Planet Cruise company logo

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Acquired | Acquired

About Planet Cruise

Planet Cruise, a trading name of The Freedom Travel Group, is an an online and TV cruise retailer. Planet Cruise was founded in 2005 by husband and wife team Gary and Jenny West. They initially began marketing the business through the traditional route of newspapers and magazines and then in January 2008 launched a cruise show on the Ideal World Shopping Channel. Planet Cruise has built an impressive brand selling cruises on regular TV slots which are shown free on all digital TV platforms such as Freeview, Virgin, Sky and Freesat.In June 2013, Planet Cruise was acquired by The valuation of Planet Cruise was undisclosed. Other terms of the deal were not released.

Planet Cruise Headquarter Location

1 Quay Point Northarbour Road, Hampshire

Portsmouth, England, PO6 3TD,

United Kingdom

+44 (0)1730 710840

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Latest Planet Cruise News buys Planet Cruise with help from private equity firm

Jun 7, 2013

Email a Friend Friend's email: * Send Online ski and cruise agent has closed its first transaction since the business was packed by private equity firm Growth Capital Partners in May 2012. Worldwide travel: provides cruise and skiing holidays Date: 03 June 2013 Article: News has bought online and TV cruise retailer Planet Cruise in a move which will reportedly take its combined turnover to £100 million. The acquisition has been supported by Growth Capital Partners, the private equity firm which invested in through a £19 million deal in May 2012. Portsmouth-based Planet Cruise was set up in 2005 by husband and wife team Gary and Jenny West and has grown to a staff of 75 people. Its predicted turnover for the year to August 2013 is £38 million. Growth Capital Partners investment into was made so that the online ski and cruiser agent could expand into Europe. Richard Downs, CEO of, comments, 'Planet Cruise is an impressive business that has seen a dramatic increase in turnover in the last five years. 'With suppliers increasingly focusing on their larger, more efficient and proactive retail partners this acquisition will secure Iglu's place at the front of this strategic group. ' Founded in 1998 by Downs , Wimbledon-based now employs 130 people and achieved sales of £90 million in the year to May 2012, an increase of 130 per cent over the past three years. It was also subject to a £4.3 million management buy-out backed by Matrix Private Equity (now Mobeus Equity Partners) in 2009. Following the acquisition, Gary and Jenny West will be remaining at the business – taking up 'senior roles' within the combined organisation. Gary West says, 'Combining Iglu's online capabilities and our strength on television is an exciting prospect. 'There is a natural fit in the two businesses coming together and we as a team here at Planet Cruise look forward to creating a new market leader. ' More on Growth Capital Partners:

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