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pluck.com

Founded Year

2003

Stage

Acquired - II | Acquired

Total Raised

$17M

About Pluck

Pluck is an integrated community platform that is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty. The company gives them everything they need to build unique social experiences that meet their business objectives.

Pluck Headquarter Location

200 Academy Drive Suite 120

Austin, Texas, 78704,

United States

512-457-5220

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Latest Pluck News

Sprinklr buys social community provider Pluck off of Demand Media

Feb 26, 2015

Sprinklr buys social community provider Pluck off of Demand Media Above: Sprinklr. Image Credit: Sprinklr Facebook page February 26, 2015 4:30 AM Jordan Novet Sprinklr wants to be a complete social media solution for big companies as it prepares to go public. So it went and bought “community” website component provider Pluck away from Demand Media — seven years after Demand acquired Pluck. Sprinklr will officially announce the deal later today, but it won’t be revealing the terms of the deal. Pluck offers tools like forums, reviews, and galleries that companies can add to their applications. Pluck claims more than 600 customers, including Mattel, Nestle, Whole Foods Market, and Walgreens. And now all that business and all those tools are heading over to Sprinklr. “When we had the opportunity to talk to Demand Media and understand there was an opportunity to acquire Pluck, we pounced all over it,” Sprinklr founder and chief executive Ragy Thomas told VentureBeat in an interview. Demand Media simply didn’t turn out to be the best mode for Pluck, said Josh Teitelman, Pluck’s vice president and general manager. “For an enterprise platform that sits within a media company, it was more of a question of whether it was a true fit or not,” Teitelman said. New York-based Sprinklr has bought a handful of companies in its quest to become a full-featured social media tool for businesses and become publicly traded, possibly later this year. Other recent acquisitions include Branderati, Dachis Group, and TBG Digital . In the social media management business , Sprinklr competes with Lithium, Hootsuite, Adobe, Oracle, and Salesforce.com. Thomas believes the Pluck acquisition should help companies use one piece of software — not two or more — to see what happens in social channels like Facebook and Twitter and then what happens later, when people actually go on to check out products elsewhere online. “We’ll have a holistic view of interaction,” Thomas said. Pluck started in 2003 and is based in Austin, Texas. All members of the Pluck team are joining Sprinklr, Thomas said. Sprinklr announced a $40 million funding round last year. VentureBeat is studying social media marketing . Chime in , and we’ll share the data with you. Topics >

  • When was Pluck founded?

    Pluck was founded in 2003.

  • Where is Pluck's headquarters?

    Pluck's headquarters is located at 200 Academy Drive, Austin.

  • What is Pluck's latest funding round?

    Pluck's latest funding round is Acquired - II.

  • How much did Pluck raise?

    Pluck raised a total of $17M.

  • Who are the investors of Pluck?

    Investors of Pluck include Sprinklr, Leaf Group, Austin Ventures, Mayfield and Allen Morgan.

  • Who are Pluck's competitors?

    Competitors of Pluck include Bazaarvoice and 4 more.

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