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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
permutive.com

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Founded Year

2013

Stage

Series C | Alive

Total Raised

$113.96M

Last Raised

$86.54M | 1 mo ago

Mosaic Score

+100 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Permutive

Permutive is an intelligent ad-server for sponsored content. Permutive doubles CTRs by using machine learning and personalization to optimize campaigns, and target users by context and interests.

Permutive Headquarter Location

75 Whitechapel Road Unit 1.24 East London Works

London, England, E1 1DU,

United Kingdom

+44 7525 374 961

Latest Permutive News

Permutive Gained $75M, Laika Raised $35M, and More NYC Tech News

Nov 10, 2021

Photo: Shutterstock Several investments were made into NYC companies last week. Read on to see how these companies are investing and changing the local tech scene. This is the Built In NYC weekly refresh. Abound got $36.7M. The wholesale marketplace for small businesses to connect with independent retailers raised a $36.7 million Series B. The funding will go toward doubling Abound’s team in 2022. Remote positions are available but the company expects about a third of new hires to be in the NYC area. Adding new tools and innovations to the platform will also come from the funding. [Built In NYC] Laika raised $35M. The funding was led by J.P. Morgan Growth Equity Partners with participation from others like PayPal Ventures. Laika is a “compliance-as-a-service platform” that helps companies establish compliance practices to meet requirements from enterprise customers and regulators. The new funding will go toward developing automation, adding to the platform and growing its team. [PR Newswire] NEW YORK TECH QUOTE OF THE WEEK “Publishers are the foundation of the web, and the relationship they have with their users is the backbone of digital advertising. As privacy shifts the economics of the internet towards this publisher-owned web, a privacy-first infrastructure will ensure this next iteration of digital advertising is immune to privacy chaos, will scale, and thrive.” — Permutive CEO and co-founder Joe Root Permutive gained $75M. The company that helps digital advertisers and publishers control data to inform ad planning raised $75 million in fresh funding. Permutive has gained support from big media companies such as Vox, BuzzFeed and Hearst. The money will go toward expansion and increasing Permutive’s employee headcount, with several open positions in NYC. [Built In NYC] Valera Health secured $15M. The mental wellness company’s latest funding round was led by Windham Venture Partners. Valera Health provides virtual mental health services to those with high acuity conditions, such as illnesses like schizophrenia and severe depression. Personalized services are offered to those that have been “neglected historically,” including people of color and members of the LGBTQ+ community. The funding will help Valera expand as a clinical service platform. [Built In NYC] Agora gained $9M. Agora is an early-stage tech company changing how real estate firms manage their investments. The company offers automated modern workflows as compared to the Excel Spreadsheets or Google Sheets several firms currently rely on. The company’s seed funding was led by Aleph and will be used to further develop the platform. [PR Newswire] Alt brings on its first creative advisor. Sports television journalist Adam Lefkoe is joining the company to assist with future brand campaigns, experiences and social content. Lefkoe currently hosts NBA on TNT Tuesday. The alternative asset trading platform helps users invest in sports card as if they are stocks. [Alt]  NYC startup guides

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Research containing Permutive

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Permutive in 1 CB Insights research brief, most recently on Jul 9, 2020.

Expert Collections containing Permutive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Permutive is included in 2 Expert Collections, including ad tech.

a

ad tech

3,631 items

A

Artificial Intelligence

7,904 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Permutive Patents

Permutive has filed 2 patents.

The 3 most popular patent topics include:

  • Computer network security
  • Social networking services
  • Biological databases
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/22/2017

6/8/2021

Social networking services, Data management, Computer network security, Biological databases, Computer security

Grant

00/00/0000

00/00/0000

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Application Date

12/22/2017

00/00/0000

Grant Date

6/8/2021

00/00/0000

Title

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Related Topics

Social networking services, Data management, Computer network security, Biological databases, Computer security

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Status

Grant

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Permutive Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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