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About Spirable

Spirable is a video automation platform that allows brands and agencies to create, scale and optimize relevant and personalized video content across social, CRM, messenger and display channels. Its self-serve technology connects hundreds of unique data integrations with on-brand templates to create thousands of tailored videos that drive action from awareness to conversion and loyalty.On August 17th, 2021, Spirable was acquired by Genius Sports Group. The terms of the transaction were not disclosed.

Spirable Headquarter Location

6-8 Cole St

London, England, SE1 4YH,

United Kingdom

Latest Spirable News


Aug 27, 2021

The deal will combine Genius Sports’ sports data and network with Spirable’s video platform. Genius Sports works as a data, technology and commercial partner to sports, betting and media organisations. Spirable allows brands, agencies and rights holders to create, automate and optimise personalised content using live and contextual data, and artificial intelligence to distribute content across social and digital media platforms, such as Facebook, Twitter, YouTube and Snapchat. Mark Locke, chief executive of Genius Sports, said: “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.” Ger O’Meara, chief executive of Spirable, said: “Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.” Macfarlanes LLP acted as lead lawyers to Genius Sports on the acquisition.

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Expert Collections containing Spirable

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Spirable is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

7,362 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


In-Store Retail Tech

1,304 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.

Spirable Web Traffic

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