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Founded Year



Acq - P2P | Acquired





About Pioneer Foods

Pioneer Foods sells consumer goods with brands that include Weet-Bix cereal, Liqui Fruit juice and Sasko bread. The Group operates in South Africa and two other African countries and sells its products around the world. The Group's core business is the production, distribution, marketing, and selling of a diverse range of food, beverages, and related products. In March 2020, Pioneer Foods was acquired by PepsiCo.7M.

Headquarters Location

Glacier Place 1 Sportica Crescent

Tygervalley, 7530,

South Africa

+27 21 974 4000



Latest Pioneer Foods News

PepsiCo subsidiary Pioneer Foods buys remaining 50% of Future Life Health

Jun 9, 2023

Founded in 2007, Future Life’s flagship product is Future Life Smart Food which was developed as a scientifically formulated and nutritionally balanced convenient food which contains Moducare. PepsiCo described Moducare as a daily immune supplement made from a patented blend of plant sterols and sterolins. Future Life now offers a range of cereals and breakfast bars. Riaan Heyl, the CEO of PepsiCo South Africa, said: “Future Life is an innovative brand within the cereals market, and we believe its product basket will complement our current portfolio. Upon closing of the transaction, we look forward to welcoming the Future Life employees into PepsiCo. “This will also mean that qualifying employees will be entitled to participate in our employee share ownership scheme, the Bašumi Trust”, he added. PepsiCo acquired Pioneer Foods in 2020 after finally being given the green light from a UK competition authority, following the Frito-Lay and Quaker brands owner  swooping to buy Pioneer Food  in July 2019 with a bid worth around $1.7bn at the time. Share this article

Pioneer Foods Frequently Asked Questions (FAQ)

  • When was Pioneer Foods founded?

    Pioneer Foods was founded in 1996.

  • Where is Pioneer Foods's headquarters?

    Pioneer Foods's headquarters is located at Glacier Place, Tygervalley.

  • What is Pioneer Foods's latest funding round?

    Pioneer Foods's latest funding round is Acq - P2P.

  • Who are the investors of Pioneer Foods?

    Investors of Pioneer Foods include PepsiCo.



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