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Founded Year



Series B | Alive

Total Raised


Last Raised

$2.49M | 10 mos ago

About Picsmart

Picsmart operates a mobile platform that delivers food directly from local stores to customers. It is a direct-to-consumer firm, serving consumers in Sweden. The firm was founded in 2019 and is based in Stockholm, Sweden.

Headquarters Location

Frihamnsgatan 50

Stockholm, 115 56,


+46 10 200 76 68

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ESPs containing Picsmart

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

The on-demand grocery delivery market caters to the busy lifestyles of modern consumers looking to purchase groceries without leaving their home. Platforms in this market offer convenience and prompt services, delivering everything customers need within a short timeframe. They bring local sellers online, provide a larger choice of products at competitive prices, and can offer discounts that are ex…

Picsmart named as Outperformer among 15 other companies, including Instacart, TheMoMMa, and Ninja Van.

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Expert Collections containing Picsmart

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Picsmart is included in 2 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

5,096 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Food & Meal Delivery

1,508 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Latest Picsmart News

Fast-growing Picsmart AB continues to challenge and raises SEK 40 million in new capital

Aug 17, 2022

Fast-growing Picsmart AB continues to challenge and raises SEK 40 million in new capital By Picsmart AB (“Picsmart”), which delivers fossil-free food directly from local stores to consumers and businesses, has completed a new share issue of approximately SEK 25 million, bringing the total amount raised to approximately SEK 40 million in the first half of 2022. At a time when many investors have slowed down and capital rounds have become more difficult to complete, Picsmart has recently closed its second round of the year. “We continue to grow according to plan, even after the pandemic. Our focus is now on profitability, which is attractive to our existing and new investors,” said Christopher Heybroek, founder and CEO of Picsmart. “Our business model is based on partnerships with local merchants who make their assortment available on our platform, we are not burdened with high fixed costs and the target for the financial year is profitability”, Christopher continues. Picsmart was founded in Stockholm in 2019 with the aim of making online food local, more efficient and climate-smart. Picsmart has a unique business model where consumers and businesses e-shop directly in their local store and receive fast delivery in electric vehicles. This is done in partnership with local merchants, without diesel trucks and customers can shop for the goods they are used to. The capital raised, totalling SEK 40 million, will primarily be used to continue expanding and marketing Picsmart’s concept in Sweden and the rest of the Nordic region. Picsmart’s existing shareholders will participate in the new issues, together with external international investors. “We now have the full power to accelerate our Nordic expansion plan together with ICA, Hemköp and our other partners. The strong interest in Picsmart is based on our dedicated team and unique business model based on partnerships with the local stores and 100% fossil-free deliveries. We do not compete directly with the companies that offer delivery within 10 minutes with a very limited range in stock. Instead, we offer full store assortment from the customer’s store and delivery within 45 min or a delivery time during the day of the customer’s choice, in a 1-hour span”, comments Christopher Heybroek, CEO of Picsmart. In the first half of 2022, Picsmart grew over 300% and has expanded to several cities. For example, Picsmart has agreements with several ICA retailers and Hemköp stores around Sweden and new partners are on their way in. The management team has also been strengthened by the recruitment of Ulrika Helander as the new Chief Marketing Officer (CMO), a position she previously held at Linas Matkasse Group. In this article:

Picsmart Frequently Asked Questions (FAQ)

  • When was Picsmart founded?

    Picsmart was founded in 2019.

  • Where is Picsmart's headquarters?

    Picsmart's headquarters is located at Frihamnsgatan 50, Stockholm.

  • What is Picsmart's latest funding round?

    Picsmart's latest funding round is Series B.

  • How much did Picsmart raise?

    Picsmart raised a total of $5.43M.

  • Who are the investors of Picsmart?

    Investors of Picsmart include Aggregate Media, Pasha Sabouri, Artmax, Ragnar Åhgren, LMK Forward and 7 more.

  • Who are Picsmart's competitors?

    Competitors of Picsmart include Kavall and 4 more.

Compare Picsmart to Competitors


FarmUp owns and operates an online platform that provides local ingredients and local foods that are available in the vicinity. The company was founded in 2019 and is based in Visby, Sweden.

MatHem Logo

Mathem is an online grocery store. The company combines a complete grocery store online with recipes and subscriptions to ready-made grocery bags. The food is delivered to the customers' doors with their own refrigerated trucks to ensure an unbroken refrigerated chain. It was founded in 2006 and is based in Stockholm, Sweden.

Vembla Logo

Vembla is an on-demand delivery service for groceries and pharmaceuticals. The company also offers a digital platform with a large selection of food, medicines, and household goods from local retailers. It was founded in 2019 and is based in Stockholm, Sweden.


UCOOK delivers fresh grocery ingredients directly to clients' home so they can make delicious meals in exactly the right proportions.


Flink is an online grocery delivery company. It provides a mobile commerce platform that allows users to order groceries and have them delivered to their door. The company was founded in 2020 and is based in Berlin, Germany.

Smorrebrod Online

Smorrebrod Online provides catering services. It offers smorrebrod, French bread, hand-meals, sandwiches, salads, and more. It serves private individuals, companies, and public institutions. It was founded in 2020 and is based in Vejile, Denmark.

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