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Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Content Management
playphone.com

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Founded Year

2003

Stage

Series D | Alive

Total Raised

$37.85M

Last Raised

$10M | 11 yrs ago

About PlayPhone

PlayPhone publishes and distribute wireless entertainment products. Through partnerships with leading content providers and major retailers, PlayPhone delivers high quality wireless content to consumers in North America while providing the infrastructure and technology to make it all possible. PlayPhone's current lineup of wireless products include Musical Ringtones, Graphics and Games from leading publishers and developers including: Sony Music, BMG, EMI, Warner Chappell, SNK-Playmore, Digital Bridges, Zingy, Taito, Disney, Electronic Arts, iFone, Atari, Universal, Rubik's, Gamehouse and many more. In partnerwhip with Digital Bridges, PlayPhone offers an interactive content server platform (UNITY) that generates, delivers and monitors usage of multi-device, multi-user and multi-language interactive entertainment content and community services for the full range of current and future wireless internet devices.

PlayPhone Headquarter Location

224 Airport Parkway Suite 300

San Jose, California, 95110,

United States

408-261-6200

Latest PlayPhone News

RockYou ??Hires ??Powerful ??Team ??of ??Women ??Executives ??to Drive ??its ??Digital ??Media ??Expansion

Oct 26, 2017

The ​​new ​​team ​​comprised ​​of ​​Sherry ​​Herman, ​​former ​​PlayPhone, ​​Dera ​​Campbell, ​​former RadiumOne, ​​and ​​Emily ​​Smith, ​​former ​​Brit ​​+ ​​Co, ​​are ​​tasked ​​with ​​continuing ​​RockYou's ​​growth and ​​expansion ​​beyond ​​its ​​traditional ​​gaming ​​assets SAN ​​FRANCISCO, ​​CA--(Marketwired - October 26, 2017) - RockYou ​, ​​a ​​leading ​​interactive ​​media ​​company, today ​​announced ​​the ​​hiring ​​of ​​three ​​new ​​women ​​executives. ​​Sherry ​​Herman ​​has ​​been ​​hired ​​as Senior ​​Vice ​​President ​​of ​​Sales, ​​Dera ​​Campbell ​​joins ​​as ​​Senior ​​Vice ​​President ​​of ​​Ad ​​Strategy and ​​Operations, ​​and ​​Emily ​​Smith ​​as ​​Senior ​​Vice ​​President ​​and ​​General ​​Manager ​​of ​​Media. ​​With these ​​additions, ​​RockYou ​​is ​​now ​​one ​​of ​​the ​​few ​​digital ​​media ​​companies ​​led ​​by ​​a ​​majority female ​​executive ​​team. Sherry ​​will ​​be ​​leading ​​RockYou's ​​sales ​​operation, ​​Dera ​​will ​​be ​​focused ​​on ​​scaling ​​RockYou's programmatic ​​and ​​direct ​​advertising ​​strategy ​​and ​​execution ​​across ​​RockYou's ​​Owned ​​& Operated ​​games, ​​media ​​and ​​ad ​​platform, ​​and ​​Emily ​​will ​​be ​​spearheading ​​RockYou's ​​growth strategy ​​and ​​developing ​​the ​​company's ​​new ​​media ​​brands ​​and ​​audience. RockYou ​​already ​​reaches ​​roughly ​​75 ​​million ​​monthly ​​users, ​​including ​​roughly ​​one ​​third ​​of ​​all online ​​millennial ​​women, ​​Hispanics, ​​and ​​African ​​Americans. ​​Its ​​users ​​are ​​spending ​​upwards ​​of 75 ​​minutes ​​per ​​session ​​playing ​​RockYou ​​games. ​​In ​​addition, ​​RockYou's ​​video ​​ads ​​have ​​a ​​70%+ completion ​​rate ​​-- ​​an ​​impressive ​​metric ​​for ​​inserted ​​video ​​ads. ​​RockYou ​​is ​​continuing ​​its expansion ​​and ​ ​​development ​​of ​​this ​​user ​​base ​​and ​​will ​​introduce ​​unique ​​formats ​​of ​​content ​​via new ​​website ​​properties ​​and ​​digital ​​assets. "We're ​​thrilled ​​to ​​have ​​Sherry, ​​Dera ​​and ​​Emily ​​join ​​our ​​team ​​both ​​because ​​of ​​their ​​proven expertise ​​in ​​the ​​growth ​​areas ​​for ​​RockYou ​​and ​​because ​​we ​​are ​​committed ​​to ​​having ​​executives who ​​match ​​the ​​demographics ​​of ​​our ​​audience ​​base, ​​which ​​is ​​primarily ​​female ​​and/or multicultural," ​​said ​​RockYou ​​CEO ​​Lisa ​​Marino. ​​"With ​​our ​​new ​​leadership, ​​RockYou ​​becomes one ​​of ​​the ​​few ​​Silicon ​​Valley ​​companies ​​to ​​have ​​females ​​and/or ​​minorities ​​leading ​​80% ​​of ​​the company's ​​most ​​senior ​​roles. ​​We ​​are ​​dedicated ​​to ​​diversity ​​because ​​it ​​makes ​​us ​​the ​​best company ​​we ​​can ​​be, ​​and ​​I'm ​​confident ​​that ​​the ​​experience ​​of ​​this ​​executive ​​team ​​positions ​​us for ​​growth ​​as ​​a ​​multicultural ​​focused ​​media ​​company." RockYou's ​​New ​​Team Dera ​​Campbell, ​​Senior ​​Vice ​​President, ​​Ad ​​Strategy ​​& ​​Operations Dera ​​joins ​​RockYou ​​from ​​RadiumOne, ​​where ​​she ​​was ​​VP, ​​Strategy ​​and ​​Ops. ​​At ​​RockYou ​​she will ​​oversee ​​the ​​Ads ​​department ​​and ​​provide ​​strategic ​​vision ​​and ​​tactical ​​alignment ​​across ​​ad ops, ​​product, ​​yield, ​​account ​​management, ​​tech ​​partnerships ​​and ​​product ​​marketing. ​​She ​​has 17+ ​​years ​​of ​​experience ​​on ​​both ​​the ​​supply ​​and ​​demand ​​side ​​managing ​​digital ​​teams ​​and building ​​meaningful ​​ad ​​tech ​​partnerships ​​at ​​MarketWatch, ​​TMP ​​Worldwide, ​​Conde ​​Nast, ​​Fox News ​​Digital ​​and ​​Hearst. Emily ​​Smith, ​​Senior ​​Vice ​​President ​​and ​​General ​​Manager ​​of ​​Media Emily ​​Smith ​​joins ​​RockYou ​​from ​​Brit ​​+ ​​Co, ​​where ​​she ​​was ​​most ​​recently ​​the ​​Chief ​​Growth Officer ​​leading ​​content ​​and ​​marketing ​​teams, ​​growing ​​the ​​brand ​​to ​​over ​​129M ​​monthly ​​users. Previously, ​​she ​​ran ​​digital ​​at ​​Tribune ​​Publishing, ​​where ​​she ​​led ​​the ​​redesign ​​and ​​relaunch ​​of ​​all web ​​and ​​app ​​properties ​​for ​​over ​​8 ​​news ​​brands. ​​At ​​Disney, ​​Emily ​​was ​​GM ​​and ​​VP ​​overseeing several ​​Mom-targeted ​​brands ​​and ​​websites. ​​At ​​RockYou, ​​Emily ​​will ​​be ​​spearheading ​​its ​​growth strategy ​​and ​​developing ​​the ​​company's ​​new ​​media ​​brands ​​and ​​audience. Sherry ​​Herman, ​​Senior ​​Vice ​​President ​​of ​​Sales Sherry ​​Herman ​​joins ​​RockYou ​​from ​​YP ​​and ​​Playphone, ​​where ​​she ​​was ​​the ​​VP ​​of ​​Sales, responsible ​​for ​​growing ​​corporate ​​sales ​​in ​​excess ​​of ​​$80M. ​​At ​​RockYou ​​she ​​will ​​be ​​responsible for ​​developing ​​new ​​revenue ​​partners ​​for ​​RockYou's ​​O&O ​​games ​​and ​​Ad ​​Portfolio, ​​as ​​well ​​as ​​for the ​​new ​​O&O ​​Media ​​properties. ​​Sherry ​​will ​​also ​​oversee ​​a ​​new ​​direct ​​sales ​​business ​​that includes ​​promotion, ​​sponsorships, ​​influencer ​​marketing ​​and ​​digital ​​marketing ​​to ​​provide ​​brands with ​​a ​​robust ​​solution ​​to ​​reach ​​their ​​target ​​audience ​​in ​​the ​​US ​​and ​​EMEA. ​​In ​​each ​​sales leadership ​​position, ​​Sherry ​​has ​​excelled ​​at ​​developing ​​new ​​sales ​​channels, ​​developing ​​and implementing ​​innovative ​​sales ​​strategies ​​and ​​thoughtful ​​sales ​​and ​​marketing ​​executions ​​to some ​​of ​​the ​​largest ​​brands ​​and ​​retailers ​​in ​​the ​​US. ​​Sherry ​​has ​​20+ ​​years ​​of ​​experience ​​working with ​​a ​​variety ​​of ​​startups ​​in ​​the ​​mobile ​​content, ​​advertising ​​and ​​digital ​​marketing ​​space. About ​​RockYou Founded ​​in ​​2005, ​​RockYou ​​is ​​an ​​interactive ​​media ​​company ​​that ​​delivers ​​deeply ​​engaging entertainment ​​to ​​75 ​​million+ ​​consumers ​​on ​​mobile, ​​Facebook, ​​and ​​the ​​web. ​​Currently ​​ranked within ​​the ​​Top ​​10 ​​of ​​comScore's ​​Top ​​100 ​​Video ​​Properties, ​​RockYou's ​​portfolio ​​of ​​free-to-play games ​​includes ​​dozens ​​of ​​company-owned ​​and ​​partner ​​titles ​​across ​​key ​​genres ​​and demographics. ​​RockYou ​​is ​​privately ​​held ​​and ​​headquartered ​​in ​​San ​​Francisco. ​​Learn ​​more ​​at www.rockyou.com​ .

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Expert Collections containing PlayPhone

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PlayPhone is included in 1 Expert Collection, including ad tech.

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PlayPhone Web Traffic

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Page Views per Million (PVPM)
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