Search company, investor...

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Series D | Alive

Total Raised


Last Raised

$705.54M | 1 yr ago



Mosaic Score

+40 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Picnic

Picnic aims to reinvent grocery buying and delivery. Customers can use Picnic's app to place orders, and suppliers then deliver the goods to a central distribution center run by Picnic. From there, orders are sent to local hubs where they are placed in electric vans that run regular local routes.

Picnic Headquarters Location

Van Marwijk Kooystraat 15

Amsterdam, 1114 AG,



Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Picnic

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Picnic in 2 CB Insights research briefs, most recently on Dec 14, 2021.

Expert Collections containing Picnic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Picnic is included in 2 Expert Collections, including On-Demand.



1,224 items


Food & Meal Delivery

1,494 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Picnic Patents

Picnic has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics





Application Date


Grant Date



Related Topics



Latest Picnic News

Online supermarket Picnic will now also deliver in Emmen

Sep 14, 2022

September 14, 2022 – Picnic will start on Wednesday 28 September in the Emmen region. The expansion in the largest municipality of Drenthe will reach more than 37,000 households. In addition to Emmen, the electric delivery trucks also drive to the places Emmer-Compascuum, Klazienaveen, Nieuw-Amsterdam, Erica, Zwartemeer, Veenoord, Nieuw-Dordrecht and Zandpol. After Assen and Meppel, the Emmen region in Drenthe is now also on the Picnic map. The Emmen region is an area with young parents and growing children. For example, one third of all households in this region are families. Picnic can be a solution for them, says Picnic co-founder Michiel Muller. The messages are delivered from a so-called hub, a local distribution point. This is centrally located in the delivery area at Vasco da Gamastraat 33 in Emmen and has an area of ​​5,067 m2. From here, ten runners (deliverers) will take to the road with seven electric delivery carts. Thanks to the distribution center in Heerenveen, Picnic can further roll out delivery in the Northern Netherlands, where the company now reaches 300,000 households. Picnic recently started in Leeuwarden, Groningen, Drachten and now also Emmen. *The article has been translated based on the content of Nieuws – Emerce by . If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much! *We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language. *We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards! Report Content

Picnic Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Picnic Rank

  • When was Picnic founded?

    Picnic was founded in 2015.

  • Where is Picnic's headquarters?

    Picnic's headquarters is located at Van Marwijk Kooystraat 15, Amsterdam.

  • What is Picnic's latest funding round?

    Picnic's latest funding round is Series D.

  • How much did Picnic raise?

    Picnic raised a total of $1.09B.

  • Who are the investors of Picnic?

    Investors of Picnic include Bill & Melinda Gates Foundation, NPM Capital, De Hoge Dennen, Hoyberg, Finci and 5 more.

  • Who are Picnic's competitors?

    Competitors of Picnic include Rohlik Group and 4 more.

You May Also Like

Gorillas Logo

Gorillas is a delivery service that brings everything from groceries to home care. It was founded in 2020 and is based in Berlin, Germany.

Farmstead Logo

Farmstead is a grocery delivery platform that delivers groceries in under an hour. Customers can also schedule the specific day they want their food to arrive. The company uses AI-powered algorithms to predict how much food to order from local sources, which helps reduce waste. Farmstead was founded in 2016 and is based in Burlingame, CA.

Yes, I Deliver

Yes, I Deliver is a Shanghai-based food delivery app. The company provides food delivery services via its mobile apps and online platforms. It claims it has over 200,000 users, and more than 5,000 cooperating restaurants.

HDS Global

HDS Global develops an eCommerce service to shop for groceries and general merchandise. The company has developed RoboFS, a robotic, software-defined fulfillment system, and RetailerFS, a mall eCommerce platform, to enable HDS to offer consumers, without subscription, a multi-tenant, branded retailer experience with one cart, merchandise across all categories (including groceries), and free, same-day delivery at store prices.


Thirstie builds tools to enable internet commerce for liquor brands. By developing an advanced API that integrates directly with the brand website, Thirstie connects brands with localized retailers that deliver directly to consumers while working within the existing framework of the three tier system.

Gopuff Logo

Gopuff is an instant needs delivery service. The Gopuff app allows customers to choose from thousands of products, such as over-the-counter medications, groceries, snacks, drinks, and more. The company delivers directly from its own facilities, and its age 21+ alcohol delivery service offers beer, wine, and other popular alcoholic beverages. Gopuff was founded in 2013 and is based in Philadelphia, Pennsylvania.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.