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Founded Year

2003

Stage

Series D | Alive

Total Raised

$37.85M

Last Raised

$10M | 13 yrs ago

About PlayPhone

PlayPhone is a premier mobile gaming platform operating in the gaming industry. The company's main service is operating game stores globally, providing a localized gaming experience and enabling game developers to launch and monetize their games with a single integration. It primarily sells to the mobile gaming industry. It was founded in 2003 and is based in San Jose, California.

Headquarters Location

224 Airport Parkway Suite 300

San Jose, California, 95110,

United States

408-261-6200

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Expert Collections containing PlayPhone

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PlayPhone is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.

Latest PlayPhone News

RockYou ??Hires ??Powerful ??Team ??of ??Women ??Executives ??to Drive ??its ??Digital ??Media ??Expansion

Oct 26, 2017

The ​​new ​​team ​​comprised ​​of ​​Sherry ​​Herman, ​​former ​​PlayPhone, ​​Dera ​​Campbell, ​​former RadiumOne, ​​and ​​Emily ​​Smith, ​​former ​​Brit ​​+ ​​Co, ​​are ​​tasked ​​with ​​continuing ​​RockYou's ​​growth and ​​expansion ​​beyond ​​its ​​traditional ​​gaming ​​assets SAN ​​FRANCISCO, ​​CA--(Marketwired - October 26, 2017) - RockYou ​, ​​a ​​leading ​​interactive ​​media ​​company, today ​​announced ​​the ​​hiring ​​of ​​three ​​new ​​women ​​executives. ​​Sherry ​​Herman ​​has ​​been ​​hired ​​as Senior ​​Vice ​​President ​​of ​​Sales, ​​Dera ​​Campbell ​​joins ​​as ​​Senior ​​Vice ​​President ​​of ​​Ad ​​Strategy and ​​Operations, ​​and ​​Emily ​​Smith ​​as ​​Senior ​​Vice ​​President ​​and ​​General ​​Manager ​​of ​​Media. ​​With these ​​additions, ​​RockYou ​​is ​​now ​​one ​​of ​​the ​​few ​​digital ​​media ​​companies ​​led ​​by ​​a ​​majority female ​​executive ​​team. Sherry ​​will ​​be ​​leading ​​RockYou's ​​sales ​​operation, ​​Dera ​​will ​​be ​​focused ​​on ​​scaling ​​RockYou's programmatic ​​and ​​direct ​​advertising ​​strategy ​​and ​​execution ​​across ​​RockYou's ​​Owned ​​& Operated ​​games, ​​media ​​and ​​ad ​​platform, ​​and ​​Emily ​​will ​​be ​​spearheading ​​RockYou's ​​growth strategy ​​and ​​developing ​​the ​​company's ​​new ​​media ​​brands ​​and ​​audience. RockYou ​​already ​​reaches ​​roughly ​​75 ​​million ​​monthly ​​users, ​​including ​​roughly ​​one ​​third ​​of ​​all online ​​millennial ​​women, ​​Hispanics, ​​and ​​African ​​Americans. ​​Its ​​users ​​are ​​spending ​​upwards ​​of 75 ​​minutes ​​per ​​session ​​playing ​​RockYou ​​games. ​​In ​​addition, ​​RockYou's ​​video ​​ads ​​have ​​a ​​70%+ completion ​​rate ​​-- ​​an ​​impressive ​​metric ​​for ​​inserted ​​video ​​ads. ​​RockYou ​​is ​​continuing ​​its expansion ​​and ​ ​​development ​​of ​​this ​​user ​​base ​​and ​​will ​​introduce ​​unique ​​formats ​​of ​​content ​​via new ​​website ​​properties ​​and ​​digital ​​assets. "We're ​​thrilled ​​to ​​have ​​Sherry, ​​Dera ​​and ​​Emily ​​join ​​our ​​team ​​both ​​because ​​of ​​their ​​proven expertise ​​in ​​the ​​growth ​​areas ​​for ​​RockYou ​​and ​​because ​​we ​​are ​​committed ​​to ​​having ​​executives who ​​match ​​the ​​demographics ​​of ​​our ​​audience ​​base, ​​which ​​is ​​primarily ​​female ​​and/or multicultural," ​​said ​​RockYou ​​CEO ​​Lisa ​​Marino. ​​"With ​​our ​​new ​​leadership, ​​RockYou ​​becomes one ​​of ​​the ​​few ​​Silicon ​​Valley ​​companies ​​to ​​have ​​females ​​and/or ​​minorities ​​leading ​​80% ​​of ​​the company's ​​most ​​senior ​​roles. ​​We ​​are ​​dedicated ​​to ​​diversity ​​because ​​it ​​makes ​​us ​​the ​​best company ​​we ​​can ​​be, ​​and ​​I'm ​​confident ​​that ​​the ​​experience ​​of ​​this ​​executive ​​team ​​positions ​​us for ​​growth ​​as ​​a ​​multicultural ​​focused ​​media ​​company." RockYou's ​​New ​​Team Dera ​​Campbell, ​​Senior ​​Vice ​​President, ​​Ad ​​Strategy ​​& ​​Operations Dera ​​joins ​​RockYou ​​from ​​RadiumOne, ​​where ​​she ​​was ​​VP, ​​Strategy ​​and ​​Ops. ​​At ​​RockYou ​​she will ​​oversee ​​the ​​Ads ​​department ​​and ​​provide ​​strategic ​​vision ​​and ​​tactical ​​alignment ​​across ​​ad ops, ​​product, ​​yield, ​​account ​​management, ​​tech ​​partnerships ​​and ​​product ​​marketing. ​​She ​​has 17+ ​​years ​​of ​​experience ​​on ​​both ​​the ​​supply ​​and ​​demand ​​side ​​managing ​​digital ​​teams ​​and building ​​meaningful ​​ad ​​tech ​​partnerships ​​at ​​MarketWatch, ​​TMP ​​Worldwide, ​​Conde ​​Nast, ​​Fox News ​​Digital ​​and ​​Hearst. Emily ​​Smith, ​​Senior ​​Vice ​​President ​​and ​​General ​​Manager ​​of ​​Media Emily ​​Smith ​​joins ​​RockYou ​​from ​​Brit ​​+ ​​Co, ​​where ​​she ​​was ​​most ​​recently ​​the ​​Chief ​​Growth Officer ​​leading ​​content ​​and ​​marketing ​​teams, ​​growing ​​the ​​brand ​​to ​​over ​​129M ​​monthly ​​users. Previously, ​​she ​​ran ​​digital ​​at ​​Tribune ​​Publishing, ​​where ​​she ​​led ​​the ​​redesign ​​and ​​relaunch ​​of ​​all web ​​and ​​app ​​properties ​​for ​​over ​​8 ​​news ​​brands. ​​At ​​Disney, ​​Emily ​​was ​​GM ​​and ​​VP ​​overseeing several ​​Mom-targeted ​​brands ​​and ​​websites. ​​At ​​RockYou, ​​Emily ​​will ​​be ​​spearheading ​​its ​​growth strategy ​​and ​​developing ​​the ​​company's ​​new ​​media ​​brands ​​and ​​audience. Sherry ​​Herman, ​​Senior ​​Vice ​​President ​​of ​​Sales Sherry ​​Herman ​​joins ​​RockYou ​​from ​​YP ​​and ​​Playphone, ​​where ​​she ​​was ​​the ​​VP ​​of ​​Sales, responsible ​​for ​​growing ​​corporate ​​sales ​​in ​​excess ​​of ​​$80M. ​​At ​​RockYou ​​she ​​will ​​be ​​responsible for ​​developing ​​new ​​revenue ​​partners ​​for ​​RockYou's ​​O&O ​​games ​​and ​​Ad ​​Portfolio, ​​as ​​well ​​as ​​for the ​​new ​​O&O ​​Media ​​properties. ​​Sherry ​​will ​​also ​​oversee ​​a ​​new ​​direct ​​sales ​​business ​​that includes ​​promotion, ​​sponsorships, ​​influencer ​​marketing ​​and ​​digital ​​marketing ​​to ​​provide ​​brands with ​​a ​​robust ​​solution ​​to ​​reach ​​their ​​target ​​audience ​​in ​​the ​​US ​​and ​​EMEA. ​​In ​​each ​​sales leadership ​​position, ​​Sherry ​​has ​​excelled ​​at ​​developing ​​new ​​sales ​​channels, ​​developing ​​and implementing ​​innovative ​​sales ​​strategies ​​and ​​thoughtful ​​sales ​​and ​​marketing ​​executions ​​to some ​​of ​​the ​​largest ​​brands ​​and ​​retailers ​​in ​​the ​​US. ​​Sherry ​​has ​​20+ ​​years ​​of ​​experience ​​working with ​​a ​​variety ​​of ​​startups ​​in ​​the ​​mobile ​​content, ​​advertising ​​and ​​digital ​​marketing ​​space. About ​​RockYou Founded ​​in ​​2005, ​​RockYou ​​is ​​an ​​interactive ​​media ​​company ​​that ​​delivers ​​deeply ​​engaging entertainment ​​to ​​75 ​​million+ ​​consumers ​​on ​​mobile, ​​Facebook, ​​and ​​the ​​web. ​​Currently ​​ranked within ​​the ​​Top ​​10 ​​of ​​comScore's ​​Top ​​100 ​​Video ​​Properties, ​​RockYou's ​​portfolio ​​of ​​free-to-play games ​​includes ​​dozens ​​of ​​company-owned ​​and ​​partner ​​titles ​​across ​​key ​​genres ​​and demographics. ​​RockYou ​​is ​​privately ​​held ​​and ​​headquartered ​​in ​​San ​​Francisco. ​​Learn ​​more ​​at www.rockyou.com​ .

PlayPhone Frequently Asked Questions (FAQ)

  • When was PlayPhone founded?

    PlayPhone was founded in 2003.

  • Where is PlayPhone's headquarters?

    PlayPhone's headquarters is located at 224 Airport Parkway, San Jose.

  • What is PlayPhone's latest funding round?

    PlayPhone's latest funding round is Series D.

  • How much did PlayPhone raise?

    PlayPhone raised a total of $37.85M.

  • Who are the investors of PlayPhone?

    Investors of PlayPhone include Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners, Coral Group and Labrador Ventures.

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