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INTERNET | Internet Software & Services
plymedia.com

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Founded Year

2006

Stage

Series B | Alive

Total Raised

$7.25M

Last Raised

$6M | 13 yrs ago

About Plymedia

PLYmedia Inc. is a pioneer in the development, design, manufacturing and deployment of an interactive, multi-dimensional web video platform - PLYplatform. PLYmedia delivers a range of applications focused on a new movement towards personalized, enhanced and interactive web video technology by bringing new context and meaning to video. PLYmedia provides web video publishers and broadcasters with a radical and innovative way to create and deploy applications that transform standard web videos into interactive, multi-dimensional and personalized user experiences. PLYmedia provides a ˜marketplace' for developers and publishers to connect by offering a platform for developers to create, develop and deploy their applications to add interactive and multi-dimensional content directly on and in synchronization with a video.

Plymedia Headquarter Location

724 Arastradero Road Suite 109

Palo Alto, California, 94306,

United States

347-535-0759

Latest Plymedia News

PLYmedia To Longtail Advertisers: 'How's Free, Is Free Cheap Enough For Your Ad Serving?'

Dec 15, 2011

Comment PLYmedia has developed an ad-serving platform that it will begin to roll out Thursday to support midsize publishers in the $9 billion long-tail global market. The free service -- ad2k -- aims to make ad serving easier through a more self-serve platform. The engineers that designed the system made it more automated, removing the complexities of placing and serving up ads, yet keeping the focus on geographic targeting and frequency capping. Avishay Raviv, PLYmedia COO and president, said marketers can set up the system in less than 15 minutes, a task he estimates could take publishers days when they are not familiar with the system. Through advanced analytics tools intended to improve optimization and monetization of international traffic, PLYmedia's free adk2 ad server allows publishers to increase ad revenue, which in turn better enables marketers to reach their target audience, he said. The ad2k ad server will roll out internationally. Today, Israeli-based PLYmedia supports 30% of its clients in the United States, and the remainder in other locations around the world. The company also has an office in Palo Alto, Calif. Through international locations, the platform offers advanced analytics to analyze and optimize traffic, as well as international traffic monetization for U.S. publishers and marketers. The free platform offers an alternative to services from Google, as well as OpenX, which has a limited free version. PLYmedia operates 30 networks -- most international -- but the free ad server will support midsize publishers, generating between $100 and $10,000 in revenue monthly. They do not have a sales force. These 1 million online publishers generate about $9 billion in annual revenue. International traffic has become a significant challenge for most publishers, especially in the U.S. To build a business in ad serving, companies will need to expand into other countries. Kleiner Perkins Partner Mary Meeker notes that 81% of Internet users are not from the U.S. -- confirming that U.S. ad companies must reach out and build global businesses. 44

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Plymedia Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Plymedia Rank

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