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Place Exchange

placeexchange.com

Stage

Series A | Alive

Total Raised

$20M

Last Raised

$20M | 1 yr ago

About Place Exchange

Place Exchange provides technology that delivers true real-time bidding via open auctions and private deals, DSP workflows that unify OOH with other media, support for standard online and mobile creatives including display and video, true impression-level data for planning, optimization, and more. The company is based in New York, New York.

Headquarters Location

10 Hudson Yards 26th Floor

New York, New York, 10001,

United States

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ESPs containing Place Exchange

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Demand-side platforms are used for programmatic media buying. They help advertisers automatically buy ad placements across publisher networks through real-time bidding.

Place Exchange named as Highflier among 8 other companies, including Vistar Media, Adform, and Hivestack.

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Expert Collections containing Place Exchange

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Place Exchange is included in 2 Expert Collections, including Targeted Marketing Tech.

T

Targeted Marketing Tech

206 items

R

Retail Media Networks

311 items

Place Exchange Patents

Place Exchange has filed 1 patent.

The 3 most popular patent topics include:

  • Promotion and marketing communications
  • Internet advertising methods
  • Advertising
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/30/2020

1/11/2022

Promotion and marketing communications, Internet advertising methods, Advertising, Marketing techniques, Marketing

Grant

Application Date

7/30/2020

Grant Date

1/11/2022

Title

Related Topics

Promotion and marketing communications, Internet advertising methods, Advertising, Marketing techniques, Marketing

Status

Grant

Latest Place Exchange News

Vistar Media, Place Exchange announce interoperability for pDOOH

Oct 13, 2022

Provided by iStock. Oct. 13, 2022 Vistar Media and Place Exchange , two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline media auctions for customers across their systems, according to a press release. The mediation layer provides impartial auctioning and selects the highest price from top bids across the connected systems, which also allows customers to use a single supply side platform to conduct pDOOH ad buys instead of having to navigate multiple supply side systems. "While healthy competition can drive our industry forward, ultimately the needs of our customers come first, and in this case cooperation is the only responsible move to deliver value to media owners," Eric Lamb, SVP of supply at Vistar Media, said in the release. "Creating a unified auction is critical to unlocking programmatic's ability to increase rates through competition, and all of our mutual customers will benefit."

Place Exchange Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Place Exchange Rank

Place Exchange Frequently Asked Questions (FAQ)

  • Where is Place Exchange's headquarters?

    Place Exchange's headquarters is located at 10 Hudson Yards, New York.

  • What is Place Exchange's latest funding round?

    Place Exchange's latest funding round is Series A.

  • How much did Place Exchange raise?

    Place Exchange raised a total of $20M.

  • Who are the investors of Place Exchange?

    Investors of Place Exchange include Revolution Ventures, Tribe Capital and Intersection.

  • Who are Place Exchange's competitors?

    Competitors of Place Exchange include MicroAd, Vistar Media, Simpli.fi, Hivestack, Adform and 8 more.

Compare Place Exchange to Competitors

StackAdapt Logo
StackAdapt

StackAdapt is a self-serve programmatic advertising platform. The company's solution for in-stream responsive ads is built to address the realities of a modern web that banner ads have never solved.

SmartyAds Logo
SmartyAds

SmartyAds is a global programmatic advertising company offering advertising and monetization solutions for digital advertisers and publishers. It is based in London, England.

Vistar Media Logo
Vistar Media

Vistar Media offers a marketplace for digital place-based media, working with digital signage software and service providers to deliver a premium ad serving experience. The company has defined an open API and standards for bridging the gap with online demand-side platforms (DSPs) and digital place-based supply. The company was founded in 2011 and is based in New York, New York.

Simpli.fi Logo
Simpli.fi

Simpli.fi is an advertising technology company that aims to simplify digital advertising through the use of unstructured data. The company's In.finity Programmatic Marketing Platform enables marketers to use unstructured data to extract value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize, and report at the data element level.

Hivestack Logo
Hivestack

Hivestack is a global, full-stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy-side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Spotad Logo
Spotad

Spotad develops advertising technology that uses Artificial Intelligence to deliver mobile ads. The company combines advertisers' own marketing data and programmatic ad buying with proprietary machine learning systems to create a demand-side platform for buying any mobile ad space in real time.

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