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INTERNET | eCommerce / Other Retail

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Founded Year



Series C | Alive

Total Raised


Last Raised

$133.98M | 10 mos ago



Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Ipsy

Ipsy operates a monthly subscription service that sends users a monthly Glam Bag with deluxe samples and full-sized beauty products.

Ipsy Headquarter Location

201 Baldwin Avenue

San Mateo, California, 94401,

United States


Latest Ipsy News

IPSY Celebrates 10th Anniversary with a Live Beauty Event in NYC

Oct 7, 2021

IPSY Celebrates 10th Anniversary with a Live Beauty Event in NYC Participating brands include Halsey's about-face, Anastasia Beverly Hills, Sol de Janiero, Sunday Riley, and more. 10.07.21 IPSY, a BFA (Beauty For All) Industries brand, is celebrating its 10-year 'Glamiversary' with a live beauty event this weekend in New York City. A celebration, open to the public, will be held on Saturday, October 9 and Sunday, October 10 from 12 - 7 p.m. at the Hudson Yards Public Square and Gardens in New York City. The event will feature immersive beauty experiences, including build-your-own Glam Bag stations, brand activations and services from 20 brands. Participating brands include Halsey's about-face, Anastasia Beverly Hills, ITEM Beauty, Refreshments, Sol de Janiero, Sunday Riley, and Trésluce Beauty. IPSY Glamiversary also will include demos, panels, fireside chats, and guest appearances by Benito Skinner, Tabria Majors, Bailey Sarian, Angel Merino, Christen Dominique and more. Marcelo Camberos, BFA Industries CEO and co-founder, says, "When we started IPSY ten years ago, we had a single vision: to shift the balance of power from one to many, and democratize what was a very narrow beauty industry." Camberos, adds, "We wanted to build a brand on the tenet of community, by creating a space for authentic self-expression and continuous inspiration. Since then, we've built an incredibly diverse, passionate community of beauty lovers who continue to propel us forward in our quest to make beauty more inclusive and welcoming to all." Lani Kuramoto, SVP Marketing at IPSY, says, "IPSY has always been powered by our loyal community, and what better way to celebrate our 10th-anniversary than with the Ipsters who have fueled our impact over the last decade. Kuramoto adds, "This long-awaited, immersive event will give us a chance to reconnect with our community, to tap into the human connection that we've all missed, and to ring in the next chapter of IPSY with a live, interactive experience." IPSY's monthly Glam Bag subscription always includes a makeup bag along with sample size products. Take a trip down memory lane to see some of its memorable bag designs , like the one shown above. Related Breaking News 10.07.21 10.07.21 10.07.21 10.06.21 10.06.21 10.06.21 10.06.21 10.05.21 10.05.21 10.05.21 10.05.21 10.05.21 10.04.21 10.04.21 10.04.21

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Expert Collections containing Ipsy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ipsy is included in 6 Expert Collections, including CPG & Retail Innovation.


CPG & Retail Innovation

255 items

AI, proximity marketing, product discovery, and more for CPG brands.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



8,744 items


E-Commerce Subscription

354 items


Beauty & Personal Care

1,690 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Tech IPO Pipeline 2019

286 items

Ipsy Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Ipsy Rank

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