
Pluck
Founded Year
2003Stage
Acquired - II | AcquiredTotal Raised
$17MAbout Pluck
Pluck is an integrated community platform that is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty. The company gives them everything they need to build unique social experiences that meet their business objectives.
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Pluck Patents
Pluck has filed 1 patent.
The 3 most popular patent topics include:
- argopecten
- commercial molluscs
- marine edible bivalves

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/9/2020 | 10/10/2023 | Pectinidae, Marine edible bivalves, Commercial molluscs, Undergarments, Argopecten | Grant |
Application Date | 10/9/2020 |
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Grant Date | 10/10/2023 |
Title | |
Related Topics | Pectinidae, Marine edible bivalves, Commercial molluscs, Undergarments, Argopecten |
Status | Grant |
Latest Pluck News
Feb 26, 2015
Sprinklr buys social community provider Pluck off of Demand Media Above: Sprinklr. Image Credit: Sprinklr Facebook page February 26, 2015 4:30 AM Jordan Novet Sprinklr wants to be a complete social media solution for big companies as it prepares to go public. So it went and bought “community” website component provider Pluck away from Demand Media — seven years after Demand acquired Pluck. Sprinklr will officially announce the deal later today, but it won’t be revealing the terms of the deal. Pluck offers tools like forums, reviews, and galleries that companies can add to their applications. Pluck claims more than 600 customers, including Mattel, Nestle, Whole Foods Market, and Walgreens. And now all that business and all those tools are heading over to Sprinklr. “When we had the opportunity to talk to Demand Media and understand there was an opportunity to acquire Pluck, we pounced all over it,” Sprinklr founder and chief executive Ragy Thomas told VentureBeat in an interview. Demand Media simply didn’t turn out to be the best mode for Pluck, said Josh Teitelman, Pluck’s vice president and general manager. “For an enterprise platform that sits within a media company, it was more of a question of whether it was a true fit or not,” Teitelman said. New York-based Sprinklr has bought a handful of companies in its quest to become a full-featured social media tool for businesses and become publicly traded, possibly later this year. Other recent acquisitions include Branderati, Dachis Group, and TBG Digital . In the social media management business , Sprinklr competes with Lithium, Hootsuite, Adobe, Oracle, and Salesforce.com. Thomas believes the Pluck acquisition should help companies use one piece of software — not two or more — to see what happens in social channels like Facebook and Twitter and then what happens later, when people actually go on to check out products elsewhere online. “We’ll have a holistic view of interaction,” Thomas said. Pluck started in 2003 and is based in Austin, Texas. All members of the Pluck team are joining Sprinklr, Thomas said. Sprinklr announced a $40 million funding round last year. VentureBeat is studying social media marketing . Chime in , and we’ll share the data with you. Topics >
Pluck Frequently Asked Questions (FAQ)
When was Pluck founded?
Pluck was founded in 2003.
Where is Pluck's headquarters?
Pluck's headquarters is located at 200 Academy Drive, Austin.
What is Pluck's latest funding round?
Pluck's latest funding round is Acquired - II.
How much did Pluck raise?
Pluck raised a total of $17M.
Who are the investors of Pluck?
Investors of Pluck include Sprinklr, Leaf Group, Austin Ventures, Mayfield and Allen Morgan.
Who are Pluck's competitors?
Competitors of Pluck include Bazaarvoice and 4 more.
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Compare Pluck to Competitors

PowerReviews delivers a Consumer Engagement Engine that helps companies engage with consumers everywhere at the moment of purchase. A true Software-as-a-Service that is easy to implement and customize, PowerReviews provides customer review and Q&A capabilities that are proven to drive sales, improve the customer experience, and create actionable insights. PowerReviews delivers content origination capabilities and a syndication network that includes nearly every major retailer and search engine, making reviews – proven to be the most effective tool for increasing purchases – widely available. PowerReviews metrics, analytics, and expert services help brands and retailers continually improve efforts to get consumers engaged.

Zuberance is a full-service Word of Mouth marketing company operating in the social media marketing industry. The company's main services include creating, managing, and powering Brand Advocate and Brand Ambassador programs that aim to drive positive Word of Mouth and sales. Zuberance primarily sells to the social media marketing industry. It was founded in 2006 and is based in San Carlos, California.

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Kudos is a company that focuses on enhancing workplace culture and employee engagement in the human resources sector. The company offers a platform that provides services such as employee recognition, rewards, sentiment surveys, and people analytics, all aimed at driving performance, increasing engagement, and building a stronger culture. Kudos primarily sells to businesses across various sectors, aiming to improve their internal culture and employee satisfaction. It was founded in 2007 and is based in Calgary, Alberta.

Fuel Cycle is a company that operates in the market research industry. It provides an all-in-one platform that enables brands to capture and act on insights for decision-making, including launching new products, acquiring customers, and gaining market share. The company primarily serves sectors such as CPG & Retail, Financial Services & Insurance, Media & Entertainment, Healthcare, Technology, and Gaming. Fuel Cycle was formerly known as Passenger. It was founded in 2005 and is based in Los Angeles, California.

Vyrill develops an artificial intelligence tool. It uses user-generated videos to enable social commerce and content marketing and helps businesses to monitor competitors and results. It was founded in 2015 and is based in San Francisco, California.
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