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Founded Year



Convertible Note | Alive

Total Raised


Last Raised

$6M | 9 mos ago

About Plum

Plum provides a cloud-based hiring solution that identifies job applicants with potential and matches them to a company's culture and position using the science of psychology. It assesses each applicant's problem-solving ability, social intelligence, and behavioral priorities before a resume is read, allowing employers to find hidden gem candidates and predict their future performance on the job. The company was founded in 2012 and is based in Kitchener, Canada.

Headquarters Location

151 Charles Street West Suite 100

Kitchener, Ontario, N2G 1H6,




Plum's Product Videos

ESPs containing Plum

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / HR Tech

The candidate assessment market is a space where technology vendors offer solutions to help employers make more informed and evidence-based talent decisions. These solutions can include psychometric assessments, technical and skills-based tests, and structured interviews. The goal is to reduce bias in the hiring process, improve time and cost to hire, hiring success rates, workforce diversity, emp…

Plum named as Challenger among 11 other companies, including HackerRank, iMocha, and Cangrade.

Plum's Products & Differentiators

    Plum Platform: Talent Acquisition

    Plum’s Talent Model reveals people’s innate talents by measuring personality, social intelligence, and problem-solving ability.


Expert Collections containing Plum

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Plum is included in 1 Expert Collection, including HR Tech.


HR Tech

4,043 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.

Latest Plum News

The Employee Journey Starts with Plum: Learn More at the Upcoming HR Technology Conference & Exposition

Sep 28, 2023

DETAILS: The employee journey might start with the talent acquisition process, but helping hires understand their true potential doesn’t stop there. From team optimization to internal mobility and beyond, Plum helps companies boost employee engagement, reduce turnover and promote job fit – helping connect talent acquisition and talent management success. Exhibiting at this year’s HR Technology Conference & Exposition, Plum will be on-site to discuss how its award-winning solutions empower organizations and accurately predict success through proven science and unmatched scalability. The Plum team will also host “ The Recruitment Flex ” podcast from its booth, giving recruiting and HR professionals the opportunity to tell their talent intelligence stories. Those keen to share their experiences on “The Recruitment Flex” can message the company on LinkedIn to schedule a time. In addition, Plum CEO Caitlin MacGregor will speak at the conference’s first-ever Innovation Summit . MacGregor will participate in a panel discussion titled “Unleashing the Future of Work: Insights from Early-Stage Investors and Tech Founders in HR Tech and Work Tech” on Monday, October 9 at 10:25 a.m. PT. The session will explore the intricacies of early stage investing and the dynamic HR tech landscape. Conference attendees interested in learning about Plum are encouraged to visit company representatives in Booth No. 2109 during expo hours. Information about the HR Technology Conference and the Innovation Summit are available at . About Plum Revolutionary talent assessment provider Plum knows that when people flourish, business thrives. With a universal design, Plum uses objective data to measure and match human potential to job needs, enhancing talent decisions across the employee lifecycle. Featuring unmatched scalability, Plum empowers organizations to quantify job fit, improve quality of hire, identify potential, provide personalized career insights and create high-performing teams from one platform. Plum has been named a Top HR Product of the Year by Human Resource Executive, won an HR Tech Award from Lighthouse Research & Advisory and secured High Performer status with G2. Visit to learn more.

Plum Frequently Asked Questions (FAQ)

  • When was Plum founded?

    Plum was founded in 2012.

  • Where is Plum's headquarters?

    Plum's headquarters is located at 151 Charles Street West, Kitchener.

  • What is Plum's latest funding round?

    Plum's latest funding round is Convertible Note.

  • How much did Plum raise?

    Plum raised a total of $14.15M.

  • Who are the investors of Plum?

    Investors of Plum include BDC Capital, Real Ventures, Impact Engine, Pearson Ventures, Strada Education Network and 10 more.

  • Who are Plum's competitors?

    Competitors of Plum include Saville Assessment and 8 more.

  • What products does Plum offer?

    Plum's products include Plum Platform: Talent Acquisition and 1 more.

  • Who are Plum's customers?

    Customers of Plum include Scotiabank, Foundever, Whirlpool and Intact Financial.


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Criteria Corp

Criteria Corp is a talent success company that operates in the human resources and recruitment industry. The company offers a suite of assessments and decision-making tools designed to help organizations make objective, evidence-based talent decisions, with a focus on reducing bias and driving outcomes. Their main services include pre-employment assessments, video interviewing, and talent management tools. It was founded in 2006 and is based in West Hollywood, California.

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The Predictive Index

The Predictive Index (PI) develops workforce analytics software. It offers workforce analytics and science-driven insights that help to optimize the performance and potential of individuals, teams, and organizations. It was formerly known as PI Worldwide. It was founded in 1955 and is based in Westwood, Massachusetts.


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Sprockets is a company that focuses on improving the hiring process, specifically within the human resources industry. The company offers services that help businesses source, screen, and select the best applicants for open positions, with a particular emphasis on hiring hourly employees. Sprockets' services include advertising job openings, re-engaging past applicants, automatically screening and scoring applicants, predicting applicant success, and providing access to discounted background checks and Work Opportunity Tax Credits. It was founded in 2013 and is based in Charleston, South Carolina.

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Arctic Shores

Arctic Shores develops online and app-based psychometric tests to assess a job applicant's skills and personality traits, including their appetite for risk and problem-solving ability. Its solutions find application in High-volume sifting, Remote hiring, diverse team management, restructuring, and new business unit creation, creating talent strategy, and more. The company was founded in 2013 and is based in Manchester, U.K.

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PMaps platform allows recruiters to measure workplace competencies across the employee lifecycle. It offers a visual-based assessment that measures the skills and personality of entry-level job seekers. The company provides products such as talent mapping, psychometric assessments, aptitude tests, customized assessments, pre-recruitment selectors, and personality tests. It was formerly known as PMaps Assessment. The company was founded in 2011 and is based in Thane, India.


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