Founded Year

2016

Stage

Series C | Alive

Total Raised

$166.34M

Valuation

$0000 

Last Raised

$100M | 4 mos ago

About Placer.ai

Placer.ai provides retailers with location-based insights into their audience and competition. Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.

Placer.ai Headquarter Location

340 S Lemon Ave #1277

Walnut, California, 91789,

United States

ESPs containing Placer.ai

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Marketing

These companies aim to provide brick-and-mortar retailers with data and insights on foot traffic movement patterns to help them better understand how marketing efforts influence store traffic. These insights are derived from data sources like privacy-compliant location data from mobile devices and in-store sensor networks.

Placer.ai named as Leader among 8 other companies, including Foursquare, PlaceIQ, and Unacast.

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Placer.ai's Products & Differentiation

See Placer.ai's products and how their products differentiate from alternatives and competitors

  • Placer.ai Dashboard

    The Placer.ai dashboard provides access to the location analytics of any retail location in the US. With accurate visit counts, and full breakdowns of the offline health of that location from a foot traffic perspective. The user can input any location or chain and instantly gain access to critical metrics that can drive key decisions.

    Differentiation

    Placer has demonstrated higher performance in accuracy and reliability leading to large retail customers. Additionally the company utilizes both estimations and panel data allowing a more robust and… 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing Placer.ai

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Placer.ai in 2 CB Insights research briefs, most recently on Jan 14, 2022.

Expert Collections containing Placer.ai

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Placer.ai is included in 6 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,477 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

U

Unicorns- Billion Dollar Startups

1,118 items

A

Artificial Intelligence

8,717 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

329 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

R

Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.

Latest Placer.ai News

Location Data Firm Provides Heat Maps of Where Abortion Clinic Visitors Live

May 5, 2022

Placer.ai allowed anyone to freely create an account and start using its visualized data to see where visitors to Planned Parenthood facilities approximately live. Image: Soul Loeb/Contributor Placer.ai, a location data firm, offers access to multiple caches of data and heat maps on its website that show users where people visiting Planned Parenthood abortion clinics approximately live, raising concerns about how that information could be used by anyone. The data could be used for research about public health and access to abortion providers, but theoretically can also be used by someone to accuse certain clinics of facilitating interstate abortions. Placer.ai only removed the ability to search for Planned Parenthood related data on its website after Motherboard contacted the company for comment on Wednesday. Advertisement Location and other data related to abortion clinics has taken on a new significance as a leaked draft opinion indicates the Supreme Court is ready to repeal the decades-old protections of Roe v. Wade to people seeking abortions and those providing them. Anti-abortion activists have previously used similar types of data to send targeted ads to the devices of people in and around Planned Parenthood clinics. A Missouri official previously said the state reviewed Planned Parenthood patient data , in some cases including their menstrual cycles, looking to identify those who had failed abortions. Many companies have access to location data of people who visited abortion clinics, but it is often not generally available to the public. In Placer.ai’s case, the ease of access is what changes the threat the data poses: it takes a few minutes to create an account and start viewing data related to a specific clinic. Advertisement Do you work in the location data industry or how know else the data is being used? We'd love to hear from you. Using a non-work phone or computer, you can contact Joseph Cox securely on Signal on +44 20 8133 5190, Wickr on josephcox, OTR chat on jfcox@jabber.ccc.de, or email joseph.cox@vice.com. “Unprecedented visibility into consumer foot-traffic,” Placer.ai’s website reads. Placer.ai sources its location data from having the developers of ordinary apps install the company’s software development kit (SDK) into their apps. On its website Placer.ai claims to have over 20 million active devices and its code in over 500 apps. “WiFi, GPS, Beacons, and user motion all play a key part in determining accuracy,” the website adds. On Wednesday Motherboard made a free account on Placer.ai and used the company’s website to search for “Planned Parenthood.” The site returned multiple locations Placer.ai already had data for. Selecting one of those results provided a dashboard of relevant location and other data, including likely demographic information of who attended this particular facility. For example, according to Placer.ai the Planned Parenthood facility Motherboard selected at random was likely to be visited by someone who is Hispanic with an annual income of between $75,000 and $90,000. The results also showed what specific businesses or landmarks they came from to the facility and went to after, and the total number of visitors. Advertisement Search results on Placer.ai's website on Wednesday. Redactions by Motherboard. Image: Motherboard. Most notably, Placer.ai presented a heat map that showed what approximate physical location visitors lived in. For example, for a Planned Parenthood facility in California that Motherboard verified offered abortion services, the heat map showed attendees’ calculated homes were in a city to the south of the clinic, another area to the south east, and in close proximity to the facility itself. To then access more detailed data from Placer.ai about the specific Planned Parenthood location, a client needs to schedule a meeting with a company sales representative. But the heat maps are available to anyone who takes a few minutes to make a free account. The concern with showing where people are traveling from to clinics under the looming changes around abortion’s legality is that the data could reveal which clinics are providing out-of-state abortions, something which is set to become a crime in many states if the Supreme Court does repeal Roe v. Wade. “It's bonkers dangerous to have abortion clinics and then let someone buy the census tracks where people are coming from to visit that abortion clinic,” Zach Edwards, a cybersecurity researcher who closely tracks the data selling marketplace, previously told Motherboard in an online chat after reviewing similar data from SafeGraph. Placer.ai responded to an emailed request for comment from Motherboard on Wednesday, but ultimately did not provide a statement. Overnight, Placer.ai quietly removed the ability to search for Planned Parenthood from its website.

Placer.ai Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Placer.ai Rank

  • When was Placer.ai founded?

    Placer.ai was founded in 2016.

  • Where is Placer.ai's headquarters?

    Placer.ai's headquarters is located at 340 S Lemon Ave, Walnut.

  • What is Placer.ai's latest funding round?

    Placer.ai's latest funding round is Series C.

  • How much did Placer.ai raise?

    Placer.ai raised a total of $166.34M.

  • Who are Placer.ai's competitors?

    Competitors of Placer.ai include Pathr AI, Kiana Analytics, PlaceIQ, Unacast, Gravy Analytics and 14 more.

  • What products does Placer.ai offer?

    Placer.ai's products include Placer.ai Dashboard and 3 more.

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