
Plum
Founded Year
2016Stage
Convertible Note | AliveTotal Raised
$52.11MLast Raised
$1.98M | 7 mos agoAbout Plum
Plum provides a mobile application that enables users to invest, save and manage their expenses with automation. It helps users with budgeting, bill comparison, expense tracking, savings, and automated tools. The company was founded in 2016 and is based in London, U.K.
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Research containing Plum
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Plum in 2 CB Insights research briefs, most recently on Jan 25, 2021.
Expert Collections containing Plum
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Plum is included in 6 Expert Collections, including Banking.
Banking
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Wealth Tech
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A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.
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This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Financial Wellness
245 items
Track startups and capture company information and workflow.
Fintech
5,152 items
Silicon Valley Bank's Fintech Network
88 items
We mapped out some of SVB's biggest clients, partnerships, and sectors that it serves using CB Insights’ business relationship data from SVB’s profile to uncover just how important it is to the fintech universe. The list is not exhaustive.
Latest Plum News
Nov 21, 2022
According to the 2022 Deloitte UK Technology Fast 50, smart money app Plum is the UK’s fastest growing fintech firm this year. Plum also ranked 5th overall amongst other UK tech companies. The fintech firm experienced a year of considerable growth, growing a staggering 7,735%. The company attributes much of its “exponential” growth to its record amounts of delivery, successfully launching new products and delivering upon its European expansion goals. “We’re delighted to be ranked as the no.1 fintech and no.5 overall in Deloitte’s Fast 50. This prestigious recognition is testament to all the hard work of our employees,” said Plum’s CEO and Co-Founder, Victor Trokoudes. “In the past four years, Plum has transformed from a chatbot to a comprehensive, smart money app, helping over 1.4 million people invest, save and manage their spending with automation. “Central to our success has been our record of delivery. We’ve regularly introduced new, engaging features and services that have been well received, from introducing commission-free investing and a debit card, to expanding into new European markets. “As we look towards the future, we’re fully focused on delivering even more compelling features and succeeding across Europe with our standout proposition.” The Deloitte UK Technology Fast 50 programme rankings is based on percentage revenue growth over the last four years. Founded in 2016, Plum aims to automate consumer personal finance when they don’t have the time to invest, budget, and save on their spending. With over 1.4m customers across the UK and Europe, the fintech firm has helped set aside more than £1.4bn. Plum has also been active in its latest funding rounds, receiving a £5m grant from Silicon Valley Bank UK in October, which was followed by hitting a crowdfunding target of £1m. Duncan Down, Lead Partner for the Deloitte UK Technology Fast 50 programme, commented: “Deloitte’s 2022 Fast 50 awards showcase the talent and innovation in the UK’s technology industry today. “Being one of the fastest growing technology companies in the UK is an impressive accomplishment. We commend Plum for making the Deloitte UK Technology Fast 50 with a phenomenal 7,735% growth rate over four years. “The exceptional growth of Plum puts it in select company. It has proven that its leadership has the vision and determination to grow in and navigate competitive conditions.” TAGS
Plum Frequently Asked Questions (FAQ)
When was Plum founded?
Plum was founded in 2016.
Where is Plum's headquarters?
Plum's headquarters is located at 2-7 Clerkenwell Green, London.
What is Plum's latest funding round?
Plum's latest funding round is Convertible Note.
How much did Plum raise?
Plum raised a total of $52.11M.
Who are the investors of Plum?
Investors of Plum include Crowdcube, Silicon Valley Bank, VentureFriends, 500 Global, Global Brain and 16 more.
Who are Plum's competitors?
Competitors of Plum include Lumio, Finn AI, Cleo AI, Moneybox, Active.Ai and 14 more.
Compare Plum to Competitors
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Clare.ai is building a white-label chatbot to help banks do customer service with more control and save costs. Using a chabot makes it more natural and personal with the customers. It provides a better banking experience with end-user, easier to monitor compliance controls, and complements customer support teams.
Cleo is an AI-powered chatbot that helps users manage their finances, either via the Cleo app or Facebook Messenger, and through integration with Amazon's Alexa and Google's Google Home. Users can chat with Cleo via text or voice to integrate their bank account and credit card data, enabling them to ask for things like their current balance, a breakdown of how much they've spent that month at a particular merchant, set a budget, or spending reminders and alerts. Cleo AI was founded in 2016 and is based in London, England.

Kasisto enables companies to engage and transact with their customers through intelligent conversations, anytime and anywhere. Kasisto’s conversational AI platform, KAI, offers enterprises a comprehensive AI technology stack combined with industry-specific domain expertise to make intelligent digital assistants well versed in the businesses they serve. The company serves financial institutions of all sizes in retail, institutional, and wealth management. Kasisto was founded in 2013 and is based in New York, New York.
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