PlaceIQ company logo

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Founded Year



Acquired | Acquired

Total Raised


About PlaceIQ

PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey.On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.

PlaceIQ Headquarter Location

5 Bryant Park 1065 6th Ave., 18th Floor

New York, New York, 10018,

United States


ESPs containing PlaceIQ

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Marketing

These companies aim to provide brick-and-mortar retailers with data and insights on foot traffic movement patterns to help them better understand how marketing efforts influence store traffic. These insights are derived from data sources like privacy-compliant location data from mobile devices and in-store sensor networks.

PlaceIQ named as Leader among 8 other companies, including Foursquare, Unacast, and Firefly.

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Research containing PlaceIQ

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PlaceIQ in 1 CB Insights research brief, most recently on Apr 9, 2020.

Expert Collections containing PlaceIQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PlaceIQ is included in 6 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,477 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Smart Cities

1,891 items


Grocery Retail Tech

523 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018


ad tech

3,640 items


Targeted Marketing Tech

329 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

PlaceIQ Patents

PlaceIQ has filed 30 patents.

The 3 most popular patent topics include:

  • Geolocation
  • Wireless locating
  • Social networking services
patents chart

Application Date

Grant Date


Related Topics




Machine learning, Geolocation, Classification algorithms, Wireless networking, Wireless locating


Application Date


Grant Date



Related Topics

Machine learning, Geolocation, Classification algorithms, Wireless networking, Wireless locating



Latest PlaceIQ News

Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – May 08

May 7, 2022

We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in  artificial intelligence (AI) ,  Machine Learning , Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives. PlaceIQ, now part of Precisely, is expanding the foundational dataset upon which all PlaceIQ data products are built to include two new data sources. To complement mobile location data, PlaceIQ is adding automotive telematics data from internet connected vehicles and purchase data from credit and debit card purchases to build a persistent and robust understanding of consumer behavior. Synthesizing these diverse datasets will deepen and strengthen PlaceIQ’s data portfolio to enable new products, analysis, and insights. The cloud truly levels the playing field, giving large and small companies the ability to store information in remote data centers rather than on-site. And with the rise of the work-from-home initiative, the global cloud computing market is expected to grow from $445 billion in 2021 to $947 billion USD by 2026. Brivo – a leading provider of cloud-based access control and smart building technologies that entered into a definitive merger agreement with Crown PropTech Acquisitions, announced the appointment of Maureen Perrelli, a seasoned tech sales leader, as Chief Revenue Officer to drive its global expansion and accelerate growth, effective immediately. Rumble announced that journalist and podcaster Tim Pool has moved hosting for his company, Timcast Media, to the Rumble Cloud. Pool, a successful podcaster and journalist famous for covering the Occupy Wall Street protests, has amassed millions of subscribers on YouTube and other streaming platforms. Pool’s Timcast Media covers breaking news, politics, and culture. Timcast’s movement to the Rumble Cloud follows Rumble’s successful hosting of Truth Social. Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, which is creating the world’s largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a leading programmatic technology platform, to reach consumers more effectively at their moment of truth.

PlaceIQ Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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PlaceIQ Rank

  • When was PlaceIQ founded?

    PlaceIQ was founded in 2010.

  • Where is PlaceIQ's headquarters?

    PlaceIQ's headquarters is located at 5 Bryant Park, New York.

  • What is PlaceIQ's latest funding round?

    PlaceIQ's latest funding round is Acquired.

  • How much did PlaceIQ raise?

    PlaceIQ raised a total of $53.45M.

  • Who are PlaceIQ's competitors?

    Competitors of PlaceIQ include and 6 more.

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