StagePre-Seed | Alive
PicBadges develops an editor that allows users to generate a sharable visual object and spread it virally across social channels on web and mobile in order to promote their ideas, activities, events, and interests. When users collect and wear them it yields a high marketing value that the company calls "Badgevertising", which increases the exposure of the brand.
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Latest PicBadges News
Jun 24, 2014
PicBadges – Create and share your virtual badge online Photo Credit: PR Startup Camel Episode 31: Moti Menachem / PicBadges PicBadges is a social platform, which allows its users to create and collect virtual badges. Their story is a great example for why it’s always important to keep on going, because opportunities can be found in the most unexpected places. After Moti and his team came up with the idea for PicBadges, which was making a simple way for people to add badges to their profile pictures on social networks, they needed to find a marketing strategy. They decided to look for an event which was interesting enough to make everybody want to add badges to their profile pictures, and they found one – the world cup of soccer. They believed that many people would like to have the flag of their team attached as a badge to their profile picture in social networks. Unfortunately, due to technical difficulties, they had to postpone the launch by several weeks, just enough to miss the world cup and the great marketing opportunity. At the same time, Moti and his team were asked by several friends of theirs, to create a badge of Gilad Shalit – the Israeli solider who was kidnapped by Hamas and was held somewhere in the Gaza strip. Though in the beginning Moti felt he did not want his platform to become a political tool and especially did not want to be identified as an Israeli platform, eventually he accepted this request and asked his art and design director to create this badge. Moti then went for lunch with some friends and offered one of them to use the new badge. His friend agreed and was even enthusiastic about it. By the time Moti came back from lunch, all the servers of the company went down, in something he describes as a bigger hype then what was described in the movie “The Social Network”. Today, PicBadges already has over 16M users and more then 3M badges created, what comes to show how important it is not to let small setbacks and challenges keep you from executing your ideas. This post was originally published on Startup Camel ציוץ Startup Camel Startup Camel podcast reveals the inside stories behind today’s emerging Israeli startups.Every week we release an insightful interview with the founder of a rising Israeli startup. You’ll hear each founder’s personal story about their rises and falls, how they team up with their co-founders, where did the funding came from, and also many useful tips for those of us who are taking this journey right now.So join us every Sunday for a new interview full of inspiration, innovation and fun! Tags:
PicBadges Frequently Asked Questions (FAQ)
What is PicBadges's latest funding round?
PicBadges's latest funding round is Pre-Seed.
Who are the investors of PicBadges?
Investors of PicBadges include Wadi Ventures.
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