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Founded Year



Acquired | Alive

Total Raised






About Rakuten

Rakuten owns and operates online cashback shopping platforms. It rewards shoppers with cashback on purchases. It also provides access to various coupons, discounts, promotions, and special deals, including free shipping. It was founded in 1997 and is based in San Mateo, California.

Headquarters Location

800 Concar Drive

San Mateo, California, 94402,

United States


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Expert Collections containing Rakuten

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Rakuten is included in 1 Expert Collection, including E-Commerce.



10,327 items

Rakuten Patents

Rakuten has filed 6 patents.

The 3 most popular patent topics include:

  • Contactless smart cards
  • Credit cards
  • Merchant services
patents chart

Application Date

Grant Date


Related Topics




Web browsers, Payment systems, Pricing, Windows web browsers, Promotion and marketing communications


Application Date


Grant Date



Related Topics

Web browsers, Payment systems, Pricing, Windows web browsers, Promotion and marketing communications



Latest Rakuten News

Who’s innovating where? Ecommerce related patent filings activity decreased by 36% in the consumer industry in Q1 2023

May 29, 2023

The top five companies accounted for 57% of patenting activity Analysis of patenting activity by companies shows that Rakuten Group filed the most ecommerce patents within the consumer industry in Q1 2023. The company filed 28 ecommerce-related patents in the quarter, compared with 22 in the previous quarter. It was followed by L'Oreal with 16 ecommerce patent filings, NIKE (12 filings), and LG (10 filings) in Q1 2023. Patenting activity was driven by Japan with a 24% share of total patent filings The largest share of ecommerce related patent filings in the consumer industry in Q1 2023 was in Japan with 24%, followed by South Korea (18%) and China (17%). The share represented by Japan was 2% higher than the 22% share it accounted for in Q4 2022. For further understanding of GlobalData's Ecommerce in Consumer Goods, 2022 Update - Thematic Research buy the report here. Subscribe to our Newsletter

Rakuten Frequently Asked Questions (FAQ)

  • When was Rakuten founded?

    Rakuten was founded in 1997.

  • Where is Rakuten's headquarters?

    Rakuten's headquarters is located at 800 Concar Drive, San Mateo.

  • What is Rakuten's latest funding round?

    Rakuten's latest funding round is Acquired.

  • How much did Rakuten raise?

    Rakuten raised a total of $25M.

  • Who are the investors of Rakuten?

    Investors of Rakuten include Rakuten, Founders Circle Capital, August Capital, Canaan Partners, Foundation Capital and 4 more.

  • Who are Rakuten's competitors?

    Competitors of Rakuten include Upside and 5 more.

Compare Rakuten to Competitors

Ibotta Logo

Ibotta is a free cash-back rewards and payments application. It gives users real cash for everyday purchases if its users shop and pay through the application. It provides different ways to earn cash on their purchases by partnering with brands and retailers. It was founded in 2012 and is based in Denver, Colorado.

Drop Logo

Drop provides a mobile application to earn rewards and points. It allows users to link credit and debit to the application and earn points for spending. The company was founded in 2015 and is based in Toronto, Canada.

Upside Logo

Upside operates as a retail technology company. It provides users with personalized cashback promotions on purchases at gas stations, groceries, and restaurants. The company was formerly known as GetUpside. It was founded in 2015 and is based in Washington, DC.

Fetch Logo

Fetch is a mobile shopping platform that connects and rewards everyday shoppers for buying the brands they love. The Fetch app gives users an easier way to save on everyday purchases by scanning their receipts and racking up points that they can use on hundreds of valuable rewards. It was formerly known as Fetch Rewards. The company was founded in 2014 and is based in Madison, Wisconsin.


Karma develops online shopping tools that track changing prices on fashion items and automatically finds and applies coupons. It is based in Tel Aviv, Israel. It offers a bookmarklet tool to help consumers save and track products. It also offers browser extensions and iOS and Android apps.

Swagbucks Logo

Prodege, dba Swagbucks, provides brands, advertisers, and marketers with a platform to reward members for everyday web discovery activity – including searching, shopping, entertainment, discounted offers, surveys, and games.

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