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Founded Year



Series D | Alive

Total Raised


Last Raised

$705.54M | 2 yrs ago



About Picnic

Picnic is a company that focuses on revolutionizing the grocery shopping experience, operating within the ecommerce and retail industry. The company offers an online grocery shopping service, where customers can order their groceries through an app and have them delivered by a fleet of electric vehicles. The company primarily serves the ecommerce industry. It was founded in 2015 and is based in Amsterdam, Netherlands.

Headquarters Location

Van Marwijk Kooystraat 15

Amsterdam, 1114 AG,





Research containing Picnic

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Picnic in 2 CB Insights research briefs, most recently on Dec 14, 2021.

Expert Collections containing Picnic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Picnic is included in 2 Expert Collections, including On-Demand.



1,244 items


Food & Meal Delivery

1,521 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Picnic Patents

Picnic has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics





Application Date


Grant Date



Related Topics



Latest Picnic News

Superhub Picnic Utrecht officially opened

Sep 14, 2023

September 14, 2023 – Picnic’s new ‘super hub’ on the De Lage Weide business park in Utrecht was officially opened today. With an area of ​​5,500 square meters, it is the largest hub in the Netherlands. The web supermarket will deliver groceries to more than 200,000 households in the region from the new location. The new hub is located at Fermiweg 10, close to the company’s robotic distribution center. In addition to Utrecht, Picnic also delivers groceries to your home for free in Breukelen, Harmelen and Maarssen. The new hub offers the web supermarket the opportunity to deliver to even more places in the Utrecht region in the future. *The article has been translated based on the content of Nieuws – Emerce by . If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much! *We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language. *We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards! Report Content

Picnic Frequently Asked Questions (FAQ)

  • When was Picnic founded?

    Picnic was founded in 2015.

  • Where is Picnic's headquarters?

    Picnic's headquarters is located at Van Marwijk Kooystraat 15, Amsterdam.

  • What is Picnic's latest funding round?

    Picnic's latest funding round is Series D.

  • How much did Picnic raise?

    Picnic raised a total of $1.09B.

  • Who are the investors of Picnic?

    Investors of Picnic include Bill & Melinda Gates Foundation, Hoyberg, Finci, NPM Capital, De Hoge Dennen and 5 more.

  • Who are Picnic's competitors?

    Competitors of Picnic include FreshDirect and 8 more.


Compare Picnic to Competitors


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Shadowfax caters logistics platform that operates in the hyper-local, on-demand delivery sector. The company provides a range of services including instant delivery, retail deliveries, and e-commerce solutions such as forward and reverse shipments. It primarily serves sectors such as e-commerce, food, pharma, and groceries. It was founded in 2015 and is based in Bengaluru, India.

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Dunzo delivers a chat-based hyperlocal services application. It allows users to create to-do lists and collaborate with vendors. The company provides the delivery of packages, groceries, food, medicines, pet supplies, and more. It was founded in 2015 and is based in Bengaluru, India.

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Grocemania is a company that focuses on the grocery delivery sector. The company's main service is to deliver groceries from local stores to customers' doors within a short time frame. The company primarily serves the ecommerce industry. It was founded in 2016 and is based in London, England.

La Belle Vie

La Belle Vie operates an e-commerce platform for food delivery services. It offers basic groceries, organic stuff, meat, fish, vegetables, and more. The company was founded in 2015 and is based in Paris, France.


Zapp offers an online delivery platform. It allows customers to order essential food and groceries through a mobile application. The company was founded in 2020 and is based in Kent, United Kingdom.


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