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Pippin Foods


Acquired | Acquired

About Pippin Foods

Pippin Foods provides grocers with technology and in-store marketing tools to promote local produce. With the Pippin app and in-store tablet display, shoppers can always know how, when and where their food was grown.

Headquarters Location

New York, New York,

United States

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Expert Collections containing Pippin Foods

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pippin Foods is included in 1 Expert Collection, including Grocery Retail Tech.


Grocery Retail Tech

642 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Latest Pippin Foods News

Crave Food Services acquires Pippin Foods

Jul 11, 2017

Crave Food Services will integrate Pippin’s technology and tools with their virtual farmers market. July 11, 2017 No Comments Two East Coast foodtech companies seek to feed the growing consumer demand for local food and supply chain transparency through innovative solutions for retail and wholesale buyers. That’s because Crave Food Services, a food system technology company based in Providence, R.I., acquired Pippin Foods, a New York-based company that provides grocers with technology and in-store marketing tools to promote local produce. Crave Food Services will integrate Pippin’s technology and tools with their virtual farmers market, WhatsGood, which connects consumers and wholesale purchasers to their local farmers, fishermen and artisans via web and mobile apps. Together, under the WhatsGood brand, they will provide curated and interactive digital content provide to simplify purchasing, promote and sell local food and offer shoppers complete transparency about how, when and where their food was grown. “I’ve always believed that collaboration is essential to make local food systems truly robust,” says Jennifer Goggin, founder and CEO of Pippin. “Becoming part of the Crave Food Services team lets us provide our retailers with a more powerful and comprehensive ready-to-use solution for their local food program.” “Joining forces with Pippin was a move that directly supports our mission to generate real food system change by improving access to more healthy, fresh and sustainably-produced food through the expansion of our technology into the retail market,” adds Matt Tortora, co-founder and CEO of Crave Food Services. “Jennifer Goggin is one of the most experienced entrepreneurs in food tech, and we are honored and excited to have her on our team” A pilot program is slated to run at select locations of Foodtown and Tops Friendly Markets in New York and Vermont throughout the summer season. Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine. Related Articles

Pippin Foods Frequently Asked Questions (FAQ)

  • Where is Pippin Foods's headquarters?

    Pippin Foods's headquarters is located at New York.

  • What is Pippin Foods's latest funding round?

    Pippin Foods's latest funding round is Acquired.

  • Who are the investors of Pippin Foods?

    Investors of Pippin Foods include WhatsGood.

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