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Acquired | Acquired

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About PlaceIQ

PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey. On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.

Headquarters Location

5 Bryant Park 1065 6th Ave., 18th Floor

New York, New York, 10018,

United States




Expert Collections containing PlaceIQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PlaceIQ is included in 7 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,638 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Smart Cities

2,130 items


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018


Ad Tech

3,753 items

Companies offering tech-enabled marketing and advertising services.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

PlaceIQ Patents

PlaceIQ has filed 30 patents.

The 3 most popular patent topics include:

  • geolocation
  • wireless locating
  • social networking services
patents chart

Application Date

Grant Date


Related Topics




Geolocation, Social networking services, Wireless locating, Unix file system technology, Privacy


Application Date


Grant Date



Related Topics

Geolocation, Social networking services, Wireless locating, Unix file system technology, Privacy



Latest PlaceIQ News

Location Analytics Market to hit USD 43.57 Billion by 2028, Says Emergen Research

Jan 30, 2023

News Provided By Share This Article Emergen Research Logo Increasing application of spatial data and analytics and rising use of social networks for customer engagement are some key factors driving market growth Location Analytics Market Size – USD 14.05 Billion in 2020, Market Growth – at a CAGR of 15.3%, Market Trends – Increasing demand for geographical predictive analytics” — Emergen Research VANCOUVER, BC, CANADA, January 30, 2023 / / -- The global location analytics market size reached USD 14.05 Billion in 2020 and is expected to register a CAGR of 15.3% during the forecast period, according to latest analysis by Emergen Research. Global location analytics market revenue growth is expected to be driven significantly by increasing application of spatial data and analytics across various industries. Increasing application of spatial data and analytics and rising use of social networks for customer engagement are some key factors driving global location analytics market growth Furthermore, the report is attuned with the latest market changes and economic landscape with regard to the currently unfolding COVID-19 pandemic. The crisis has affected the demand and supply pattern, as well as the trends of the industry. It has also brought an economic slowdown that has affected the business of the key manufacturers of the industry. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario. Get a sample of the report @ The report discusses in detail the growth opportunities, challenges, market drivers and restraints, limitations, threats, and demands of the Location Analytics market. The study further assesses the regional market as well as the international market to garner an insight into the scope of the market. The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Location Analytics market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities. Some Key Highlights from the Report Solution segment revenue is expected to expand at a significant CAGR during the forecast period. Rising adoption of location analytics solutions among end-users is expected to boost revenue growth of this segment going ahead. The indoor segment is expected to lead in terms of revenue over the forecast period due to increasing use of smartphones with technologically advanced location-based services. The sales & marketing optimization segment is expected to lead in terms of revenue over the forecast period due to increasing use of location analytics to optimize marketing and sales by executing different marketing and advertisement activities based on location data. The transportation and logistics segment is expected to lead in terms of revenue over the forecast period due to implementation of location analytics in the transportation and logistics industry for simplifying supply chain operations and decreasing operational uncertainty by effective decision-making. Factors such as increasing industry requirements for location-based solutions and rising funding and support from governments in countries in North America is expected to drive growth of the market in the region during the forecast period. In April 2020, Freckle IoT Ltd. was acquired by PlaceIQ, Inc. PlaceIQ's growth as the pioneer in location analytics will be accelerated by this strategic acquisition. PlaceIQ's abilities to assist multi-channel brands and companies will be strengthened by the inclusion of Freckle IoT, which will extend PlaceIQ's service footprint to new client sectors and territories in Canada by bringing additional scope to consumers and evaluation in key media channels – particularly strong search and social capabilities. Key Players Included in this report are: Google LLC Key Players Profiled in the Report are: Key players in the market include Google LLC, Esri Global Inc., Inc., TomTom N.V., Zebra Technologies Corporation, Alteryx, Inc., Sparkgeo Consulting Inc., PlaceIQ, Inc., Geoblink SL, and Galigeo Furthermore, the report provides a comprehensive overview of the Location Analytics Market along with product portfolio and market performance. The report offers key insights into market share, supply chain analysis, demand and supply ratio, import/export details, and product and consumption patterns. To gain a better understanding, the report is further segmented into sections such as product types offered by the market, application spectrum, companies, and key geographical regions where the market has established its presence. Analysis of the segments and their growth projection is carried out by extensive historical and current analysis of the market scenario. Further, the report offers details about the factors and features of the Location Analytics Market expected to boost the growth of the industry in the coming years. Component Outlook (Revenue, USD Billion; 2018–2028) Services Key Questions Answered in the Report: What is the growth rate of the Location Analytics market? What is the anticipated market valuation of Location Analytics industry by 2027? What are the key growth driving and restraining factors of the Location Analytics market? Who are the prominent players operating in the market? What are the key strategies adopted by these companies? What are the key opportunities and growth prospects of the Location Analytics industry over the forecast period? Which region is expected to show significant growth in the coming years? Request customization of the report @ Thank you for reading our report. Please connect with us to know more about the report or for requesting the customization of the report. Our team will ensure the report is best suited to your requirements. Read Latest Articles Published by Emergen Research: Iot Chip Market About Emergen Research Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trend’s existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors. Press Release Available @

PlaceIQ Frequently Asked Questions (FAQ)

  • When was PlaceIQ founded?

    PlaceIQ was founded in 2010.

  • Where is PlaceIQ's headquarters?

    PlaceIQ's headquarters is located at 5 Bryant Park, New York.

  • What is PlaceIQ's latest funding round?

    PlaceIQ's latest funding round is Acquired.

  • How much did PlaceIQ raise?

    PlaceIQ raised a total of $53.45M.

  • Who are the investors of PlaceIQ?

    Investors of PlaceIQ include Precisely, Paycheck Protection Program, Experian Ventures,, IA Ventures and 11 more.

  • Who are PlaceIQ's competitors?

    Competitors of PlaceIQ include Tamoco, Huq Industries, Near, Unacast, and 7 more.


Compare PlaceIQ to Competitors Logo specializes in location intelligence and foot traffic data analytics. The company provides services that allow businesses to generate insights into any property, helping them understand the factors that drive success. Its services are primarily used by professionals in retail, commercial real estate, hospitality, and economic development sectors. It offers its solutions to retailers, municipalities, shopping centers, and more. It was founded in 2016 and is based in Santa Cruz, California.

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GroundTruth is a media company The company offers performance-driven solutions that help brands, agencies, small businesses, and non-profits reach consumers during moments of intent, primarily through geo-contextual omnichannel products and services. These solutions are designed to understand customer behavior, build businesses, increase store visits and sales, and aid in smarter forecasting decisions. GroundTruth was formerly known as xAd. It was founded in 2009 and is based in New York, New York.

Unacast Logo

Unacast focuses on location intelligence within the data industry. The company offers services that provide insights into foot traffic patterns, demographic information, and migration analyses, helping clients make data-driven decisions. Unacast primarily serves sectors such as retail, real estate, financial services, and government. It was founded in 2014 and is based in Cos Cob, Connecticut.

Foursquare Logo

Foursquare is a company in the geospatial technology sector, focusing on location intelligence. The company offers a cloud-based platform that helps businesses understand locations and human mobility, enabling them to make smarter decisions and create more engaging customer experiences. Foursquare's services are primarily used by enterprises across various sectors to derive value from location intelligence. It was founded in 2009 and is based in New York, New York.


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