questions (FAQ)
When was Plytix founded?
Plytix was founded in 2014.
Where is Plytix's headquarters?
Plytix's headquarters is located at Gammeldam 39, Nordborg.
What is Plytix's latest funding round?
Plytix's latest funding round is Unattributed VC.
How much did Plytix raise?
Plytix raised a total of $9.33M.
Who are the investors of Plytix?
Investors of Plytix include Promentum Equity Partners, Trestle, Horizon 2020, SEED Capital and Startupbootcamp.
Who are Plytix's competitors?
Competitors of Plytix include Makersite and 2 more.
Compare Plytix to Competitors
inRiver is the market leader for simplifying Product Information Management (PIM) enterprise software. The company provides B2C and B2B multi-channel commerce professionals with the tools for building perfect product content, great storytelling, and excellent marketing for customer experiences in all channels. Radically facilitating the creation, maintenance, and distribution of perfect product information, inRiver PIM helps you achieve complete consistency in all your customer touchpoints, in multiple languages. The company was founded in 2007 and is based in Malmo, Sweden.
Salsify provides a cloud-based product content management solution that makes it easy for manufacturers, distributors, and retailers to manage and exchange high-quality content that drives online results. Using a cloud-based infrastructure, Salsify's network enables the people closest to product content – often outside of IT – to keep it current and instantly share updates across the supply chain. Critically, these users can create customized content streams for every downstream retailer, including automatically resized images and customized sets of required properties. The company was founded in 2012 and is based in Boston, Massachusetts.
Productsup is a cloud-based software-as-a-service (SaaS) provider for Product Data Management and Performance Marketing. Its solution quickly structures and analyzes large product data feeds, enabling the easy creation of dynamic content such as product videos. These products are optimized according to the requirements of marketing channels such as Google Shopping or Facebook Ads, price comparison portals such as Idealo, marketplaces like Amazon and eBay, and retargeting applications like Criteo. The company was founded in 2010 and is based in Germany.
Akeneo is an open source Product Information Management system designed for retailers looking for efficient answers to their multichannel needs.
Makersite develops product data management tools for the manufacturing industry. It combines data aggregation and live applications for product life cycle management. Makersite empowers companies to manage product sustainability, cost, and compliance and also specializes in supply chain management, and product data management. The company was founded in 2018 and is based in Munich, Germany.
Sales Layer is a PIM (Product Information Management) SaaS platform that allows teams to upload, analyse and enhance their product information and data. Products can then be showcased on every platform, app and marketplace in the world with just a few clicks. Sales Layer was founded in 2013 and is based in Valencia, Spain.
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