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Founded Year



Series A | Alive

Total Raised


Last Raised

$19M | 1 yr ago

About PhotoRoom

PhotoRoom operates as a photo editing software platform. It replaces backgrounds with different images. It offers features including white background, blur background, magic retouch, and more. It serves industries such as beauty, furniture, jewelry, and more. The company was founded in 2019 and is based in Paris, France.

Headquarters Location

73, Boulevard de Sébastopol

Paris, 75003,


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PhotoRoom's Product Videos

ESPs containing PhotoRoom

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Media & Entertainment / Gaming & Social Tech

The generative AI — photo & video editing tools market utilizes machine learning algorithms to revolutionize the editing process. Vendors in this market offer solutions that can automatically recover missing details, remove compression, increase image resolution, correct colors and tones, and process photos up to 10 times faster than classic editing companies. These tools are particularly useful f…

PhotoRoom named as Leader among 9 other companies, including Runway, Bria, and Wayne Hills Bryant AI.

PhotoRoom's Products & Differentiators

    Remove Background

    PhotoRoom uses AI to automatically delete the background from your photo, allowing you to easily customize and edit your images.

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Research containing PhotoRoom

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PhotoRoom in 2 CB Insights research briefs, most recently on Aug 21, 2023.

Expert Collections containing PhotoRoom

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PhotoRoom is included in 2 Expert Collections, including Digital Content & Synthetic Media.


Digital Content & Synthetic Media

1,650 items


Artificial Intelligence

11,320 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

Latest PhotoRoom News

09:00 ET Photo Editing App PhotoRoom Signs 5WPR as Agency of Record

Sep 21, 2023

News provided by Share this article Share toX NEW YORK, Sept. 21, 2023 /PRNewswire/ --  5WPR , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for photo editing app, PhotoRoom. 5W will lead PhotoRoom's U.S. public relations strategy to position the brand as the leader in photo editing for commerce, empowering businesses of all sizes by making product photography easier, faster, and more accessible. Combining both B2B and B2C outreach, the agency will build awareness and platform PhotoRoom as an award-winning industry leader by sharing overarching business narratives, its unique origin story, relevant case studies, and client testimonials, as well as its impact on the design and creative industries. 5W has already kicked off the collaboration by promoting PhotoRoom's Barbie Selfie Generator, as well as the launch of its partnership with Google Cloud. "Since its launch, PhotoRoom has become the #1 AI photo-editing app in the world, downloaded more than 100 million times," said Matt Caiola , Co-CEO of 5WPR. "PhotoRoom is quickly becoming the 'go to' for big Hollywood studios as they promote new films, like the selfie generator for Warner Bros.' Barbie that uses PhotoRoom's generative AI technology, so it's no surprise that they are also recipients of a Google Play award, as well as an Apple Editor's Choice. We are thrilled to continue this momentum on their behalf through our partnership." "5W's proven track record of delivering results for their clients was imperative in our selection process," said Matthieu Rouif, CEO of PhotoRoom. "We were not only impressed with their deep relationships among top-tier reporters but also the many different verticals of media outlets they secure coverage in. Our generative AI technology has many applications, and we know 5W will ensure we reach all our target audiences." 5W's Consumer Technology division has developed trusted connections in the media, which has a range of advantages for clients that give a leg-up on the competition. These relationships have led to placements in top media across broadcast, print, and digital, and billions of impressions. About PhotoRoom PhotoRoom was founded in 2019, and over the past three years has carved out a niche in the commerce photography space. PhotoRoom first found success with its best-in-class background remover. It has now expanded its offering to include a batch photo editor, a magic retouch tool, and its latest offering, an AI tool that instantly generates backgrounds and shadows. The company is headquartered in Paris and now employs more than 40 employees and growing. The company's mission is to break down the barriers to doing business by making commerce photography easy. About 5WPR 5WPR is a full-service PR agency  in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. Founded by Ronn Torossian  20 years ago, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2023 American Business Awards® and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to Inc Magazine's Best Workplaces 2022 list. For more information and to join our team visit 5W Careers . Media Contact

PhotoRoom Frequently Asked Questions (FAQ)

  • When was PhotoRoom founded?

    PhotoRoom was founded in 2019.

  • Where is PhotoRoom's headquarters?

    PhotoRoom's headquarters is located at 73, Boulevard de Sébastopol, Paris.

  • What is PhotoRoom's latest funding round?

    PhotoRoom's latest funding round is Series A.

  • How much did PhotoRoom raise?

    PhotoRoom raised a total of $20.33M.

  • Who are the investors of PhotoRoom?

    Investors of PhotoRoom include Balderton Capital, FJ Labs, Adjacent, John Bonten, Yann LeCun and 9 more.

  • Who are PhotoRoom's competitors?

    Competitors of PhotoRoom include Runway, Bria, Terra, MWM, Lightricks and 10 more.

  • What products does PhotoRoom offer?

    PhotoRoom's products include Remove Background and 3 more.

  • Who are PhotoRoom's customers?

    Customers of PhotoRoom include Wolt, Warner Bros, Selency and Campsider.

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  • Stalk the smart money
  • Identify tomorrow's challengers
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