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INTERNET | Internet Software & Services / Health & Wellness

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Loan | Alive

Total Raised


Last Raised

$680K | 2 yrs ago



About Picwell

Picwell is a healthcare startup developing technology to help consumers navigate the complexities of choice in health insurance. The lack of consumer-friendly recommendations in health insurance leads to poor decision making, which translates into higher personal expense, lower satisfaction and billions of dollars of waste in the healthcare system. By using predictive analytics and machine learning, the comapny's SaaS platform delivers to consumers personalized and objective recommendations on insurance plans, tailored to their individual needs and preferences for protection and cost.

Picwell Headquarter Location

2200 Arch Street

Philadelphia, Pennsylvania, 19103,

United States


Latest Picwell News

13:15 ET Picwell and the National Council on Aging Partner to Deliver Medicare Benefits Decision Support

Jul 20, 2021

News provided by Share this article Share this article PHILADELPHIA, July 20, 2021 /PRNewswire/ -- Picwell and the National Council on Aging (NCOA) are pleased to announce they have entered into a strategic partnership. Both organizations will work together to provide employees of all ages with helpful retirement planning advice. Picwell will lend its cost forecasting API technology to NCOA's Age Well Planner tool to provide consumers with the ability to learn about, and better estimate, costs they might experience in retirement and upon enrollment in Medicare benefits plans. Picwell Logo (PRNewsfoto/Picwell, Inc.) "We are thrilled to work with NCOA to provide this type of solution to seniors and caregivers nationwide. As we age, health care benefits plans only get more complicated and this will help people of all ages better prepare for a comfortable, stress-free retirement," said Matthew Sydney, Picwell CEO. Together, Picwell and NCOA will help older adults solve two of their biggest concerns: understanding and estimating Medicare costs. NCOA's Age Well Planner tool is a trusted resource for adults to plan their retirement journey. In addition to information about Medicare, the site connects older adults to benefits that can help them pay for daily expenses and provides unbiased information about annuities and other financial tools. "At NCOA, we believe aging well is something every American deserves. We are very happy to announce this partnership with Picwell and help millions of Americans better understand what their health care costs may be in retirement," said Ramsey Alwin, NCOA President & CEO. The Age Well Planner is free and accessible to everyone and can be found at . About Picwell Picwell is a healthcare technology company providing enterprise solutions to enhance health insurance and employee benefits and improve consumer experiences. Its flagship offering, Picwell DX, is a SaaS-based decision support product that uses artificial intelligence to match individuals to the right health benefits during enrollment by predicting future care considerations, estimating out-of-pocket expenses, and accounting for individual preferences. Visit to learn more. About National Council on Aging (NCOA) The National Council on Aging (NCOA) is the national voice for every person's right to age well. We believe that how we age should not be determined by gender, color, sexuality, income, or zip code. Working with thousands of national and local partners, we provide resources, tools, best practices, and advocacy to ensure every person can age with health and financial security. Founded in 1950, we are the oldest national organization focused on older adults. Learn more at  and @NCOAging. Contact

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Expert Collections containing Picwell

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Picwell is included in 5 Expert Collections, including Insurtech.



1,697 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience


Artificial Intelligence

8,323 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



7,256 items

US-based companies


Health Plans & Benefits Management

701 items

Companies developing or offering digital platforms and services, including online insurance marketplaces, data analytics for claims adjustment, benefits administration, and payments systems, that help make private health insurance more affordable, navigable, or transparent.


Digital Health

12,256 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

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