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Founded Year



Series C | Alive

Total Raised




Last Raised

$150M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Persona

Persona develops an identity verification system. It aims to offer businesses comprehensive and automated identity verification software-as-a-service (SaaS) with global coverage to help them with age verification, fraud prevention, and account recovery. It was founded in 2018 and is based in San Francisco, California.

Headquarters Location

981 Mission Street Suite 95

San Francisco, California, 94103,

United States


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ESPs containing Persona

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Information Security

The identity verification market offers solutions to address the critical need for accurate and secure identity verification in various industries. This market focuses on providing technologies and processes to verify the identities of individuals in both online and offline interactions. Identity verification solutions employ a range of methods such as document verification, biometric authenticati…

Persona named as Challenger among 15 other companies, including Onfido, Ping Identity, and TrueLayer.

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Expert Collections containing Persona

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Persona is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,221 items



1,811 items

Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.



6,702 items

These companies protect organizations from digital threats.


Digital ID In Fintech

268 items

For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.


Digital Lending

102 items

Latest Persona News

Age of Empires, Persona, Monster Hunter and more: What’s new on Game Pass in January?

Jan 5, 2023

All the titles coming to Xbox Game Pass this month, with their Metacritic scores / Atlus X box Game Pass is one of the best-value offerings in gaming . Starting at £7.99 a month, players can access a library of hundreds of rotating games free to download to their Xbox Series or One console. If you pay for Game Pass Ultimate you get a whole bunch of EA games and PC titles too. Xbox Game Pass titles include high-profile titles, including every Microsoft Studios and Bethesda title as they become available: think Fallout, The Elder Scrolls, Doom, Gears of War, Fable and so on. So what’s coming to Game Pass in January? So far, it looks like being a quiet month but those who enjoyed Persona 5 when it arrived on the service last year are well served this month, with two classics from the series added. Xbox Game Pass highlights for January Read More Persona 4 Golden is released on January 19 / Atlus Back in October 2022, Game Pass subscribers were treated to Persona 5: Royal, an enhanced version of the PS3 and PS4 title with a whopping 95% score on Metacritic. Now those same subscribers get a chance to go deeper into the lore of the long-running RPG series, with two earlier titles from the series that combine turn-based monster battles with life in a Japanese high school. Blending tactical RPG gameplay with social simulation, these are both enhanced ports of the PS2 originals. Persona 3 first came out on PS2 in 2006 but this is the enhanced version of the PSP port. Persona 4 Golden, meanwhile, is based on a Vita port of 2008’s PS2 title. Both are coming on January 19. Monster Hunter Rise / Capcom You can probably figure out what is expected from you in Monster Hunter from the title. It is exactly as it sounds: you have to slay or capture a selection of huge monsters using your weapons, tools, environment and raw cunning. As games go, it’s as tricky as the beasts you end up slaying, and won’t be to everyone’s tastes. But this latest instalment, which was originally an exclusive to Nintendo Switch in March 2021, is a great place to start for new players, and is coming to Game Pass on its Xbox and PlayStation release date of January 20. Age of Empires II: Definitive Edition Age of Empires II: Definitive Edition is a real-time strategy game that focuses on combat / Xbox Game Studios “All hail: King of the losers!” If that soundbite (and others ) gives you nostalgia then you’ll want to get your hands on Age of Empires 2: Definitive Edition, which is coming to Xbox and Cloud Game Pass on January 31 (it has been on PC Game Pass for some time). For those unfamiliar it’s one of the all-time great real-time-strategy (RTS) games with a focus on combat. Unlike the likes of Civilization there’s no path to victory that doesn’t involve wiping your enemies off the face of the map. And it’s all the more satisfying for it. What else is coming to Xbox Game Pass in January? Below, you can see all the titles coming to Xbox Game Pass in December along with their platform and Metacritic score. Note that new releases won’t get a score until the reviews are in, while others have too few for an average to be generated. Date Game Pass vs Game Pass Ultimate: What’s the difference? There are three tiers of Game Pass available. Game Pass for console or PC is £7.99 a month and Game Pass Ultimate is £10.99. As the name and price suggests, Game Pass Ultimate is the best of the bunch, offering PC and console games. It also bundles Xbox Gold for online multiplayer access on console and cloud gaming, where certain titles can be streamed to any device with a web browser, from your phone to your laptop. Game Pass Ultimate and the PC version include access to EA Play, which provides a whole library of extra games from Electronic Arts, a studio known for everything from the FIFA and Madden sports series to Apex Legends and Mass Effect. In short, Game Pass Ultimate offers a lot more value for an extra £3 and is well worth it if you play across formats, compete online on Xbox or like your EA titles. Paying for Gold and EA Play separately would cost an additional £10.98 a month and you wouldn’t get cloud streaming. Register for free to continue reading Sign up for exclusive newsletters, comment on stories, enter competitions and attend events.

Persona Frequently Asked Questions (FAQ)

  • When was Persona founded?

    Persona was founded in 2018.

  • Where is Persona's headquarters?

    Persona's headquarters is located at 981 Mission Street, San Francisco.

  • What is Persona's latest funding round?

    Persona's latest funding round is Series C.

  • How much did Persona raise?

    Persona raised a total of $217.5M.

  • Who are the investors of Persona?

    Investors of Persona include Coatue Management, Index Ventures, Insight Partners, Founders Fund, Meritech Capital Partners and 4 more.

  • Who are Persona's competitors?

    Competitors of Persona include Berbix, Socure, Smile Identity, Dotfile, FrankieOne, Alloy, Fully-Verified, Checkr, Veriff, Cognito and 17 more.

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CB Insights puts confidence and clarity into your most strategic decisions.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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Compare Persona to Competitors

Jumio Logo

Jumio is an identification credentials authentication company that helps businesses reduce fraud, meet regulations, and increase revenue. Jumio utilizes proprietary, computer vision technology and document experts to verify credentials, including passports and driver's licenses issued by over 130 countries.

Onfido Logo

Onfido delivers an artificial intelligence (AI) based technology with facial biometrics. It allows businesses to tailor verification methods to individual user and market needs in a no-code. It serves financial services, gaming, healthcare, telecommunications. and other industries. It was formerly known as Referencebox and Verifyrecruit. The company was founded in 2012 and is based in London, United Kingdom.

Veriff Logo

Veriff develops an artificial intelligence (AI)-driven visionary verification platform. It provides AI-powered identity verification solutions for identity fraud prevention, know-your-customer compliance, and fast conversions of valuable customers. The company was founded in 2015 and is based in Tallinn, Estonia.

Trulioo Logo

Trulioo operates as a global identity and business verification company. It provides secure access to traditional and alternative data sources worldwide to instantly verify consumers and businesses online. It was founded in 2011 and is based in Vancouver, Canada.

AuthenticID Logo

AuthenticID provides automated identity proofing and fraud detection solutions leveraged by companies and industries. Using thousands of proprietary computer vision and machine learning algorithms, these solutions help companies accurately verify the identity of their users across retail, digital, and call center environments for onboarding and ongoing re-authentication events; KYC, IAM, and more.

Socure Logo

Socure provides digital verification and fraud prevention management solutions. The company offers a predictive analytics platform that helps in fraud risk analysis, compliance management, identity verification, document verification, account verification, and more. It serves financial services, the marketplace, online gaming, and other industries. It was founded in 2012 and is based in Incline Village, Nevada.

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