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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$3.04M | 2 mos ago

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Pixie

Pixie provides a practice management and workflow automation platform for small accounting and bookkeeping firms.

Pixie Headquarter Location

86 Paul Street

London, England, EC2A 4NE,

United Kingdom

Latest Pixie News

Pixie gets funding to make practices perfect

Nov 23, 2021

UKHotViews I can’t say I’m enamoured with the brand, which is bit cutesy for me, but there was probably good reason that founder Celso Pinto chose the name Pixie for his accountancy practice management software startup. Founded in 2019 (though incorporated in late 2020, as Usepixie Software UK Ltd), Pixie has raised £2.25m (or $3,024,506.25 as helpfully informed by Insightful Accountant !) in a seed funding round led by Triple Point Ventures, with the participation of Seedcamp, MMC Ventures, and serial entrepreneurs and angel investors including Duane Jackson (of Kashflow and Staffology fame – see IRIS Software acquires Duane Jackson’s Staffology ). Pinto, a Portuguese expat now based in London, previously founded Simple Tax (does what it says etc) which is still in business, though Pomar, ‘a sandbox for new product ideas’ which he launched in 2018, isn’t. Pinto has pitched Pixie head-to-head against UK-based Accountancy Manager, which was launched in 2017 and claims over 5,000 users, vs 1,100 claimed by Pixie. Accountancy Manager’s website has a far more professional look about it and seems a more complete solution. However, they charge on a per user per month basis (starts at £39) whereas Pixie charges a single flat fee of £49 per month no matter how many users, on the face of it a far more attractive proposition for small accountancy and bookkeeping practices. Oh, and IRIS has its own practice management system courtesy of Bristol-based Senta, acquired early this year (see Acquisitive IRIS adds Senta to cloud portfolio ). To be honest, I’m not quite sure what to make of Pixie. Other than the pricing model, Pixie doesn’t look differentiated from its competition and they’d have to sell a lot of subscriptions to make the business model work. But maybe Pixie will have enough of the ‘underdog’ attraction to make a go of it – at least, its backers must think so.

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Expert Collections containing Pixie

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pixie is included in 2 Expert Collections, including Robotic Process Automation.


Robotic Process Automation

312 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.



4,625 items

Track and capture company information and workflow.

Pixie Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Pixie Rank

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