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Corporate Minority | Alive

Total Raised


About PLUM

PLUM is a second-hand fashion merchandise trading platform, focusing on the sale of luxury goods & designer brands. It was founded in 2015 and is based in Beijing, China.

Headquarters Location

Qiming International Building, Wangjing Lize Middle Park, Chaoyang District

Beijing, Beijing,



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Latest PLUM News

Used Luxury Fashion Platform Plum Bags C Round of Financing Worth $100M

Nov 1, 2022

Pandaily -backed leading used goods trading marketplace in China, made the strategic investment . Xu Wei, founder and CEO of Plum, said that the funds will be mainly for upgrades in service, user experience, product R&D and database construction. Plum was established in 2017. The platform focuses on second-hand luxury goods trading, and its products cover all categories of fashion trends such as bags, shoes, clothing, jewelry and watches. According to statistics published by Aurora Mobile, in the fourth quarter of 2021, the number of monthly active users of Plum exceeded that of Secoo, a famous luxury e-commerce platform in China, ranking first among the luxury e-commerce platforms. In addition, Plum’s business has achieved rapid growth this year, and its business income has doubled since 2022 compared with the same period of last year. Apart from Xu Wei, Plum was jointly founded by Pang Bo. CEO Xu Wei is the co-founder of Blink and served as the investment director at Sinovation Ventures. She is said to be a serial entrepreneur. Pang Bo is currently the CTO of Plum, who is a former senior engineer of Baidu , and has more than 10 years of technical management experience. (Source: Plum) In recent years, Plum is investing in improving its standardized service capabilities, focusing on building key modules in the performance operating system such as commodity identification, commodity information and price database. It aims to build the largest second-hand fashion transaction database in China. The cooperation between Plum and Zhuanzhuan, two second-hand trading platforms, is not only reflected in the capital level. Before this financing, Plum’s products had been available through Zhuanzhuan and other “exclusive” channels such as bags, accessories, designer shoes, watches and clothing. Plum’s products complement the other’s core 3C (Computer, Communication and Consumer Electronics) category. In addition, Plum will also do commodity recycling in Zhuanzhuan’s channel. The rational and low-carbon consumption concept is gaining traction and second-hand trading such as used cars, 3C items and books continue to prosper. According to an industry research report by Frost & Sullivan, the transaction scale of second-hand idle goods in China has increased from about 300 billion yuan ($41.2 billion) in 2015 to over one trillion yuan in 2020, and it is estimated that this figure will reach nearly 3 trillion yuan by 2025. Sign up today for 5 free articles monthly! Sign in with google

PLUM Frequently Asked Questions (FAQ)

  • When was PLUM founded?

    PLUM was founded in 2015.

  • Where is PLUM's headquarters?

    PLUM's headquarters is located at Qiming International Building, Wangjing Lize Middle Park, Chaoyang District, Beijing.

  • What is PLUM's latest funding round?

    PLUM's latest funding round is Corporate Minority.

  • How much did PLUM raise?

    PLUM raised a total of $1.048B.

  • Who are the investors of PLUM?

    Investors of PLUM include, Zhuan Zhuan, UNITY VENTURES, Matrix Partners China, Qiming Venture Partners and 7 more.

  • Who are PLUM's competitors?

    Competitors of PLUM include Loopster and 5 more.

Compare PLUM to Competitors

LePrix Logo

LePrix is an online exchange where fashionistas can sell, swap, and shop for clothing and accessories. The company's items include secondhand designer clothes, vintage handbags, and gently used brand name shoes.


ADMall is an O2O + C2C mobile e-commerce platform for used luxury goods such as jewelry, bags, watches, and accessories. In addition to luxury good trading, the platform provides services including recycling, consignment, identification, authentication, guaranteed transactions, and more.


Xinshang is a second-hand consumer goods trading platform. It offers secondhand luxury goods such as bags, shoes, watches, clothes, and jewelry. It was founded in 2014 and is based in Beijing, China.

The Luxury Closet Logo
The Luxury Closet

The Luxury Closet operates as an online marketplace. The company's platform offers luxury items such as bags, shoes, watches, clothes, accessories, and more at a discounted price. It was founded in 2011 and is based in Dubai, United Arab Emirates.

Bib + Tuck Logo
Bib + Tuck

Bib + Tuck is a members-only online community for women to trade fashion items. The company brings together people so that each can find the "new" in another's "old".

Vaunte Logo

Vaunte is about revolutionizing editorial fashion, celebrating the stylish set, innovating charity, and being socially responsible (recycling amazing closets). We are a venture backed start up founded by two Gilt Groupe VPs and an Silicon Valley entrepreneur who has led an engineering team to acquisition by Disney.

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