Predict your next investment

CONSUMER PRODUCTS & SERVICES | Sporting Goods
pivotal5.com

See what CB Insights has to offer

Founded Year

2002

Stage

Debt | Alive

About Pivotal 5

Pivotal 5 owns and licenses brands of wellness and handheld fitness products that are sold through wholesale, fitness and retail channels. Pivotal 5 products include a range of yoga accessories, elite training products, rehab items, athletic training products, and kettlebells. The company also produces kettlebell programming for its KettleWorX brand, which is sold direct-to-consumer, through retail channels, and under a licensed content model to fitness facilities. Their brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living.

Pivotal 5 Headquarter Location

5424 W Roosevelt Road

Chicago, Illinois, 60644,

United States

773-473-4699

Latest Pivotal 5 News

PE HUB » RLJ Credit Opportunity Fund Backs Pivotal 5

Sep 4, 2013

Friends (19) September 4, 2013    4 Views    0 Comments RLJ Credit Opportunity Fund, a subsidiary of The RLJ Companies, has made an investment in Pivotal 5. No financial terms were disclosed. Headquartered in Chicago, Pivotal 5 is a provider of wellness and handheld fitness products. PRESS RELEASE BETHESDA, MD//SEPTEMBER 4, 2013// Robert L. Johnson, Founder and Chairman of The RLJ Companies and Chairman of RLJ Credit Opportunity Fund, an RLJ portfolio company, today announced an investment in Pivotal 5, LLC, a wellness and handheld fitness products company with a dynamic portfolio of products in yoga, prevention and rehabilitation, general fitness, athletic training and specialty fitness categories. “With its exceptional management and growth opportunity, Pivotal 5 is an ideal investment for RLJ Credit Opportunity Fund,” said Trevoir D. Gregg, Managing Partner. “Pivotal 5 is known for its solid wellness and fitness platform and is supported by a diversified catalogue of products and complimentary brands that customers have come to know and trust via its presence in wholesale, retail, direct to consumer and fitness facility sales channels.” “Fitness industry trends continue to evolve and today include a variety of products that promote healthier lifestyles and support the wellness needs of all consumers,” said Adam Schumacher, President & CEO of Pivotal 5, Inc. “We are excited about today’s announcement and are confident that having the support of the RLJ brand will allow Pivotal 5 to continue to build on our successful industry reputation as we expand our reach to new consumer markets,” he concluded. Founded in 2002 and headquartered in Chicago, Illinois, Pivotal 5 owns and licenses brands of wellness and handheld fitness products that are sold through wholesale, fitness and retail channels. Recognized worldwide, Pivotal 5 products include a range of yoga accessories, elite training products, rehab items, athletic training products, and kettlebells. The company also produces kettlebell programming for its KettleWorX brand, which is sold direct-to-consumer, through retail channels, and under a licensed content model to fitness facilities. Their brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living.  

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Pivotal 5

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pivotal 5 is included in 1 Expert Collection, including Fitness Tech.

F

Fitness Tech

1,274 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

Pivotal 5 Patents

Pivotal 5 has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/23/2011

3/21/2017

Physical exercise, Bodyweight exercise, Exercise equipment, Professional wrestling moves, Skateboarding tricks

Grant

Application Date

8/23/2011

Grant Date

3/21/2017

Title

Related Topics

Physical exercise, Bodyweight exercise, Exercise equipment, Professional wrestling moves, Skateboarding tricks

Status

Grant

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.