This company is founded by a Canadian-Chinese start-up in Toronto. The product is The Web Syndication Engine platform. It can let users to sydicate any website or URL ,with or without rss/atom, and aims to bring those with same interests to form a search engine social network. The technology is based on analyzing the structure of a webpage contents using the auto filtering parser bot developed by the company. At the time when a user delivered an URL the bot will automatically parse the document and extract the repeating contents from within that page. Those contents are marked 'valuable' by the company's system and provide to the user for confirmation. Each confirmed result will generate a pulse event and ready for the engine platform to check for future updates of the specific URL. The company itself is a start-up. And the website is serving Chinese internet users and syndicating most web2.0 websites in the language. It will help users to check when the website has new contents updated and then push to users' pulse page, shared with contact list or in-site friends. The potential on this market is very high since this company aims to bring such technology into China or maybe the US. The team is founded in 2007, by Zhuo Zhang and Lu Wang, the only two co-founders who are both china-born entrepreneur that graduated from University of Toronto. They were going back to China to start the company with an angle funding of $50,000 usd. The company is also in the process of raising a series A financing.