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Founded Year



Merger | Merged

About Personal Touch Financial Services

Personal Touch Financial Services is a financial services network.

Personal Touch Financial Services Headquarter Location

Cheshire House High Street, Knowle

Birmingham, England, B93 0LL,

United Kingdom

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Latest Personal Touch Financial Services News

Personal Touch Financial Services integrates with PRIMIS under single brand

May 8, 2019

PRIMIS and Personal Touch Financial Services (PTFS), Appointed Representative networks of parent company LSL Property Services plc, are joining forces under the single ‘PRIMIS’ brand. PTFS was acquired by LSL in January 2018 and is a distributor of mortgage and non-investment insurance products. The two networks will now come together, unifying the businesses under one, stronger network identity. PRIMIS and PTFS have already undergone significant alignment throughout 2018, including integrating sales, operational and proposition functions under a single executive team. The integration of the two networks will provide a platform for further growth. The network’s new identity was revealed at PRIMIS’ annual recognising excellence conference on 31 January to brokers, lenders and provider partners. Toni Smith, chief operating officer at PRIMIS, said: “The unification of PRIMIS and PTFS is extremely exciting and demonstrates our commitment to advisers and customers alike. “Now a year since the acquisition of PTFS, the past twelve months have been filled with record milestones and successes. We are hugely excited about our plans for the network and we are confident PRIMIS will flourish further under a single brand.”

  • When was Personal Touch Financial Services founded?

    Personal Touch Financial Services was founded in 1994.

  • Where is Personal Touch Financial Services's headquarters?

    Personal Touch Financial Services's headquarters is located at Cheshire House, Birmingham.

  • What is Personal Touch Financial Services's latest funding round?

    Personal Touch Financial Services's latest funding round is Merger.

  • Who are the investors of Personal Touch Financial Services?

    Investors of Personal Touch Financial Services include PRIMIS Mortgage Network.

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