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INTERNET | Internet Software & Services / Gambling
plumbee.com

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Stage

Acquired | Acquired

Total Raised

$15.8M

About Plumbee

Plumbee develops and publishes free-to-play social casino games on social networks and mobile platforms. The company, has launched Mirrorball Slots, a social casino game on Facebook.

Plumbee Headquarter Location

4th Floor, Finsbury Tower 103-105 Bunhill Row

London, England, EC1Y 8LZ,

United Kingdom

+44 20 7374 4466

Latest Plumbee News

Bingo! GSN Games acquires UK studio

Feb 18, 2016

Courtesy of GSN Games Social Gaming Social Casino mobile games Web games GSN Games, a subsidiary of Sony Pictures Entertainment and DirectTV with a 135-person office in Boston’s Downtown Crossing, has acquired another social casino games studio, UK-based Plumbee. Terms of the deal were not disclosed. “The Plumbee team adds talent across departments including art, production, development and marketing,” said Boston-based Jeff Anderson, senior vice president of strategic planning and business development at GSN Games. Social casino games, such as GSN Casino or Zynga Poker, are typically distributed through social networks or mobile platforms and feature gambling elements but without actual real-money payouts. GSN Games , which originally started in Newton as Worldwinner.com in 2000, is seeking to expand its share of the estimated $3.3 billion global market for social casino games. According to industry researcher Adam Krejcik of Eilers & Krejcik Gaming , GSN Games has 6.1% of the market  – and by adding Plumbee’s Mirrorball Slots, the company hopes to lift that figure. The acquisition of Plumbee highlights the continuing growth of GSN Games, which bought Bingo Bash maker Bash Gaming in 2014 for $165 million and Idle Gaming, the maker of Fresh Deck Poker, for an estimated $10 million in 2015. With year over year growth at 19%, Krejcik expects consolidation to continue in the social casino market due to the large number of companies looking to make acquisitions and rising customer acquisition costs. GSN Games, the fourth-largest social casino games publisher, competes against Caesars Interactive Entertainment, IGT, and Zynga, among others. “Social casino is a mainstay category in social gaming with millions of players enjoying games every day on mobile and the Web,” said Steve Meretzky , GSN Games’ vice president of creative. “As game developers, the category offers an opportunity to innovate on games that reach such a highly engaged and diverse audience. Both Boston and London are home to some of the world’s most talented game teams, and we’re excited to have these studios bring new experiences to players worldwide.” In addition to its Boston and London offices, GSN Games has operations in San Francisco, Palo Alto, Washington, D.C., India, and Ukraine. Timothy Loew is the executive director of the Massachusetts Digital Games Institute (MassDiGI) based at Becker College in Worcester. Follow Timothy on Twitter

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