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Founded Year



Acquired | Acquired

Total Raised


About Phlur

PHLUR is a digital-first fragrance company that provides transparency into its ingredients and processes, using an intentional balance of materials derived from botany and from the lab to create scents that are safer for the skin and the planet. PHLUR offers customers fragrances, body care, candles, and a line of natural deodorants under the brand Explore Naturals. On February 24th, 2021, Phlur was acquired by The Center. The terms of the transaction were not disclosed.

Headquarters Location

2400 E. Cesar Chavez Suite 320

Austin, Texas, 78702,

United States


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Research containing Phlur

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Phlur in 3 CB Insights research briefs, most recently on Jun 23, 2021.

Expert Collections containing Phlur

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Phlur is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



10,315 items


Beauty & Personal Care

2,166 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Phlur News

The sudden dawn of the deinfluencer: can online superstars stop us shopping?

Feb 24, 2023

I am watching folks I’ve by no means met cry on the scent of a fragrance I’ve by no means smelled. However I would like it, and I’m not alone. When influencers started posting movies of themselves reacting with tears and evocative descriptions of a scent referred to as Lacking Particular person by Phlur, likening […] The post The sudden dawn of the deinfluencer: can online superstars stop us shopping? appeared first on Pehal News.

Phlur Frequently Asked Questions (FAQ)

  • When was Phlur founded?

    Phlur was founded in 2015.

  • Where is Phlur's headquarters?

    Phlur's headquarters is located at 2400 E. Cesar Chavez, Austin.

  • What is Phlur's latest funding round?

    Phlur's latest funding round is Acquired.

  • How much did Phlur raise?

    Phlur raised a total of $14.88M.

  • Who are the investors of Phlur?

    Investors of Phlur include The Center, Paycheck Protection Program, Next Coast Ventures, Symrise, Belcorp Ventures and 4 more.

  • Who are Phlur's competitors?

    Competitors of Phlur include Hawthorne and 1 more.

Compare Phlur to Competitors

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Waft creates luxury customized fragrance that's powered by technology and perfumers. The company's goal is to empower individuality through the beauty of scent technology.

Big Ben co., Ltd.

Developer of cleaning products. The company is engaged in the production and sale of bio deodorant products and detergents. The company is based in Narashino, Chiba.


Corpus sells vegan and environmentally-friendly deodorant. It provides its products through its e-commerce website.

Les Petits Prodiges

Les Petits Prodiges is a natural cosmetics brand of multi-purpose balms and deodorants made in France.


routine. creates natural deodorant and other natural, effective, and socially responsible products.

PiperWai Logo

PiperWai Natural Deodorant has invented an effective cream deodorant made with activated charcoal. The natural ingredients including cocoa butter, shea butter, and baking soda in PiperWai help neutralize odor and absorb moisture without irritating sensitive skin.

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