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About Plain Vanilla Games

Plain Vanilla is a mobile games company developing QuizUp, a Real-time Social Trivia Platform for mobile devices.

Headquarters Location

169 11th Street

San Francisco, California, 94103,

United States




Research containing Plain Vanilla Games

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Plain Vanilla Games in 2 CB Insights research briefs, most recently on Aug 29, 2023.

Expert Collections containing Plain Vanilla Games

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Plain Vanilla Games is included in 1 Expert Collection, including Gaming.



5,179 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

Latest Plain Vanilla Games News

Rocky Road raises $2.5 million to create first casual MMO for mobile

Jan 27, 2022

Total Active App (currently available for download): 4,796,260 Total Inactive Apps (no longer available for download): 213,765 Total Apps Seen in US App Store: 5,010,025 Number of Active Publishers in the US App Store: 1,390,091 Led by QuizUp creators Icelandic social games developer Rocky Road  has raised $2.5 million following a Seed round to develop the first casual open world mobile game. Rocky Road was founded in 2022 by former Plain Vanilla Games alumni and QuizUp creators Thor Fridriksson, Vala Halldorsdottir, and Sveinn Davidsson. Following the success of the trivia game, which surpassed 100 million users, Glu Mobile acquired Plain Vanilla Games in 2016 for $8.7 million. Fridriksson will operate as CEO of Rocky Road, with co-founders Halldorsdottir and Davidsson as COO and chief design officer respectively. The round was led by Crowberry Capital and Sisu Game Ventures, with Rocky Road planning on using the investment to double the Iceland-based team as well as establish a new studio in Ukraine. Rocky Road's Kyiv-based studio will have a particular focus on the hiring of software engineers and 3D game artists. The company's upcoming game will look to be the first casual open world game built on real map data. Skilled at scaling "I have always been a fan of huge game worlds where players can interact with one another, meet new people and create long lasting relationships," says Rocky Road co-founder and CEO Thor Fridriksson. "The problem with the overwhelming majority of current open world games is that they are incredibly complicated and have a very steep learning curve which prevents the majority of gamers from getting into the game. "We are building Rocky Road on the premise that normal people are excited to play and socialise in a massive game world and we are focused on delivering that experience in an accessible way." Crowberry Capital partner Jenny Ruth added: "Like all the best games studios, the Rocky Road founders have extraordinary pedigree in mobile games, with extensive experience in scaling up gaming platforms with over 100 million users. We love to back diverse teams with wide backgrounds that have deep sector experience. The Rocky Road team fits that profile perfectly."

Plain Vanilla Games Frequently Asked Questions (FAQ)

  • Where is Plain Vanilla Games's headquarters?

    Plain Vanilla Games's headquarters is located at 169 11th Street, San Francisco.

  • What is Plain Vanilla Games's latest funding round?

    Plain Vanilla Games's latest funding round is Asset Sale.

  • How much did Plain Vanilla Games raise?

    Plain Vanilla Games raised a total of $39.77M.

  • Who are the investors of Plain Vanilla Games?

    Investors of Plain Vanilla Games include Glu Mobile, Greycroft, Sequoia Capital, BOLDstart Ventures, Tuesday Capital and 9 more.

  • Who are Plain Vanilla Games's competitors?

    Competitors of Plain Vanilla Games include Rovio and 5 more.


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