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Founded Year



Series C - II | Alive

Total Raised




About PetLove

PetLove provides an e-commerce subscription platform for pet products. It offers products for dogs, cats, fish, reptiles, rodents, and more which include food, supplements, accessories, toys, and more. PetLove was formerly known as PetSuperMarket. PetLove was founded in 1999 and is based in Sao Paulo, Brazil.

Headquarters Location

Av. das Nacoes Unidas 12901 36th floor

Sao Paulo, 04578-910,




Research containing PetLove

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PetLove in 2 CB Insights research briefs, most recently on Sep 9, 2021.

Expert Collections containing PetLove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PetLove is included in 2 Expert Collections, including E-Commerce.



10,697 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Pet Technologies

1,377 items

This collection includes startups that make pet food, treats, and accessories, pet-focused retailers, and pet services like dog walking marketplaces and vet clinics.

Latest PetLove News

Petlove Raises US$150 MM Series D  – IGNIA

Apr 19, 2023

Petlove has announced the closing of their Series D for US$150 MM (See TechCrunch article  here ), a round led by Riverwood Capital, with participation from SoftBank, L Catterton, Monashees, and IGNIA though an SPV. IGNIA is immensely proud to be part of Petlove’s recent journey. Petlove has had an incredible trajectory in the past years, looking to form the largest pet-care ecosystem in Latin America, a vision that IGNIA stands behind and will continue to support. IGNIA initially invested in Petlove in late 2020 though the Company’s acquisition of DogHero. Founded in 1999, Petlove has become the leading pet-related e-commerce platform in Brazil, the fourth largest pet market globally. The Company has continued to expand their service offerings, having recently acquired DogHero, Vetus and VetSmart. Congratulations to the entire Petlove team on this outstanding round. IGNIA is excited to see what the future holds for Petlove.

PetLove Frequently Asked Questions (FAQ)

  • When was PetLove founded?

    PetLove was founded in 1999.

  • Where is PetLove's headquarters?

    PetLove's headquarters is located at Av. das Nacoes Unidas 12901 , Sao Paulo.

  • What is PetLove's latest funding round?

    PetLove's latest funding round is Series C - II.

  • How much did PetLove raise?

    PetLove raised a total of $237.52M.

  • Who are the investors of PetLove?

    Investors of PetLove include Globo Ventures, Monashees+, Tarpon Investimentos, L Catterton, Porto Seguro and 8 more.

  • Who are PetLove's competitors?

    Competitors of PetLove include Supertails, PetSmart, Pet Friendly,, Laika and 7 more.


Compare PetLove to Competitors

Vegpet Logo

VegPet operates as an online pet shop. It cares about the quality of life of pets and the sustainability of the planet. It offers services offer vegetarian food products, pet accessories, toys, and hygiene products. It was founded in 2013 and is based in Sao Paulo, Brazil.


Laika operates as an omnichannel store for pet goods and services. It connects with users through its online and retail stores and provides products and services for dogs and cats. It offers pet walkers, virtual dog trainers, cat care homes, and more. It was founded in 2017 and is based in Bogota, Colombia.

Only Natural Pet Store Logo
Only Natural Pet Store

Only Natural Pet Store is a company focused on providing natural pet supplies in the pet care industry. The company offers a range of products including natural food for dogs and cats, health and wellness supplements, flea and tick prevention products, and pet supplies such as toys, beds, and grooming items. The company primarily serves the pet care industry. It is based in Boulder, Colorado.


Raizs provides access to organic products through an online sales platform. It offers vegetables, eggs and meats, drinks, dairy products, grocery products, and more. It was founded in 2015 and is based in Sao Paulo, Brazil.


Vetreska is a company that focuses on the pet product industry. The company offers a variety of pet products including toys, pet lifestyle items, and home decor for pets. These products are designed to enhance the lives of pets and their owners by providing functional and fun designs. It was founded in 2017 and is based in Shanghai, Shanghai.


Intersand is a global company focused on animal hygiene, specifically in the domain of cat care. The company's main offerings include the design and manufacture of high-quality private label cat litter, with features such as odor control, dust-free, and easy to clean. The company primarily sells to the pet care industry. It was founded in 1992 and is based in Boucherville, Canada.


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