Founded Year

2012

Stage

Incubator/Accelerator - II | Alive

Total Raised

$97.5M

About Persado

Persado is a provider in marketing persuasion technology, a new category within digital marketing. Persado's platform generates persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado's software linguistically engineers the optimal language, replacing the guesswork of copywriting.

Persado Headquarter Location

11 East 26th Street Floor 11

New York, New York, 10010,

United States

646-678-3400

Persado's Product Videos

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Persado's Products & Differentiation

See Persado's products and how their products differentiate from alternatives and competitors

  • Persado

    AI-generated language and decisioning

    Differentiation

    Proprietary language database - Persado is the only company with a proprietary language database built with input from customer communications. 

    Decisioning & Insights - Persado provides insight into why certain words resonated with customers 

    Language Profiles - By analyzing the type of language that resonates for each customer, Persado creates a new form of 1st party data for targeting and creating personalized messages. 

    Personalization - Persado creates personalized messages targeted to each Language Profile, resulting in messages that feel 1:1. 

    Custom Language Model - Unique for each brand, our solution takes all the client-brand’s inputs, leverages the world’s largest marketing language database, and creates a lexicon that is the basis fo… 

Expert Collections containing Persado

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Persado is included in 6 Expert Collections, including Ad Tech.

A

Ad Tech

3,678 items

A

Artificial Intelligence

9,093 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

364 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

D

Digital Content & Synthetic Media

323 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

L

Loyalty & Rewards Tech

162 items

Persado Patents

Persado has filed 7 patents.

The 3 most popular patent topics include:

  • Marketing techniques
  • Promotion and marketing communications
  • Advertising
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/8/2016

11/10/2020

Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research

Grant

Application Date

12/8/2016

Grant Date

11/10/2020

Title

Related Topics

Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research

Status

Grant

Latest Persado News

Persado Unveils New Insights That Allows Brands to Understand Exactly Which Stories Individual Customers Respond To

Jul 20, 2022

Personal Narratives enable deeper consumer understanding, customer retention July 20, 2022 09:00 AM Eastern Daylight Time NEW YORK--( BUSINESS WIRE )--Persado, the Motivation AI platform that generates the language to inspire every individual to engage and act, today announced the release of Personal Narratives, the ability to deliver stories and images that work best for a specific segment of customers. Combined with data on the most effective emotions, Personal Narratives is a cornerstone of Persado’s personalized messaging capability. It not only enables Persado’s AI to generate higher-quality content, but also provides a new level of insight – distinct from emotions and formatting – that can help Persado users motivate the customers they most want to engage. And engaged customers generate more business. “Simple brand stories can create powerful and lasting connections with customers, and with this new feature enhancement, Persado’s AI can generate rich and authentic personalized language and tell brands what individually motivates their consumers in a way that no other human or technology platform can,” said Assaf Baciu, co-founder and Chief Operating Officer at Persado. Leveraging data and delivering personalized content is a critical component of brand success in the current marketing environment. Today’s consumers are empowered and expect that the brands they choose to interact with will take the time to understand their preferences. In fact, recent data shows that 66% of consumers expect companies to understand their unique needs and expectations, and 52% expect all offers to be personalized. Personal Narratives uses Persado’s Motivation AI platform to generate stories that engage customers and can be applied to campaigns or calendar moments. Using Personal Narratives, which includes 35 unique narrative types such as “authentic experience” and “peace of mind,” brands can more deeply personalize language across audiences for the same product, delivering content that fuels engagement, brand loyalty, and retention. As an example, a luxury fashion brand utilizing Personal Narratives to develop personalized content for its customers has increased its engagement rate by almost 20% and yielded over $130 million in incremental revenue to date. “This enhancement is particularly beneficial because it allows us to further optimize the first-party data we deliver to our customers. While many language-generating AI tools stop at copy generation, Persado stands out by offering robust insights into the types of language that resonate with anonymized individual consumers and the impact it has on performance,” said Baciu. “We are giving brands a personalization pot of gold and allowing them to stay more relevant and drive profits” Personal Narratives are additive to the value Persado holistically earns its customers—driving a 41% increase in customer engagement and loyalty through further personalized content. The Persado team and its AI technology are able to leverage insights from brand campaigns and apply them to language across channels, enabling Persado to guarantee customers returns on their investments at scale. This announcement follows Persado’s recent release of unique personalized language and content capabilities, debuting an entirely new type of first-party data and the ability to generate content specifically targeted to an individual consumer. To learn more about how narratives drive engagements, visit persado.com . What is Motivation AI? Motivation AI refers to the capability of a machine to identify, leverage and make use of factors to emotionally engage individuals and activate behavior. You can learn more about Motivation AI here . About Persado Persado is the only Motivation AI platform that enables personalized communications at scale to inspire each individual to engage and act. The world’s biggest brands including J.P Morgan Chase, Ally Bank, Marks and Spencer, Dropbox, and Verizon rely on Persado to generate hyper-personalized communications. Organizations that use Persado reach a tipping point in their ability to understand the customer, generating powerful, on-brand content and communications, and drive tectonic value with the world’s most powerful machine learning optimization and personalization capabilities. Visit Persado.com to learn more. Contacts

Persado Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
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Persado Rank

  • When was Persado founded?

    Persado was founded in 2012.

  • Where is Persado's headquarters?

    Persado's headquarters is located at 11 East 26th Street, New York.

  • What is Persado's latest funding round?

    Persado's latest funding round is Incubator/Accelerator - II.

  • How much did Persado raise?

    Persado raised a total of $97.5M.

  • Who are the investors of Persado?

    Investors of Persado include Plug and Play Accelerator, Lafayette Plug and Play Accelerator, Silicon Valley Bank, Bain Capital Ventures, American Express Ventures and 7 more.

  • Who are Persado's competitors?

    Competitors of Persado include Klaviyo, Konnecto, Lily AI, MoEngage, Movable Ink, Omnichat, Phrasee, Bloomreach, Voxie, Dynamic Yield and 34 more.

  • What products does Persado offer?

    Persado's products include Persado.

  • Who are Persado's customers?

    Customers of Persado include RappiCard and Michaels.

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