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About Plaid

Plaid develops KARTE, a real-time analytics platform for e-commerce sites. By inserting a single line code into every page of an e-commerce site, users can analyze the demographics of typical e-commerce site customers by providing metrics, such as their conversion rates, number of visits, or category of products customers usually check out. The company also operates XD, a business media platform focusing on customer experience, and Shopping Tribe, a shopping & lifestyle media platform.

Plaid Headquarter Location

6-10-1 Ginza, Chuo City GINZA SIX 10F

Tokyo, 104-0061,


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Expert Collections containing Plaid

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Plaid is included in 1 Expert Collection, including Digital ID In Fintech.


Digital ID In Fintech

268 items

For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.

Plaid Patents

Plaid has filed 18 patents.

The 3 most popular patent topics include:

  • Payment systems
  • Data management
  • Banking technology
patents chart

Application Date

Grant Date


Related Topics




Computer network security, Transport Layer Security, Cryptographic protocols, Virtual private networks, Network protocols


Application Date


Grant Date



Related Topics

Computer network security, Transport Layer Security, Cryptographic protocols, Virtual private networks, Network protocols



Latest Plaid News

Plaid hires Ripsy Bandourian as first head of Europe

Apr 12, 2022

External | what does this mean? This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Plaid hires Ripsy Bandourian as first head of Europe 1 hour ago Source: Plaid Plaid, the open finance data network and payments platform, has appointed Ripsy Bandourian as its first Head of Europe as it continues to rapidly expand across the continent. Based in Amsterdam, Ripsy will lead the business strategy and operations for Plaid’s Europe arm as it moves into its next stage of growth. Having spent eight years at, leading teams across product, marketing, and partnerships in Amsterdam, Ripsy has extensive experience in technology, operations, and driving consumer experiences at scale. Prior to, Ripsy worked on emerging market strategy at Apple in London, was a consultant at McKinsey and began her career as a quantitative analyst at Goldman Sachs. Ripsy’s appointment is crucial to growing Plaid’s European businesses and supporting fast-growing fintech and companies outside of financial services, as they respond to changing consumer behaviours in the region. Recent Plaid research found that more than one-third of people make mobile payments where previously they used a credit or debit card, and more people now use fintech than social media. With digital payment methods and embedded finance becoming more critical, more companies will turn to fintech to improve their customer experience and drive faster checkouts. As such, Plaid will enable these companies to unlock new opportunities to better serve their customers. Ripsy’s appointment follows a period of significant growth for Plaid in Europe, highlighting the demand from customers wanting to use smoother and simpler methods to manage their finances. In the first quarter of 2022, Plaid doubled the number of payments completed on its platform, and grew its headcount by 30 percent. Plaid also recently added open banking payments capabilities for Italy, Ireland, and the Netherlands. In addition, Plaid offers Account Information Services for the UK, France, Germany, Ireland, and Spain and Payment Initiation Services in the UK, France, and Germany. Eric Sager, COO of Plaid said, “As more companies outside of financial services turn to fintech to create new products that better fit their customer needs, Plaid plays a key role in helping them understand what local customers across different markets want and how fintech can play a role in better serving them. Ripsy’s background in new market expansion, partnerships, and improving customer experience will help drive Plaid’s continued growth across Europe.” Ripsy Bandourian said, “The past two years have created intense shifts in how people in Europe interact with their money. Now, nearly every company with online customers is figuring out how to embed a digital financial service into its product. Having spent most of the last decade working with platforms and marketplaces, I aim to help Plaid harness this huge opportunity for growth and help companies across the region make sense of open banking and how they can leverage it to drive adoption of products and services, as consumers increasingly turn to digital financial tools.” Related Companies

Plaid Web Traffic

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Plaid Rank

  • When was Plaid founded?

    Plaid was founded in 2011.

  • Where is Plaid's headquarters?

    Plaid's headquarters is located at 6-10-1 Ginza, Chuo City, Tokyo.

  • What is Plaid's latest funding round?

    Plaid's latest funding round is IPO.

  • How much did Plaid raise?

    Plaid raised a total of $30.63M.

  • Who are Plaid's competitors?

    Competitors of Plaid include ZEALS and 1 more.

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