Persona company logo

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Founded Year



Series C | Alive

Total Raised




Last Raised

$150M | 1 yr ago

About Persona

Persona aims to offer businesses a comprehensive and automated identity verification Software-as-a-Service (SaaS) with global coverage to help them with age verification, fraud prevention, and account recovery.

Persona Headquarters Location

981 Mission Street #95

San Francisco, California, 94103,

United States


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Expert Collections containing Persona

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Persona is included in 4 Expert Collections, including Cybersecurity.



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Digital ID In Fintech

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For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.


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Latest Persona News

Persona launches Dynamic Flow

Jul 21, 2022

Persona launches Dynamic Flow Thursday 21 July 2022 13:56 CET | News Persona , a US-based provider of verified identity infrastructure, has launched ‘Dynamic Flow’, a risk response and verification engine that customises the identity verification (IDV) process in real time for each user and use case. The new release ingests live signals throughout the verification process and uses these signals to adjust each individual's experience based on their risk profile and the company’s risk tolerance. Now, all types of businesses can personalise the IDV experience to optimise the customer journey, minimise friction, and onboard as many trusted users as possible. With Dynamic Flow, businesses can collect and verify the information they need to vet riskier users while minimising the amount asked of less risky individuals. For example, if a user fails the address check when opening a new checking account, the bank can ask them to submit a proof of address. If the user passes the address check, they can simply move on to the next step. Similarly, marketplaces can surface different verification flows based on the user’s age or IP address. Dynamic Flow is an expansion of Persona’s suite of identity tools that helps businesses with everything from case management and KYB to the orchestration of the entire identity process both inside and outside of Persona. The new addition allows for more customidation, enabling businesses to build tailored solutions that balance conversion, risk, and operational burden on their teams. Free Headlines in your E-mail Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Persona Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Persona Rank

  • When was Persona founded?

    Persona was founded in 2018.

  • Where is Persona's headquarters?

    Persona's headquarters is located at 981 Mission Street #95, San Francisco.

  • What is Persona's latest funding round?

    Persona's latest funding round is Series C.

  • How much did Persona raise?

    Persona raised a total of $217.5M.

  • Who are the investors of Persona?

    Investors of Persona include Coatue Management, Index Ventures, Founders Fund, Meritech Capital Partners, Bond and 3 more.

  • Who are Persona's competitors?

    Competitors of Persona include Checkr, Veriff, Cognito, Passbase, Socure and 16 more.

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