PlaceIQ company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

placeiq.com

Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$53.45M

About PlaceIQ

PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey.On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.

PlaceIQ Headquarter Location

5 Bryant Park 1065 6th Ave., 18th Floor

New York, New York, 10018,

United States

212-255-8570

ESPs containing PlaceIQ

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Marketing

These companies aim to provide brick-and-mortar retailers with data and insights on foot traffic movement patterns to help them better understand how marketing efforts influence store traffic. These insights are derived from data sources like privacy-compliant location data from mobile devices and in-store sensor networks.

PlaceIQ named as Leader among 8 other companies, including Foursquare, Unacast, and Firefly.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing PlaceIQ

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PlaceIQ in 1 CB Insights research brief, most recently on Apr 9, 2020.

Expert Collections containing PlaceIQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PlaceIQ is included in 6 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,477 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

S

Smart Cities

1,891 items

G

Grocery Retail Tech

523 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

C

Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018

a

ad tech

3,640 items

T

Targeted Marketing Tech

329 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

PlaceIQ Patents

PlaceIQ has filed 30 patents.

The 3 most popular patent topics include:

  • Geolocation
  • Wireless locating
  • Social networking services
patents chart

Application Date

Grant Date

Title

Related Topics

Status

2/28/2019

3/8/2022

Machine learning, Geolocation, Classification algorithms, Wireless networking, Wireless locating

Grant

Application Date

2/28/2019

Grant Date

3/8/2022

Title

Related Topics

Machine learning, Geolocation, Classification algorithms, Wireless networking, Wireless locating

Status

Grant

Latest PlaceIQ News

Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – May 08

May 7, 2022

We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in  artificial intelligence (AI) ,  Machine Learning , Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives. PlaceIQ, now part of Precisely, is expanding the foundational dataset upon which all PlaceIQ data products are built to include two new data sources. To complement mobile location data, PlaceIQ is adding automotive telematics data from internet connected vehicles and purchase data from credit and debit card purchases to build a persistent and robust understanding of consumer behavior. Synthesizing these diverse datasets will deepen and strengthen PlaceIQ’s data portfolio to enable new products, analysis, and insights. The cloud truly levels the playing field, giving large and small companies the ability to store information in remote data centers rather than on-site. And with the rise of the work-from-home initiative, the global cloud computing market is expected to grow from $445 billion in 2021 to $947 billion USD by 2026. Brivo – a leading provider of cloud-based access control and smart building technologies that entered into a definitive merger agreement with Crown PropTech Acquisitions, announced the appointment of Maureen Perrelli, a seasoned tech sales leader, as Chief Revenue Officer to drive its global expansion and accelerate growth, effective immediately. Rumble announced that journalist and podcaster Tim Pool has moved hosting for his company, Timcast Media, to the Rumble Cloud. Pool, a successful podcaster and journalist famous for covering the Occupy Wall Street protests, has amassed millions of subscribers on YouTube and other streaming platforms. Pool’s Timcast Media covers breaking news, politics, and culture. Timcast’s movement to the Rumble Cloud follows Rumble’s successful hosting of Truth Social. Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, which is creating the world’s largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a leading programmatic technology platform, to reach consumers more effectively at their moment of truth.

PlaceIQ Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

PlaceIQ Rank

  • When was PlaceIQ founded?

    PlaceIQ was founded in 2010.

  • Where is PlaceIQ's headquarters?

    PlaceIQ's headquarters is located at 5 Bryant Park, New York.

  • What is PlaceIQ's latest funding round?

    PlaceIQ's latest funding round is Acquired.

  • How much did PlaceIQ raise?

    PlaceIQ raised a total of $53.45M.

  • Who are PlaceIQ's competitors?

    Competitors of PlaceIQ include Placer.ai and 6 more.

You May Also Like

Cuebiq Logo
Cuebiq

Cuebiq is a location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis.

TAMOCO Logo
TAMOCO

Tamoco aims to make accurate data accessible for all. The company's global network provides businesses, organizations, brands and developers with access to the leading source of precise, real-time data. Tamoco is enabling businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data.

Foursquare Logo
Foursquare

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

SafeGraph Logo
SafeGraph

SafeGraph maintains the ground truth dataset for human movement across the globe. The company provides high-quality location data products to help organizations make better decisions and improve lives.

Placer.ai Logo
Placer.ai

Placer.ai provides retailers with location-based insights into their audience and competition. Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.

GroundTruth Logo
GroundTruth

GroundTruth is a global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. Build brands, increase sales, and grow businesses by building off what real people are doing in the real world, mapped using its proprietary Blueprints technology.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.