Perch Interactive
Founded Year
2012Stage
Acquired | AcquiredTotal Raised
$4.07MAbout Perch Interactive
Perch Interactive designs and develops marketing software. It offers a platform for interactive retail marketing. The company provides insights for merchandising and marketing products, digital content, and sales conversion for shopper marketing. Perch Interactive was founded in 2012 and is based in Brooklyn, New York. In September 2022, Perch Interactive was acquired by Raydiant. The terms of the transaction were not disclosed.
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Perch Interactive's Product Videos
Perch Interactive's Products & Differentiators
Perch Interactive Displays
Interactive touchscreens embedded in shelves and fixtures that use computer vision to detect which products people touch and wake up to provide product level marketing info and collect analytics about physical shopper behavior in-store.
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Research containing Perch Interactive
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Perch Interactive in 2 CB Insights research briefs, most recently on May 31, 2022.
May 31, 2022
70+ early-stage companies reimagining luxury retail
Expert Collections containing Perch Interactive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Perch Interactive is included in 6 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
2,138 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Grocery Retail Tech
648 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Market Research & Consumer Insights
720 items
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Conference Exhibitors
5,302 items
Smart Cities
1,148 items
Retail Media Networks
322 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Perch Interactive Patents
Perch Interactive has filed 3 patents.
The 3 most popular patent topics include:
- biological databases
- collections care
- conservation and restoration
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
8/31/2018 | 7/14/2020 | Conservation and restoration, Collections care, Biological databases, Storage area networks, Museology | Grant |
Application Date | 8/31/2018 |
|---|---|
Grant Date | 7/14/2020 |
Title | |
Related Topics | Conservation and restoration, Collections care, Biological databases, Storage area networks, Museology |
Status | Grant |
Latest Perch Interactive News
Oct 20, 2023
IFC Shopping Mall, Shanghai | Source: Shutterstock By 15 January 2018 NEW YORK, United States — Brick-and-mortar retailers are using different tracking technologies to better understand their customers and keep up with e-commerce giant Amazon. Here is a sampling of the different tracking methods available to stores: Floor Sensors Paper-thin tiles developed by Milwaukee-based Scanalytics measure foot compressions to analyze people's movements over time so stores know what products displays draw customers' attention and for how long. That allows businesses to study what sells, know when to schedule staff for busy times, and what store layout is most effective. The technology might still be too pricey for smaller retailers, however. Intelligent Video Cameras Companies such as Toronto-based Vendlytics and San Francisco-based Prism use artificial intelligence with video cameras to analyze body motions. That can allow stores to deliver customized coupons to shoppers in real-time on a digital shelf or on their cellphones on an app. Motion Sensors Sunglass Hut and fragrance maker Jo Malone are using laser and motion sensors from Perch Interactive to tell when a product is picked up but not bought. The technology can also make recommendations for similar items on an interactive display. Wi-Fi Beacons Wi-Fi beacons can track customer movements — as long as they connect to the store's internet. Because not everyone opts in, stores have a smaller sample size to analyze. Another drawback is that it's not possible to tell whether a customer is inches or feet from a product. See all comments
Perch Interactive Frequently Asked Questions (FAQ)
When was Perch Interactive founded?
Perch Interactive was founded in 2012.
Where is Perch Interactive's headquarters?
Perch Interactive's headquarters is located at 388 Bridge St, Brooklyn.
What is Perch Interactive's latest funding round?
Perch Interactive's latest funding round is Acquired.
How much did Perch Interactive raise?
Perch Interactive raised a total of $4.07M.
Who are the investors of Perch Interactive?
Investors of Perch Interactive include Raydiant, Paycheck Protection Program, Alpaca VC, The Visuality Corporation, Grace Beauty Capital and 3 more.
Who are Perch Interactive's competitors?
Competitors of Perch Interactive include Quotient Technology and 6 more.
What products does Perch Interactive offer?
Perch Interactive's products include Perch Interactive Displays and 1 more.
Who are Perch Interactive's customers?
Customers of Perch Interactive include Johnson&Johnson, Purina, Unilever and Paradies.
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Compare Perch Interactive to Competitors
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