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Option/Warrant | Alive

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About Plus

Plus is an autonomous driving technology company that enables trucks to make long-haul trucking safer, more efficient, and more sustainable. It offers artificial intelligence (AI) technology for commercial fleet management, driving tests, trucking operations, and other software solutions serving clients worldwide. The company was founded in 2016 and is based in Cupertino, California.

Headquarters Location

20401 Stevens Creek Blvd

Cupertino, California, 95014,

United States

Plus's Product Videos

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ESPs containing Plus

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Transportation & Logistics / Automotive Tech

Companies in this market develop the “brains” of the autonomous vehicle, which include the necessary software and hardware that allow vehicles to perceive their surroundings, localize themselves, and plan accordingly.

Plus named as Leader among 14 other companies, including, WeRide, and May Mobility.

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Plus's Products & Differentiators


    PlusDrive is a commercial product that is a repackaged and governed solution using our L4 driverless truck technology which we started delivering to customers globally last year. With PlusDrive, truck drivers stay in the cabin to oversee the system, but they do not have to actively drive it. They can turn on PlusDrive to automatically drive the truck on highways in all traffic conditions, including staying centered in the lane, changing lanes, handling stop-and-go traffic, and merging, all the while optimizing for the most fuel efficient driving. This makes the long-haul truck driving job safer and less stressful in addition to reducing fuel costs and carbon emissions for the trucking fleets. Meanwhile, fleets and truck drivers can start taking advantage of this advanced technology now instead of waiting for years.

Expert Collections containing Plus

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Plus is included in 3 Expert Collections, including Auto Tech.


Auto Tech

2,363 items

Startups building a next-generation mobility ecosystem, using technology to improve connectivity, safety, convenience, and efficiency in vehicles.Includes technologies such as ADAS and autonomous driving, connected vehicles, fleet telematics, V2V/V2X, and vehicle cybersecurity.


Supply Chain & Logistics Tech

4,463 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Artificial Intelligence

10,459 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Plus Patents

Plus has filed 27 patents.

The 3 most popular patent topics include:

  • Automotive technologies
  • Autonomous cars
  • Diagrams
patents chart

Application Date

Grant Date


Related Topics




Automotive technologies, Hybrid electric cars, Compact cars, Electric vehicle conversion, Sports car manufacturers


Application Date


Grant Date



Related Topics

Automotive technologies, Hybrid electric cars, Compact cars, Electric vehicle conversion, Sports car manufacturers



Latest Plus News Selected By Nikola For Truck Safety Systems

Mar 8, 2023

I write about disruptive companies, technologies and usage models. Got it! Plus This week, electric truck maker Nikola announced that it is equipping its electric and hydrogen-powered vehicles with PlusDrive, the highly automated driving platform from Plus (formerly I follow Plus closely and recently sat down with David Liu, CEO of Plus, for an episode of the Six Five On the Road podcast, which you can watch below. Plus is a pioneer in self-driving truck technology, and we have already seen it make major moves in the commercial automotive industry, partnering up with the likes of Iveco, Amazon and Nvidia. You can read my coverage of Plus' announcements with Iveco here , Amazon here and Nvidia here . The company is innovating on all cylinders in the highly automated driving (HAD) market, which has the potential to grow from $1 billion to $30 billion annually in the next decade. This growth comes out of the need for innovation in the trucking industry to overcome obstacles that can only be solved with safe and efficient technologies. Let's take a look at what Nikola and Plus announced and why it is such exciting news for the trucking industry. The current state of the trucking industry The trucking industry plays a vital role in our economy, transporting 70% of the goods in the United States. Large trucks move the nation's materials and finished products to and from manufacturers, warehouses, post offices grocery stores and countless businesses nationwide. If anything, trucking has become even more important with the advent of e-commerce businesses from Amazon to small shops that rely on UPS or the U.S. Postal Service. However, unlike these businesses, the trucking industry itself has not undergone the digital transformation that would lead it into the next generation of safety and efficiency. Modern diesel big rigs are about as fuel efficient as you would expect, and their fuel consumption is more comparable to airliners than to consumer vehicles. Trucks are conceptually like cars on the highway, sharing the same road and abiding by the same laws. However, trucks have different challenges than passenger vehicles. MORE FOR YOU Solving the challenges of trucking with alternative fuel and HAD Plus is solving these challenges with its PlusDrive platform, which uses AI and HAD to make the driver of the truck more like an airline pilot. Not long ago, I was allowed to try out a PlusDrive-equipped truck, and it was an incredible experience. Once we were on the highway, the truck handled everything from staying centered in the lane to making lane changes, merging, and braking in stop-and-go traffic. This was all while having a driver who was alert to everything going on, but more like a pilot shepherding an airliner than a vacationer driving a car down the interstate. It was exciting to test drive a PlusDrive-equipped truck and experience all of its unmatched features for safety, fuel efficiency and driver comfort. When I talked with Liu, he said that PlusDrive-equipped trucks are 10% more fuel efficient because of their ability to optimize the truck's braking, accelerating and driving speed. As more PlusDrive trucks hit the roads, they will receive frequent over-the-air software updates for even more efficiency. Nikola will use PlusDrive for its Nikola Tre battery-electric vehicles (BEV) and hydrogen electric vehicles in the U.S., with the first production models expected to be available by the end of 2024. Nikola is addressing the fuel-economy challenges that trucks face with new and innovative types of fuel. The Nikola Tre BEV has a range of 330 miles and a charging time of 90 minutes (at 350 kilowatts). One advantage of BEVs is that they have quicker acceleration than diesel trucks, as well as regenerative braking, both of which make the vehicle more efficient. Beyond that, Nikola’s differentiated portfolio of energy sources allows its customers to choose their optimal fuel source. However, these alternative fuel sources come with their own challenges. Batteries add a lot of weight to the vehicle, which could cut into its maximum load capacity, meaning that the truck would carry less weight—and therefore potentially earn less money—than a comparable diesel-powered truck. BEVs also have a higher upfront cost, although they also require less maintenance and have lower fuel costs in the long term. It is also important to point out that more infrastructure is needed for scalable fleets of BEVs. This is different from the charging infrastructure for passenger vehicles such as Tesla cars, because truck BEVs charge at higher kilowatts. However, infrastructure support is included in Nikola's plans, with guidance and consulting to support the transition to its Tre BEV ecosystem. I believe this is a case of electric truck technology heading in the right direction, and that it’s in line with Plus' focus on employing technologies that we already have. Nikola's hydrogen solutions are lightweight and carry three times the energy of their diesel counterparts. Even better, the only byproduct of hydrogen vehicles is water. As with BEVs, Nikola's hydrogen solutions must address the obstacle of infrastructure. On top of that, they face the challenge of fuel production. Hydrogen is not produced at scale like electricity is, making it difficult to distribute and use it for trucks across the country. While Nikola's hydrogen solution is superior in many respects to diesel, it has a longer journey to scalability than the company’s BEVs. Applying these technologies today I point out this need for electric and hydrogen infrastructure and fuel production because these are the challenges that Nikola is actively overcoming. Our roads and railroads were not built in a day, just like new hydrogen and electricity infrastructure are not going to be built in a day. I see the adoption of hydrogen and electricity for trucks as a long-term game, and it could take a long time for these new fuel sources to significantly impact the trucking industry. That said, as Nikola builds out its ecosystem of electric and hydrogen solutions, these solutions could become exponentially more affordable. I believe that Nikola’s implementation of PlusDrive, with its benefits of better safety, efficiency and driver comfort, could also accelerate the company’s scalability, especially because Nikola is the first to implement PlusDrive. Nikola says that multiple fleets, including PGT Trucking and Christenson Transportation, have agreed to pilot the initial Nikola PlusDrive-enabled trucks that will start to be available in 2023. Wrapping up Nikola and Plus are in it for the long haul, and I believe there are many obstacles that Nikola must still overcome with its alternative fuel source. Nonetheless, Nikola is continuously building out the next generation of heavy trucks, and it now can boast the exclusive first use of PlusDrive as well. In my view, PlusDrive-equipped Nikola trucks are almost a no-brainer. I am excited to see these new truck technologies on the roads, and thanks to them I believe the trucking industry could see a significant amount of change over the next decade. Note: Moor Insights & Strategy co-op Jacob Freyman contributed to this article. Follow me on  Twitter  or  LinkedIn . Check out my  website  or some of my other work  here . Moor Insights & Strategy provides or has provided paid services to technology companies like all research and tech industry analyst firms. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and video and speaking sponsorships. The company has had or currently has paid business relationships with 8×8, Accenture, A10 Networks, Advanced Micro Devices, Amazon, Amazon Web Services, Ambient Scientific, Ampere Computing, Anuta Networks, Applied Brain Research, Applied Micro, Apstra, Arm, Aruba Networks (now HPE), Atom Computing, AT&T, Aura, Automation Anywhere, AWS, A-10 Strategies, Bitfusion, Blaize, Box, Broadcom, C3.AI, Calix, Cadence Systems, Campfire, Cisco Systems, Clear Software, Cloudera, Clumio, Cohesity, Cognitive Systems, CompuCom, Cradlepoint, CyberArk, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Dialogue Group, Digital Optics, Dreamium Labs, D-Wave, Echelon, Ericsson, Extreme Networks, Five9, Flex,, Foxconn, Frame (now VMware), Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Revolve (now Google), Google Cloud, Graphcore, Groq, Hiregenics, Hotwire Global, HP Inc., Hewlett Packard Enterprise, Honeywell, Huawei Technologies, HYCU, IBM, Infinidat, Infoblox, Infosys, Inseego, IonQ, IonVR, Inseego, Infosys, Infiot, Intel, Interdigital, Jabil Circuit, Juniper Networks, Keysight, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, Lightbits Labs, LogicMonitor, LoRa Alliance, Luminar, MapBox, Marvell Technology, Mavenir, Marseille Inc, Mayfair Equity, Meraki (Cisco), Merck KGaA, Mesophere, Micron Technology, Microsoft, MiTEL, Mojo Networks, MongoDB, Multefire Alliance, National Instruments, Neat, NetApp, Nightwatch, NOKIA, Nortek, Novumind, NVIDIA, Nutanix, Nuvia (now Qualcomm), NXP, onsemi, ONUG, OpenStack Foundation, Oracle, Palo Alto Networks, Panasas, Peraso, Pexip, Pixelworks, Plume Design, PlusAI, Poly (formerly Plantronics), Portworx, Pure Storage, Qualcomm, Quantinuum, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Renesas, Residio, Samsung Electronics, Samsung Semi, SAP, SAS, Scale Computing, Schneider Electric, SiFive, Silver Peak (now Aruba-HPE), SkyWorks, SONY Optical Storage, Splunk, Springpath (now Cisco), Spirent, Splunk, Sprint (now T-Mobile), Stratus Technologies, Symantec, Synaptics, Syniverse, Synopsys, Tanium, Telesign,TE Connectivity, TensTorrent, Tobii Technology, Teradata,T-Mobile, Treasure Data, Twitter, Unity Technologies, UiPath, Verizon Communications, VAST Data, Ventana Micro Systems, Vidyo, VMware, Wave Computing, Wellsmith, Xilinx, Zayo, Zebra, Zededa, Zendesk, Zoho, Zoom, and Zscaler. Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Fivestone Partners, Frore Systems, Groq, MemryX, Movandi, and Ventana Micro.

Plus Frequently Asked Questions (FAQ)

  • When was Plus founded?

    Plus was founded in 2016.

  • Where is Plus's headquarters?

    Plus's headquarters is located at 20401 Stevens Creek Blvd, Cupertino.

  • What is Plus's latest funding round?

    Plus's latest funding round is Option/Warrant.

  • How much did Plus raise?

    Plus raised a total of $841.5M.

  • Who are the investors of Plus?

    Investors of Plus include Amazon, Manbang Group, Sequoia Capital China, SAIC Capital, Quanta Computer and 17 more.

  • Who are Plus's competitors?

    Competitors of Plus include Gatik, TrunkTech, Einride, Kodiak Robotics, Changsha Intelligent Driving Institute and 11 more.

  • What products does Plus offer?

    Plus's products include PlusDrive.

  • Who are Plus's customers?

    Customers of Plus include Amazon, FAW (First Automobile Works) and Iveco (NOTE: IVECO is a strategic partner).

Compare Plus to Competitors

Inceptio Technology

Inceptio Technology specializes in self-driving truck network operations.

Kodiak Robotics Logo
Kodiak Robotics

Kodiak Robotics develops autonomous technology that carries freight forward. It offers a technology stack that is purpose-built for long-haul trucks, making the freight industry safer and more efficient. Kodiak's modular hardware approach, SensorPods, integrates sensors into a streamlined sensor-pod structure that optimizes for perception, scalability, and maintainability. The company delivers freight daily for its customers along six routes in Texas and Oklahoma, operating autonomously on the highway portions of the routes. Kodiak Robotics was founded in 2018 and is based in Mountain View, California.

Gatik Logo

Gatik develops software solutions for self-driving vehicles for urban logistics. It targets the logistics market with its fleet of self-driving box trucks. Specifically, this means business-to-business (B2B) cargo delivery, where goods are shipped from local distribution centers to brick-and-mortar retail locations. The company was founded in 2017 and is based in Mountain View, California.

Peloton Technology Logo
Peloton Technology

Peloton is a connected and automated vehicle technology company dedicated to improving the safety and efficiency of the U.S. trucking industry and other global automotive markets. Peloton creates partnerships with customers to provide and manage tools for saving fuel, avoiding accidents, and improving operational insight through the use of connectivity, automation and data analytics. Peloton's flagship platooning system links the active safety systems of pairs of trucks, and connects them to a cloud-based Network Operations Center that limits platooning to appropriate roads and conditions while provides safety-critical services to trucks and drivers both in and out of platoon.

Einride Logo

Einride offers a technology company that designs and develops autonomous electric vehicles for use in the transportation industry. It provides a platform for managing and optimizing the use of these vehicles, enabling businesses to reduce their carbon footprint and improve their logistics operations. The company enables customers to decarbonize their operations by making an immediate shift towards digitalized, electric road freight. Einride was founded in 2016 and is based in Stockholm, Sweden.

Automa Systems Logo
Automa Systems

Automas mission is to fully automate trucking. This starts with fully automating dispatch, using machine learning to maximize asset ROI and then integrating self-driving trucks. Automa makes fully-automated dispatch and routing software for vehicle fleets. Trucking companies have, until now, needed humans to in/out source loads, dispatch and route vehicles to take into account unpredictable factors like traffic, weather and driver delays. Through a combination real-time processing of streaming data, mathematical optimization, and parallel computing we are able to route/re-route vehicles in real-time without any human intervention. Automa provides its web and mobile products for free while generating revenue through SaaS dispatch and commission for new loads we provide to trucking companies. We have already won a grant from the US Department of Transportation for developing a bus system that functions without schedules.

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