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PlayBook is a website that provides new, interesting and exciting stories in your pocket.New: user-driven since any user can start his own story or continue existing oneInteresting: user is proposed new stories based on his friends and interestsExciting: top rated stories are proposed first.Target audience includes regular readers and online gamers. Features:1. Rich text: chapters created using text, image and video data. Can include live cams and be linked to a map.2. Social: Build your epic story together with friends.3. Mystery: Imagine a princess that lives in a castle and wants to filter user requests by different quests.4. Role Playing: User experience depends on hero he plays at the moment.

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Dior’s China Playbook Continues

Sep 23, 2021

September 23, 2021 Luxury fashion house Christian Dior is the latest name to tap digital fashion by partnering with metaverse avatar platform Ready Player Me. Photo: Christian Dior x Ready Player Me What Happened: The proliferation of digital fashion continues and luxury fashion house Christian Dior is the latest name to test the waters by partnering with the metaverse avatar platform Ready Player Me . Together they will launch an interactive branded experience where consumers can create their own digital avatar and see it come to life across various brand-inspired environments. By doing so, users will automatically have the opportunity to purchase one of Dior’s exclusive fragrances. Meanwhile, the hub, which is available to all Ready Player Me users, connects users to more than 300 apps and games currently integrated with the platform. Dior consumers can bring their own digital avatars to life and explore various brand-inspired environments. Photo: Ready Player Me x Dior The Jing Take: Dior is certainly riding high in China at the moment. LVMH’s gem just announced an art exhibition in Shenzhen, which is having a moment on Weibo, and follows a snow-themed capsule collection, like Prada . Additionally, it recently unveiled a collaboration with the popular photoshop app, Meitu, for selfies and pictures, which also includes an AI makeup artist feature that tailors makeup according to a user’s characteristics and offers makeup lessons. This latest collaboration cleverly taps the growing perfume trend , which is seeing exponential growth on the mainland. Recommended Reading The metaverse , however, is still a relatively new concept for consumers, and so far, the tie-up has failed to make much impression on social platforms. But in a market where novelty and ingenuity are sought after, consumers are sure to appreciate Dior’s continued commitment to innovation. Dior has already created an AI character for their ambassador Jing Tian, who attended the label’s show in Greece. And, outside of stars and KOLs, interactive experiences are the next best approach to capturing netizen’s attention. So far, so steady, player. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media. Categories

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