PlayPhone
Founded Year
2003Stage
Series D | AliveTotal Raised
$37.85MLast Raised
$10M | 12 yrs agoAbout PlayPhone
PlayPhone publishes and distribute wireless entertainment products. Through partnerships with leading content providers and major retailers, PlayPhone delivers high quality wireless content to consumers in North America while providing the infrastructure and technology to make it all possible. PlayPhone's current lineup of wireless products include Musical Ringtones, Graphics and Games from leading publishers and developers including: Sony Music, BMG, EMI, Warner Chappell, SNK-Playmore, Digital Bridges, Zingy, Taito, Disney, Electronic Arts, iFone, Atari, Universal, Rubik's, Gamehouse and many more. In partnerwhip with Digital Bridges, PlayPhone offers an interactive content server platform (UNITY) that generates, delivers and monitors usage of multi-device, multi-user and multi-language interactive entertainment content and community services for the full range of current and future wireless internet devices.
Missing: PlayPhone's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: PlayPhone's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Expert Collections containing PlayPhone
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
PlayPhone is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,700 items
Latest PlayPhone News
Oct 26, 2017
The new team comprised of Sherry Herman, former PlayPhone, Dera Campbell, former RadiumOne, and Emily Smith, former Brit + Co, are tasked with continuing RockYou's growth and expansion beyond its traditional gaming assets SAN FRANCISCO, CA--(Marketwired - October 26, 2017) - RockYou , a leading interactive media company, today announced the hiring of three new women executives. Sherry Herman has been hired as Senior Vice President of Sales, Dera Campbell joins as Senior Vice President of Ad Strategy and Operations, and Emily Smith as Senior Vice President and General Manager of Media. With these additions, RockYou is now one of the few digital media companies led by a majority female executive team. Sherry will be leading RockYou's sales operation, Dera will be focused on scaling RockYou's programmatic and direct advertising strategy and execution across RockYou's Owned & Operated games, media and ad platform, and Emily will be spearheading RockYou's growth strategy and developing the company's new media brands and audience. RockYou already reaches roughly 75 million monthly users, including roughly one third of all online millennial women, Hispanics, and African Americans. Its users are spending upwards of 75 minutes per session playing RockYou games. In addition, RockYou's video ads have a 70%+ completion rate -- an impressive metric for inserted video ads. RockYou is continuing its expansion and development of this user base and will introduce unique formats of content via new website properties and digital assets. "We're thrilled to have Sherry, Dera and Emily join our team both because of their proven expertise in the growth areas for RockYou and because we are committed to having executives who match the demographics of our audience base, which is primarily female and/or multicultural," said RockYou CEO Lisa Marino. "With our new leadership, RockYou becomes one of the few Silicon Valley companies to have females and/or minorities leading 80% of the company's most senior roles. We are dedicated to diversity because it makes us the best company we can be, and I'm confident that the experience of this executive team positions us for growth as a multicultural focused media company." RockYou's New Team Dera Campbell, Senior Vice President, Ad Strategy & Operations Dera joins RockYou from RadiumOne, where she was VP, Strategy and Ops. At RockYou she will oversee the Ads department and provide strategic vision and tactical alignment across ad ops, product, yield, account management, tech partnerships and product marketing. She has 17+ years of experience on both the supply and demand side managing digital teams and building meaningful ad tech partnerships at MarketWatch, TMP Worldwide, Conde Nast, Fox News Digital and Hearst. Emily Smith, Senior Vice President and General Manager of Media Emily Smith joins RockYou from Brit + Co, where she was most recently the Chief Growth Officer leading content and marketing teams, growing the brand to over 129M monthly users. Previously, she ran digital at Tribune Publishing, where she led the redesign and relaunch of all web and app properties for over 8 news brands. At Disney, Emily was GM and VP overseeing several Mom-targeted brands and websites. At RockYou, Emily will be spearheading its growth strategy and developing the company's new media brands and audience. Sherry Herman, Senior Vice President of Sales Sherry Herman joins RockYou from YP and Playphone, where she was the VP of Sales, responsible for growing corporate sales in excess of $80M. At RockYou she will be responsible for developing new revenue partners for RockYou's O&O games and Ad Portfolio, as well as for the new O&O Media properties. Sherry will also oversee a new direct sales business that includes promotion, sponsorships, influencer marketing and digital marketing to provide brands with a robust solution to reach their target audience in the US and EMEA. In each sales leadership position, Sherry has excelled at developing new sales channels, developing and implementing innovative sales strategies and thoughtful sales and marketing executions to some of the largest brands and retailers in the US. Sherry has 20+ years of experience working with a variety of startups in the mobile content, advertising and digital marketing space. About RockYou Founded in 2005, RockYou is an interactive media company that delivers deeply engaging entertainment to 75 million+ consumers on mobile, Facebook, and the web. Currently ranked within the Top 10 of comScore's Top 100 Video Properties, RockYou's portfolio of free-to-play games includes dozens of company-owned and partner titles across key genres and demographics. RockYou is privately held and headquartered in San Francisco. Learn more at www.rockyou.com .
PlayPhone Frequently Asked Questions (FAQ)
When was PlayPhone founded?
PlayPhone was founded in 2003.
Where is PlayPhone's headquarters?
PlayPhone's headquarters is located at 224 Airport Parkway, San Jose.
What is PlayPhone's latest funding round?
PlayPhone's latest funding round is Series D.
How much did PlayPhone raise?
PlayPhone raised a total of $37.85M.
Who are the investors of PlayPhone?
Investors of PlayPhone include Cardinal Venture Capital, Menlo Ventures, Scale Venture Partners, Coral Group and Labrador Ventures.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.