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Founded Year

2012

Stage

Incubator/Accelerator - II | Alive

Total Raised

$97.5M

About Persado

Persado provides a motivational artificial intelligence (AI) platform. It offers marketing, customer experience, and motivation application programming interfaces (API). It serves healthcare, insurance, telecommunication, and other industries. It was founded in 2012 and is based in New York, New York.

Headquarters Location

11 East 26th Street Floor 11

New York, New York, 10010,

United States

888-276-0576

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Persado's Product Videos

ESPs containing Persado

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The generative AI — text content generation market offers solutions for automating and enhancing text content creation. In this context, generative AI (GAI) can be used to create articles, blog posts, social media captions, e-commerce product descriptions, and more. These solutions leverage natural language processing and machine learning algorithms to understand context, generate coherent and eng…

Persado named as Leader among 15 other companies, including Grammarly, Jasper, and Typeface.

Persado's Products & Differentiators

    Persado

    AI-generated language and decisioning

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Research containing Persado

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Persado in 2 CB Insights research briefs, most recently on May 25, 2023.

Expert Collections containing Persado

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Persado is included in 8 Expert Collections, including Market Research & Consumer Insights.

M

Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

A

Ad Tech

3,752 items

Companies offering tech-enabled marketing and advertising services.

A

Artificial Intelligence

11,320 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

D

Digital Content & Synthetic Media

2,129 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Persado Patents

Persado has filed 7 patents.

The 3 most popular patent topics include:

  • Advertising
  • Advertising techniques
  • Market segmentation
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/8/2016

11/10/2020

Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research

Grant

Application Date

12/8/2016

Grant Date

11/10/2020

Title

Related Topics

Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research

Status

Grant

Latest Persado News

Head of the Class — Back-to-School Marketing Language Trends

Sep 7, 2023

Share this: Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer comes to a close, there seem to be different back-to-school products that students want (trendy clothes or sneakers, the newest pencil case style) or need (hello, graphing calculator). Brands should not be relying on the same marketing language for every single back-to-school season. Not only do the products change each year, but the customers—students and parents—do as well, and marketing language should follow suit, whether that’s in email subject lines, text messages or even the shopping cart and checkout pages. Brands: from back-to-school season to the holiday shopping crunch, show up for your customers with language that anticipates their needs and emotional drivers this time around. Doing so will pay off with greater engagement and conversions. In my role at Persado, the impact of emotion on the customer experience is integral to pretty much everything we do. The Persado Motivation AI platform is a specialized class of generative AI technology, trained on a knowledge base of over 100 billion customer interactions annually. Retailers like Gap, Old Navy and Kate Spade use Motivation AI to personalize customer experiences by generating optimal language elements — such as emotion, descriptive language, functional language, formatting, and narratives — that resonate best with their customers and motivate action. To ensure the Motivation AI platform is delivering on-brand, relevant and high-performing results to our customers, my team and I regularly train, test and analyze the AI. In the process, we often identify trends over time—certain words or phrases performing better than others within a given season or customer segment—which tell us quite a bit about consumers. We analyzed over 250 million back-to-school messages from brands in 2022 and 2023 to determine what’s landing well with back-to-school shoppers — and which messages are receiving a failing grade. Here are some of our key takeaways: Customers want a fresh start This back-to-school season, we found the best-performing language was associated with fascination, newness or Some examples of this type of language would be “Nothing like a new fit” or “For your back to school moodboard”. We’ve all been there: the beginning of a new school year does feel like a fresh start, so it’s no surprise language that leans into that feeling performs well. Details, details With many retailers selling similar products for back to school—from supplies to outfits—it’s important to be as descriptive as possible with campaign language to set your brand apart from the competition. Being specific with your offers (“You’re getting 40% off back-to-school essentials”) performs much better than vague offer messaging (“Back-to-school fits for less”). Back-to-school shopping is stressful enough – marketing language should be stress-free Customers respond well to back-to-school language that guides them through the process, reassures them that the brand has the items they need, and confirms they can get those items quickly. This language is associated with emotions like safety and personal narratives like proactivity. Examples of reassuring language in our analysis include: “You’re covered with…” or “Perfect timing!” On the other hand, superlative language associated with urgency almost never performs well for back-to-school campaigns — likely because it’s adding to the stress of ticking off that back-to-school shopping list. An example of this would be: “Time is running out!” Learnings for marketers Back-to-school shopping can be hectic, so above all, it’s important your campaign language is reassuring, optimistic and descriptive to cut through the chaos. As the first few weeks of school tick by, retailers may be tempted to amp up the urgency (especially if they ordered too many pencil cases this year), but resist that urge: desperate, urgent language will turn customers away. Generative AI can be a valuable partner to marketing teams, from back-to-school to graduation season and back again, as a specialized version is capable of identifying and leaning into the emotions and personal narratives that resonate best with customers throughout the year. While some elements of back to school are timeless (looking at you Ticonderoga #2 pencils), your customers have changing needs season to season. Once your campaign and cart language reflects these changing needs and sentiments, you’re on track for a gold star.

Persado Frequently Asked Questions (FAQ)

  • When was Persado founded?

    Persado was founded in 2012.

  • Where is Persado's headquarters?

    Persado's headquarters is located at 11 East 26th Street, New York.

  • What is Persado's latest funding round?

    Persado's latest funding round is Incubator/Accelerator - II.

  • How much did Persado raise?

    Persado raised a total of $97.5M.

  • Who are the investors of Persado?

    Investors of Persado include Plug and Play Fintech Accelerator, Plug and Play Insurtech, Lafayette Plug and Play Accelerator, Silicon Valley Bank, Bain Capital Ventures and 10 more.

  • Who are Persado's competitors?

    Competitors of Persado include Rad Intelligence, Linguix, KeyTrends, Regie.ai, Symend, Somin, Scalenut, Conversion Maker AI, TextCortex AI, NovusWriter and 16 more.

  • What products does Persado offer?

    Persado's products include Persado.

  • Who are Persado's customers?

    Customers of Persado include RappiCard and Michaels.

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CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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