Jet Fighter with a Steering Wheel: Inside the Augmented Reality Car HUD
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Create an account to access more content and features on IEEE Spectrum, including the ability to save articles to read later, download Spectrum Collections, and participate in conversations with readers and editors. For more exclusive content and features, consider Joining IEEE . Mercedes-Benz
The 2022 Mercedes-Benz EQS glides through Brooklyn, the first all-electric sedan from the company that essentially invented the automobile in 1885-1886. But this is definitely the 21st century: Blue directional arrows seem to paint the pavement ahead via an augmented reality (AR) navigation system and color head-up display. Digital street signs and other graphics are superimposed over a camera view on the EQS’ much-hyped “Hyperscreen”—a 142 cm (56-inch), dash-spanning wonder that includes a 45 cm (17.7-inch) OLED center display. But here’s my favorite bit: As I approach my destination, AR street numbers appear and then fade in front of buildings as I pass, like flipping through a virtual Rolodex; there’s no more craning your neck and getting distracted while trying to locate a home or business. Finally, a graphical map pin floats over the real-time scene to mark the journey’s end. It’s cool stuff, albeit for folks who can afford a showboating Mercedes flagship that starts above $103,000, and topped $135,000 in my EQS 580 test car. But CES 2022 in Las Vegas saw Panasonic unveil a more-affordable HUD that it says should reach a production car by 2024. Head-up displays have become a familiar automotive feature, with a speedometer, speed limit, engine rpms or other information that hovers in the driver’s view, helping keep eyes on the road. Luxury cars from Mercedes, BMW, Genesis and others have recently broadened HUD horizons with larger, crisper, more data-rich displays. Mercedes Benz augmented reality navigation
Panasonic, powered by Qualcomm processing and AI navigation software from Phiar Technologies, hopes to push into the mainstream with its AR HUD 2.0. Its advances include an integrated eye-tracking camera to accurately match AR images to a driver’s line-of-sight. Phiar’s AI software lets it overlay crisply rendered navigation icons, and spot or highlight objects including vehicles, pedestrians, cyclists, barriers and lane markers. The IR camera can monitor potential driver distraction, drowsiness or impairment, with no need for a standalone camera as with GM’s semi-autonomous Super Cruise system. Panasonic's AR HUD system includes eye-tracking to match AR images to the driver's line-of-sight. Panasonic
Andrew Poliak, CTO of Panasonic Automotive Systems Company of America, said the eye tracker spots a driver’s height and head movement to adjust images in the HUD’s “eyebox.”
“We can improve fidelity in the driver’s field of view by knowing precisely where the driver is looking, then matching and focusing AR images to the real world much more precisely,” Poliak said. For a demo on the Las Vegas strip, using a Lincoln Aviator as test mule, Panasonic used its SkipGen infotainment system and a Qualcomm Snapdragon SA8155 processor. But AR HUD 2.0 could work with a range of in-car infotainment systems. That includes a new Snapdragon-powered generation of Android Automotive —an open-source infotainment ecosystem, distinct from the Android Auto phone-mirroring app. The first-gen, Intel-based system made an impressive debut in the Polestar 2 , from Volvo’s electric brand. The uprated Android Automotive will run in 2022’s Lidar-equipped Polestar 3 SUV , an electric Volvo SUV, and potentially millions of cars from General Motors, Stellantis, and the Renault-Nissan-Mitsubishi alliance. Gary Karshenboym helped develop Android Automotive for Volvo and Polestar as Google’s head of hardware platforms. Now, he’s chief executive of Phiar , a software company in Redwood, Calif. Karshenboym said AI-powered AR navigation can greatly reduce a driver’s cognitive load, especially as modern cars put ever-more information at their eyes and fingertips. Current embedded navigation screens force drivers to look away from the road, and translate 2D maps as they hurtle along. “It’s still too much like using a paper map, and you have to localize that information with your brain,” Karshenboym says. In contrast, following arrows and stripes displayed on the road itself—a digital Yellow Brick Road, if you will—reduces fatigue and the notorious stress of map reading. It’s something that many direction-dueling couples might give thanks for. “You feel calmer,” he says. “You’re just looking forward, and you drive.”
Street testing Phiar's AI navigation engine
The system classifies objects on a pixel-by-pixel basis at up to 120 frames per second. Potential hazards, like an upcoming crosswalk or a pedestrian about to dash across the road, can be highlighted by AR animations. Phiar’s synthetic model trained its AI for snowstorms, poor lighting and other conditions, teaching it to fill in the blanks and create a reliable picture of its environment. And the system doesn’t require granular maps, monster computing power or pricey sensors such as radar or Lidar. Its AR tech runs off a single front-facing, roughly 720p camera, powered by a car’s onboard infotainment system and CPU. “There’s no additional hardware necessary,” he says. The company is also making its AR markers appear more convincing by “occluding” them with elements from the real world. In Mercedes’ system, for example, directional arrows can run atop cars, pedestrians, trees or other objects, slightly spoiling the illusion. In Phair’s system, those objects can block off portions of a “magic carpet” guidance stripe, as though it was physically painted on the pavement. “It brings an incredible sense of depth and realism to AR navigation,” Karshenboym says. Once visual data is captured, it can be processed and sent anywhere an automaker chooses, whether a center display, a HUD, or passenger entertainment screens. Those passenger screens could be ideal for Pokemon-style games, the Metaverse or other applications that combine real and virtual worlds. Poliak said some current HUD units hog up to 14 liters of volume in a car. A goal is to reduce that to 7 liters or less, while simplifying and cutting costs. Panasonic says its single optical sensor can effectively mimic a 3D effect, taking a flat image and angling it to offer a generous 10-to-40 meter viewing range. The system also advances an industry trend by integrating display domains—including a HUD or driver’s cluster—in a central, powerful infotainment module. “You get smaller packaging and a lower price point to get into more entry-level vehicles, but with the HUD experience OEM’s are clamoring for,” he said. Panasonic, powered by Qualcomm processing and AI navigation software from Phiar Technologies, hopes to push into the mainstream with its AR HUD 2.0. Its advances include an integrated eye-tracking camera to accurately match AR images to a driver’s line-of-sight. Phiar’s AI software lets it overlay crisply rendered navigation icons, and spot or highlight objects including vehicles, pedestrians, cyclists, barriers and lane markers. The IR camera can monitor potential driver distraction, drowsiness or impairment, with no need for a standalone camera as with GM’s semi-autonomous Super Cruise system. Panasonic's AR HUD system includes eye-tracking to match AR images to the driver's line-of-sight. Panasonic
Andrew Poliak, CTO of Panasonic Automotive Systems Company of America, said the eye tracker spots a driver’s height and head movement to adjust images in the HUD’s “eyebox.”
“We can improve fidelity in the driver’s field of view by knowing precisely where the driver is looking, then matching and focusing AR images to the real world much more precisely,” Poliak said. For a demo on the Las Vegas strip, using a Lincoln Aviator as test mule, Panasonic used its SkipGen infotainment system and a Qualcomm Snapdragon SA8155 processor. But AR HUD 2.0 could work with a range of in-car infotainment systems. That includes a new Snapdragon-powered generation of Android Automotive —an open-source infotainment ecosystem, distinct from the Android Auto phone-mirroring app. The first-gen, Intel-based system made an impressive debut in the Polestar 2 , from Volvo’s electric brand. The uprated Android Automotive will run in 2022’s Lidar-equipped Polestar 3 SUV , an electric Volvo SUV, and potentially millions of cars from General Motors, Stellantis, and the Renault-Nissan-Mitsubishi alliance. Gary Karshenboym helped develop Android Automotive for Volvo and Polestar as Google’s head of hardware platforms. Now, he’s chief executive of Phiar , a software company in Redwood, Calif. Karshenboym said AI-powered AR navigation can greatly reduce a driver’s cognitive load, especially as modern cars put ever-more information at their eyes and fingertips. Current embedded navigation screens force drivers to look away from the road, and translate 2D maps as they hurtle along. “It’s still too much like using a paper map, and you have to localize that information with your brain,” Karshenboym says. In contrast, following arrows and stripes displayed on the road itself—a digital Yellow Brick Road, if you will—reduces fatigue and the notorious stress of map reading. It’s something that many direction-dueling couples might give thanks for. “You feel calmer,” he says. “You’re just looking forward, and you drive.”
Street testing Phiar's AI navigation engine
The system classifies objects on a pixel-by-pixel basis at up to 120 frames per second. Potential hazards, like an upcoming crosswalk or a pedestrian about to dash across the road, can be highlighted by AR animations. Phiar’s synthetic model trained its AI for snowstorms, poor lighting and other conditions, teaching it to fill in the blanks and create a reliable picture of its environment. And the system doesn’t require granular maps, monster computing power or pricey sensors such as radar or Lidar. Its AR tech runs off a single front-facing, roughly 720p camera, powered by a car’s onboard infotainment system and CPU. “There’s no additional hardware necessary,” he says. The company is also making its AR markers appear more convincing by “occluding” them with elements from the real world. In Mercedes’ system, for example, directional arrows can run atop cars, pedestrians, trees or other objects, slightly spoiling the illusion. In Phair’s system, those objects can block off portions of a “magic carpet” guidance stripe, as though it was physically painted on the pavement. “It brings an incredible sense of depth and realism to AR navigation,” Karshenboym says. Once visual data is captured, it can be processed and sent anywhere an automaker chooses, whether a center display, a HUD, or passenger entertainment screens. Those passenger screens could be ideal for Pokemon-style games, the Metaverse or other applications that combine real and virtual worlds. Poliak said some current HUD units hog up to 14 liters of volume in a car. A goal is to reduce that to 7 liters or less, while simplifying and cutting costs. Panasonic says its single optical sensor can effectively mimic a 3D effect, taking a flat image and angling it to offer a generous 10-to-40 meter viewing range. The system also advances an industry trend by integrating display domains—including a HUD or driver’s cluster—in a central, powerful infotainment module. “You get smaller packaging and a lower price point to get into more entry-level vehicles, but with the HUD experience OEM’s are clamoring for,” he said.

Jet Fighter with a Steering Wheel: Inside the Augmented Reality Car HUD

"It's all about providing when a driver needs to take an action." - Gene Karshenboym, CEO of Phiar Technologies

CES 2022: Phiar, Qualcomm bringing computer vision to inside the car

In Augmented Reality News  January 5, 2021 – Phiar Technologies, provider of AI-powered augmented reality (AR) navigation solutions for driving, and Qualcomm Technologies, Inc., a global provider of semiconductors and XR technology, have recently ...
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Phiar Technologies working with Qualcomm to transform automotive cockpits with Spatial AI-powered AR HUD navigation

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Phiar will bring its powerful computer vision-based spatial artificial intelligence (AI) technologies to Snapdragon® Automotive Cockpit Platforms to support intelligent AR heads-up display (HUD) navigation and situational awareness for next-generation automotive in-vehicle infotainment (IVI) environments. (Photo: Business Wire)
Phiar will bring its powerful computer vision-based spatial artificial intelligence (AI) technologies to Snapdragon® Automotive Cockpit Platforms to support intelligent AR heads-up display (HUD) navigation and situational awareness for next-generation automotive in-vehicle infotainment (IVI) environments. (Photo: Business Wire)
January 04, 2022 02:15 PM Eastern Standard Time
REDWOOD CITY, Calif.--( BUSINESS WIRE )--Phiar Technologies, a leading platform for AI-powered Augmented Reality (AR) navigation for driving, and Qualcomm Technologies, Inc., an industry leader in connected car and digital cockpit experiences, today announced the companies’ work to transfigure how people navigate, interact, and experience the world through vehicles. Through the companies’ working relationship, Phiar will bring its powerful computer vision-based spatial artificial intelligence (AI) technologies to Snapdragon® Automotive Cockpit Platforms to support intelligent AR heads-up display (HUD) navigation and situational awareness for next-generation automotive in-vehicle infotainment (IVI) environments. Today, drivers are facing cognitive overload from having to interpret a multitude of information and notifications from the cockpit, while still trying to interpret directions on a 2D map, resulting in a non-optimal driving experience. Aiming to address this, Phiar is working with Qualcomm Technologies to transform navigation experiences by bringing seamless AI-powered road perception and AR navigation to video and HUD-based automotive IVI environments. Gene Karshenboym, CEO of Phiar Technologies, said: “At Phiar, we're dedicated to delivering drivers an AR navigation experience either on HUD or video screen that is unparalleled because they see intelligent navigation guidance in real-time for more intuitive driving, without the need to look at a map. Working with Qualcomm Technologies and the Snapdragon Automotive Cockpit Platforms has empowered us to continually innovate on our existing high standards in AR navigation design, and to deliver the first-rate infotainment services and digital cockpit solutions demanded by modern consumers.”
Bill Pinnell, Vice President, Product Management, Automotive, Qualcomm Technologies, Inc., said: “There is a growing expectation among consumers and automakers for sophisticated and truly connected digital cockpit solutions. Qualcomm Technologies is delighted that our next generation Snapdragon Automotive Cockpit Platform is helping bring the future of driving navigation to consumers through Phiar's innovative platform.”
To learn more about Phiar solutions and partners, visit www.phiar.net . About Phiar Technologies
Founded in 2017, Phiar Technologies is an ultra-lightweight computer vision AI company and emerging leader in augmented reality driving navigation technology for the automotive industry. Phiar combines its patented innovations in deep learning AI and AR into a new form of driving navigation platform to enhance safety, facilitate more intuitive wayfinding and connect drivers with their surrounding environments. Phiar is based in Redwood City, California, with investor backing from State Farm Ventures, Norwest Venture Partners, The Venture Reality Fund, GFR Fund, Cambridge Mobile Telematics, Telenav, Anorak Ventures, Mayfield Fund, Zeno Ventures, Cross Culture Ventures, Y Combinator, Innolinks Ventures and Half Court Ventures. For more information, visit www.phiar.net . Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Contacts

Phiar Technologies Works with Qualcomm to Transform Automotive Cockpits with Spatial AI-powered AR HUD Navigation to Reduce Driver Cognitive Load

AlleyWatch
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 10/2/21 featuring funding details for Gem, Sureify, Burro, and twenty-seven other rounds that you need to know about. acceldata
$35.0M - Series B
San Jose-based Acceldata helps data-driven enterprises achieve excellence, innovation agility, and returns on data investment. Founded by Ashwin Rajeeva, Gaurav Nagar, Raghu Mitra Kandikonda, and Rohit Choudhary in 2018, acceldata has now raised a total of $45.6M in total equity funding and is backed by Emergent Ventures, Insight Partners, Lightspeed India Partners, March Capital, and Sorenson Ventures. Akkio
$3.0M - Seed
Cambridge-based Akkio is a simple, visual, easy-to-use platform that enables anyone to build and deploy AI in minutes. Founded by Abe Parangi, Craig Wisneski, Ekin Keserer, and Jon Reilly in 2019, Akkio has now raised a total of $3.0M in total equity funding and is backed by Bain Capital Ventures. New York-based AlphaSense is a market intelligence platform that uses artificial intelligence allowing professionals to make critical decisions. Founded by Jack Kokko and Raj Neervannan in 2011, AlphaSense has now raised a total of $265.0M in total equity funding and is backed by AllianceBernstein, Bank of America, Barclays, Citi, Cowen Group, Goldman Sachs Asset Management, Morgan Stanley, Viking Global Investors, and Wells Fargo Strategic Capital. AlleyWatch broke the news in an exclusive with Kokko covering this round and much more - AlphaSense Raises $180M for its Market Intelligence and Search Platform for Businesses to Be in the Know
Andela
$200.0M - Series E
New York-based Andela is a global talent network that connects companies with engineering talent in emerging markets. Founded by Brice Steven Nkengsa, Christina Sass, Ian Carnevale, Iyinoluwa Aboyeji, Jeremy Johnson, and Nadayar Enegesi in 2014, Andela has now raised a total of $381.0M in total equity funding and is backed by Chan Zuckerberg Initiative, Generation Investment Management, SoftBank Vision Fund, Spark Capital, and Whale Rock Capital Management. Arize AI
$19.0M - Series A
Berkeley-based Arize AI offers a platform that explains and troubleshoots production AI. Founded by Aparna Dhinakaran and Jason Lopatecki in 2019, Arize AI has now raised a total of $23.0M in total equity funding and is backed by Battery Ventures, Foundation Capital, Swift Ventures, The House Fund, and Trinity Ventures. Please join Austrade on October 28th to see some of the hottest Fintech startups coming out out of Australia
$50.0M - Series C
Santa Clara-based Astera Labs is a semiconductor company that provides connectivity solutions for intelligent systems. Founded by Casey Morrison, Gajendra Akkasalamakki, and Jitendra Mohan in 2017, Astera Labs has now raised a total of $56.4M in total equity funding and is backed by Atreides Management, LP, Avigdor Willenz, Fidelity, GlobalLink1 Capital, Intel Capital, Sutter Hill Ventures, Valor Equity Partners, and VentureTech Alliance. Burro
$10.9M - Series A
Philadelphia-based Burro is a developer of an autonomous farming platform for use on farms and in other tough outdoor environments. Founded by Charles Andersen, Deniz Ilhan, Terry Scott, and Vibhor Sood in 2017, Burro has now raised a total of $12.7M in total equity funding and is backed by ADM Capital, F-Prime Capital, ff Venture Capital, Radicle Growth, S2G Ventures, and Toyota Ventures. Built Technologies
$125.0M - Series D
Nashville-based Built Technologies is an enterprise technology company that provides cloud-based construction lending software. Founded by Andrew Sohr and Chase Gilbert in 2014, Built Technologies has now raised a total of $289.1M in total equity funding and is backed by 9Yards Capital, Addition, Brookfield Technology Partners, Fifth Wall, HighSage Ventures, Index Ventures, Nine Four Ventures, TCV, and XYZ Venture Capital. Civis Analytics
$30.7M - Series B
Chicago-based Civis Analytics is a software company that helps public and private sector organizations make data-driven decisions. Founded by Caroline Grey and Dan Wagner in 2013, Civis Analytics has now raised a total of $52.7M in total equity funding and is backed by Alumni Ventures Group, Drive Capital, Eric Schmidt, Silicon Valley Bank, and Verizon Ventures. DroneSeed
$36.0M - Series A
Seattle-based DroneSeed is paid per acre to plant tree seed vessels after a wildfire -- using heavy-lift Drone Swarms Founded by Grant Canary and Ryan Mykita in 2015, DroneSeed has now raised a total of $40.8M in total equity funding and is backed by 10X Capital, DBL Partners, Seven Seven Six, and Social Capital. Featured Offer: Upgrade Your IT, Bag a Free YETI
It's time to electrify your IT. With Electric, you get lightning-fast IT support, proactive security standardization, and streamlined employee onboarding & offboarding - all while achieving a 105% ROI. And just for taking a qualified meeting with us, we'll gift you a YETI Hopper Flip 8 Soft Cooler. That's right - if you are an IT-decision maker at a US-based company with 15 - 500 employees, you'll snag a free YETI cooler for taking an intro call. Book your meeting today! $80.0M - Series B
San Diego-based Expansion Therapeutics is a biotechnology company focused on developing transformative oral medicines for severe RNA-mediated diseases. Founded by Kevin Forrest and Matthew D. Disney in 2016, Expansion Therapeutics has now raised a total of $135.3M in total equity funding and is backed by 5AM Ventures, Cormorant Asset Management, Kleiner Perkins, Logos Capital, Novartis Venture Fund, RA Capital Management, Sanofi Ventures, Surveyor Capital, and Westlake Village BioPartners. Gem
$100.0M - Series C
San Francisco-based Gem is a recruiting platform that integrates with third-party applications such as LinkedIn, Gmail, etc. Founded by Nick Bushak and Steven Bartel in 2017, Gem has now raised a total of $148.0M in total equity funding and is backed by Accel, Greylock, ICONIQ Growth, Meritech Capital Partners, and Sapphire. MaestroQA
$25.0M - Series A
New York-based MaestroQA is a software company that offers quality assurance and coaching software for customer care teams. Founded by Harrison Hunter and Vasu Prathipati in 2013, MaestroQA has now raised a total of $31.5M in total equity funding and is backed by Base10 Partners, Itai Tsiddon, SaaStr Fund, Talkdesk Ventures, and Tokyo Black. New York-based Materialize is a streaming SQL database company that simplifies the application development for developers. Founded by Arjun Narayan and Frank McSherry in 2019, Materialize has now raised a total of $100.5M in total equity funding and is backed by Kleiner Perkins, Lightspeed Venture Partners, and Redpoint. AlleyWatch broke the news in an exclusive with Narayan covering the round and much more - Materialize Raises $60M to Make Streaming Data Accessible to Businesses Just Using SQL
Make an impact on your bottom line and drive leads! The AlleyWatch audience is driving progress and innovation on a global scale. There are a number of options to reach this audience of the world's most innovative organizations and startups at scale including strategic brand placement, lead generation, and thought leadership in front of an audience that comprises the vast majority of key decision-makers in the NYC business community and beyond. Learn more about advertising to NYC Tech, at scale
New Age Meats
$25.0M - Series A
Berkeley-based New Age Meats is a biotechnology company that develops healthy cultivated meat grown from animal cells instead of animal slaughter. Founded by Brian Spears in 2018, New Age Meats has now raised a total of $32.0M in total equity funding and is backed by ff Venture Capital, Hanwha Solutions, IndieBio, Siddhi Capital, and TechU Ventures. Perfect Day
$350.0M - Series D
Berkeley-based Perfect Day produces dairy proteins that are nutritionally identical to proteins from cowâs milk. Founded by Perumal Gandhi and Ryan Pandya in 2014, Perfect Day has now raised a total of $711.5M in total equity funding and is backed by Canada Pension Plan Investment Board, Horizons Ventures, Robert Iger, SK Holdings, and Temasek Holdings. Phiar Technologies
$12.0M - Series A
Redwood City-based Phiar's Ultra-lightweight Spatial AI Engine enables vehicles to perceive its surroundings, and powers our first use case in AR Navigation. Founded by Chen-Ping Yu, James Briscoe, and Xinyu Li in 2017, Phiar Technologies has now raised a total of $15.3M in total equity funding and is backed by Cambridge Mobile Telematics, GFR Fund, Norwest Venture Partners, State Farm Ventures, Telenav, and The Venture Reality Fund. Sisu
$62.0M - Series C
San Francisco-based Sisu is a decision intelligence engine that delivers insights and monitors metrics for businesses to make the right business decisions. Founded by Peter Bailis in 2018, Sisu has now raised a total of $128.7M in total equity funding and is backed by Andreessen Horowitz, Geodesic Capital, Green Bay Ventures, and New Enterprise Associates (NEA). Snyk
$75.0M - Series F
Boston-based Snyk is a cloud native application security provider that enables millions of developers to build software securely. Founded by Assaf Hefetz, Danny Grander, Guy Podjarny, and Jacob Tarango in 2015, Snyk has now raised a total of $1.2B in total equity funding and is backed by Atlassian Ventures and Salesforce Ventures. Coalition
$205.0M - Series E
San Francisco-based Coalition operates as a cyber insurance and security company that helps businesses manage and mitigate cyber risks. Founded by John Hering and Joshua Motta in 2017, Coalition has now raised a total of $505.0M in total equity funding and is backed by Durable Capital Partners, T. Rowe Price, and Whale Rock Capital Management. Stellar Health
$60.0M - Series B
New York-based Stellar Health empowers providers and practice staff to deliver high-quality care through real-time notifications and meaningful incentives. Founded by Ari Brenner, Ben Kraus, Michael Meng, and Octavian Costache in 2018, Stellar Health has now raised a total of $75.1M in total equity funding and is backed by General Atlantic, Geoff Price, Mike Pykosz, Point72 Ventures, and Primary Venture Partners. Sureify
$15.0M - Series C
San Jose-based Sureify is an industry leading SaaS platform for Life and Annuity companies. Founded by David Belgum, Dustin Yoder, Greg Yoder, Jacob Ruiz, Mark Radanovich, Philip Blatt, Ryan Swanson, Sulu Velugu, and Vijay Kumar Thoduponoori in 2012, Sureify has now raised a total of $24.8M in total equity funding and is backed by Aspen Capital Group. Syndio Solutions
$50.0M - Series C
Seattle-based Syndio Solutions is an HR Analytics company that focuses on promoting fairness in the workplace. Founded by Zev Eigen in 2012, Syndio Solutions has now raised a total of $82.7M in total equity funding and is backed by Bessemer Venture Partners, Emerson Collective, and Voyager Capital. Fiveable
$10.0M - Series A
Milwaukee-based Fiveable is a social network for education where students learn together through content, community, and courses. Founded by Amanda DoAmaral and TÃ¡n Ho in 2018, Fiveable has now raised a total of $14.9M in total equity funding and is backed by Owl Ventures, Progression Fund, and Union Square Ventures. Please join Austrade on October 28th to see some of the hottest Fintech startups coming out out of Australia
$35.0M - Series B
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$100.0M - Series D
Redwood City-based Totango is a customer success company that develops a platform to track customer engagement and referrals. Founded by Guy Nirpaz, Omer Gotlieb, and Oren Raboy in 2010, Totango has now raised a total of $146.6M in total equity funding and is backed by Benhamou Global Ventures, Canvas Ventures, Great Hill Partners, and Pitango Venture Capital. Roll
$10.0M - Series A
New York-based Roll is building blockchain infrastructure for social money on Ethereum. Founded by Bradley Miles and Sid Kalla in 2017, Roll has now raised a total of $10.1M in total equity funding and is backed by Alchemy, Animoca Brands, Audacity Fund Reno, Balaji Srinivasan, blue 9 capital, Galaxy Interactive, Gary Vaynerchuk, Greg Isenberg, Huobi, Hustle Fund, Hyung Kim, IOSG Ventures, James Beshara, Jeffrey Zirlin, LongHash Ventures, Max Bernstein, Michael Karnjanaprakorn, Mischief Fund, Redbeard Ventures, Ruttenberg Gordon Investments, Ryan Selkis, Trevor McFedries, Weekend Fund, and Wei Zhou. Tundra
$26.0M - Series B
San Francisco-based Tundra is the modern wholesale marketplace with the largest selection of wholesale products in the US Founded by Arnold Engel and Katie Engel in 2017, Tundra has now raised a total of $38.0M in total equity funding and is backed by Background Capital, Emergence, Initialized Capital, Peterson Ventures, and Redpoint. New York-based Alloy is a developer of an identity verification platform used to detect fraud and make identity management effective and simple for banks. Founded by Charles Hearn, Laura Spiekerman, and Tommy Nicholas in 2015, Alloy has now raised a total of $155.8M in total equity funding and is backed by Avid Ventures, Bessemer Venture Partners, Canapi Ventures, Felicis Ventures, and Lightspeed Venture Partners. AlleyWatch broke the news in an exclusive with Spiekerman covering the round and much more - Alloy Raises $100M For its Identity Verification and Transaction Monitoring Platform for the Financial Services Industry>
Yellow Card
$15.0M - Series A
Atlanta-based Yellow Card is the easiest and most convenient way to buy and sell Bitcoin and other cryptocurrenciesâno bank account required. Founded by Chris Maurice and Justin Poiroux in 2016, Yellow Card has now raised a total of $16.5M in total equity funding and is backed by Blockchain.com Ventures, BlockFi, Castle Island Ventures, Coinbase Ventures, Fabric Ventures, GreenHouse Capital, MoonPay, Polychain, Raba, Square, Third Prime, and Valar Ventures. Featured Offer: Upgrade Your IT, Bag a Free YETI
It's time to electrify your IT. With Electric, you get lightning-fast IT support, proactive security standardization, and streamlined employee onboarding & offboarding - all while achieving a 105% ROI. And just for taking a qualified meeting with us, we'll gift you a YETI Hopper Flip 8 Soft Cooler. That's right - if you are an IT-decision maker at a US-based company with 15 - 500 employees, you'll snag a free YETI cooler for taking an intro call. Book your meeting today!

The Weekly Notable Startup Funding Report: 10/4/21

Panasonic is a global developer of technology. It provides consumer electronics, housing, automotive, enterprise solutions, and industrial devices.

Panasonic

Panasonic , a division of Panasonic , and a Tier 1 global automotive supplier , has recently announced a collaboration with Phiar , developers of edge spatial-AI technology and augmented reality navigation platform , to expand driver safety and navigation support in its automotive solutions .

Panasonic partners Phiar to bring AI-driven navigation to its automotive solutions

Cambridge Select

FIS Global Execution Services

Analyzing State Farm’s growth strategy: How the insurer is betting on technology to continue dominating home & auto insurance

This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications. 

AR/VR

Startups building a next-generation mobility ecosystem, using technology to improve connectivity, safety, convenience, and efficiency in vehicles.Includes technologies such as ADAS and autonomous driving, connected vehicles, fleet telematics, V2V/V2X, and vehicle cybersecurity. 

Auto Tech

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Artificial Intelligence

AI 100

Seed VC

Series A

Phiar is an ultra-lightweight artificial intelligence (AI) company. It offers an augmented reality (AR) navigation platform that provides ground plane estimation, depth perception, lane segmentation, semantic segmentation, object detection, and tracking. It serves the automotive industry. The company was founded in 2017 and is based in Redwood City, California.

Name	Work History	Title	Status
James Briscoe	Cambridge Select, and FIS Global Execution Services	Founder	Current
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Name	James Briscoe	Subscribe to see more	Subscribe to see more	Subscribe to see more
Work History	Cambridge Select, and FIS Global Execution Services	Subscribe to see more	Subscribe to see more	Subscribe to see more
Title	Founder	Subscribe to see more	Subscribe to see more	Subscribe to see more
Status	Current	Subscribe to see more	Subscribe to see more	Subscribe to see more

Wells Fargo Success Story

Professional Services

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Phiar

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Phiar Management Team

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