Founded Year

2012

Stage

Loan | Alive

Total Raised

$4.07M

Last Raised

$250K | 2 yrs ago

About Perch Interactive

Perch lets companies deliver brand messages for each product on the counter, the moment a customer touches a product using computer vision. Companies could message every single product with integrity, bring in all the rich content from the web including branded videos, ratings and reviews, and more, and even a QR code to buy and checkout using a mobile app, further deepening the relationship with the customer across channels. All this, while gaining insight into the middle of the funnel shopper behavior around product discovery and purchase in-store.

Perch Interactive Headquarter Location

149 West 36th St 12th Floor

New York, New York, 10018,

United States

212-334-6978

Perch Interactive's Product Videos

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Perch Interactive's Products & Differentiation

See Perch Interactive's products and how their products differentiate from alternatives and competitors

  • Perch Interactive Displays

    Interactive touchscreens embedded in shelves and fixtures that use computer vision to detect which products people touch and wake up to provide product level marketing info and collect analytics about physical shopper behavior in-store.

    Differentiation

    Patent on using sensing to detect which products shoppers touch to respond with digital media. Doing it at scale in mass retail without RFID or weight sensors. 

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing Perch Interactive

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Perch Interactive in 3 CB Insights research briefs, most recently on May 31, 2022.

Expert Collections containing Perch Interactive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Perch Interactive is included in 5 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,902 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

536 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

C

Conference Exhibitors

5,302 items

S

Smart Cities

1,144 items

R

Retail Media Networks

305 items

Tech companies helping retailers build and operate retail media networks.

Perch Interactive Patents

Perch Interactive has filed 3 patents.

The 3 most popular patent topics include:

  • Biological databases
  • Collections care
  • Conservation and restoration
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/31/2018

7/14/2020

Conservation and restoration, Collections care, Biological databases, Storage area networks, Museology

Grant

Application Date

8/31/2018

Grant Date

7/14/2020

Title

Related Topics

Conservation and restoration, Collections care, Biological databases, Storage area networks, Museology

Status

Grant

Latest Perch Interactive News

Here’s How Brands & Retailers are Leveraging Collaboration for Profit

Jun 16, 2022

Trevor Sumner, CEO of Perch Interactive, an online marketing platform, says collaborations between brands and retailers can take place via digital platforms right in store. “It’s amazing to me how little data we have , where 85 percent of transactions occur,” Sumner said in a recent webinar, referring to the fact that the majority of retail still takes place in physical stores . He says retailers are now creating the “mallification” of stores. “Target is the ultimate example. You go to Target and they’ve done these partnerships to actually have stores within the store — almost like a mall, right? They have a Disney area for baby and kids. They’ve partnered with Levi’s to have a specific kind of jeans experience center. On top of all that, they’re building a set of private labels that are reinforcing key categories to drive trips to the store. And so as a brand, you wonder, ‘How do I stand out? '” More than three-quarters of all shoppers (83 percent) say they’ve resumed shopping for clothes in physical stores since the start of the pandemic, according to the Cotton Incorporated Coronavirus Response Survey (Wave 11, May 11, 2022). When making their future apparel purchases, 48 percent of consumers say they will buy all or most of their clothes from a physical store, 24 percent said they would buy about half from a physical location and half online, and 28 percent said they would make all or most of their purchases online. . “So let’s talk about how some brands are trying to stand out ,” Sumner said. “We’re seeing a lot of digital tools coming in-store. We’re seeing a lot of technology and custom fixtures. You can start building these beautiful experiences through a fixture where, the moment you pick up a product, the [digital fixture/sign] tells you about the various products in that line, it gives you ratings and reviews, it helps cross sell different products together. The days of traditional merchandising and trying to read four-point print are going away.” Retailers that connect with consumers in more meaningful ways stand to do well, as 63 percent of consumers say they expect to spend the same (30 percent) or more (33 percent) money on apparel in the future, according to the Coronavirus Response Survey (Wave 11). About 8 in 10 shoppers (79 percent) said they expect to shop more online in this period, while 74 percent expect to shop more in brick-and-mortar stores. Glassbox’s Asim Zaheer, chief marketing officer for the digital experience analytics platform, said in a CommerceNext webinar that most companies are prioritizing digital experiences. But, he says, problems still exist that can lead to a loss in not just a sale, but customer loyalty. He says collaboration between a retailer’s departments and IT teams can solve problems and improve experiences. Zaheer described a situation with a retail client where ecommerce customers were trying to log in to shop but a password problem held them back. Additionally, there wasn’t a simple way for customers to notify the company that they wanted to reset their password. So, customer support flagged the issue that was taking place, the analytics team analyzed what was happening and notified the user experience team to make the change that alleviated the problem. “These types of things have a significant impact to your user experience and can lead your customers or your prospects to your competition,” Zaheer said. In another situation, Zaheer described a retail client that was rolling out a campaign for a new denim jean product. Unfortunately, when customers clicked on the jeans in the promotion, the garment wasn’t linked so shoppers weren’t able to just browse and buy a pair. The retailer was able to analyze customers’ journeys to see where they were struggling. From there, they identified the cause of frustration and modified the page. “This was a simple example but very meaningful to the bottom line with this company,” Zaheer said. “Companies need to take a look at their tech stack. Are you understanding the interactions and journeys your users or prospective customers are taking on your digital platforms, wherever those might be? And can you determine where issues are arising and struggles are taking place? It can be challenging unless you have the right processes and technology.” Be it through an in-store kiosk or a great online user experience, fashion retailers, and brands need to be able to reach and connect with their customers in multiple places. Nearly 3 in 10 shoppers (28 percent) say they get clothing ideas from in-store displays, while 27 percent cite brand/retailer websites and 11 percent say emails from brands or retailers, according to the Cotton Incorporated’s 2022 New Year Survey (January 12, 2022). Sumner says ecommerce customer data is driving brick-and-mortar shopping, and retailers are investing heavily to make in-store customers more trackable. Conversely, he says, while store locations provide better browsing and discovery, the wealth of product content found online is missing. He says in-store kiosks can enroll shoppers in loyalty programs, provide interactive retail displays that educate shoppers about a product from the moment they touch it and offer discounts that can be redeemed in-store via QR codes. “It’s an exciting time for retail ,” Sumner says. “It’s an exciting time where things are changing rapidly and I think the way we work together is going to change rapidly. I think the people who are bold and get out there, get ahead of it, and align their needs with the needs of their retail partners are going to be in very powerful positions going into 2023.” The Cotton Incorporated Lifestyle Monitor™ Survey is an ongoing research program that measures consumer attitudes and behaviors relating to apparel, shopping, fashion, sustainability, and more. For more information about the Lifestyle Monitor™ Survey, please visit  https://lifestylemonitor.cottoninc.com/ . Tags

  • When was Perch Interactive founded?

    Perch Interactive was founded in 2012.

  • Where is Perch Interactive's headquarters?

    Perch Interactive's headquarters is located at 149 West 36th St, New York.

  • What is Perch Interactive's latest funding round?

    Perch Interactive's latest funding round is Loan.

  • How much did Perch Interactive raise?

    Perch Interactive raised a total of $4.07M.

  • Who are the investors of Perch Interactive?

    Investors of Perch Interactive include Paycheck Protection Program, Alpaca VC, The Visuality Corporation, Grace Beauty Capital and New York Fashion Tech Lab.

  • Who are Perch Interactive's competitors?

    Competitors of Perch Interactive include Retail Aware and 4 more.

  • What products does Perch Interactive offer?

    Perch Interactive's products include Perch Interactive Displays and 1 more.

  • Who are Perch Interactive's customers?

    Customers of Perch Interactive include Johnson&Johnson, Purina, Unilever and Paradies.

You May Also Like

Trax Logo
Trax

Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale.

Shgardi Logo
Shgardi

Shgardi develops an on-demand delivery app that allows users in different cities across the Kingdom to order anything and have it delivered to their doorstep.

V-Count Logo
V-Count

V-Count manufactures and provides people counting devices, Wi-Fi based technologies and retail analytics. The company offers both self-hosted and SaaS solutions that include street counting, queue management, heat mapping and staff elimination.

Beabloo Logo
Beabloo

Beabloo has developed a technological platform to enable retailers, business managers and institutions to offer information automatically on flat screens in spaces, on a free mobile application for clients, on social networks and the Internet. It provides an interface that allows all users to synchronize messaging for digital signage screens through templates, adapt them to their specific needs and publish them to the screens they wish to reach.

Minna Technologies Logo
Minna Technologies

Minna Technologies is a FinTech company on a mission to bring power to the modern consumer by partnering up with retail banks to build a new generation of financial products that make people’s lives better.

Indyme Logo
Indyme

Indyme is an in-store response company. It designs and markets the Smart Response suite of customer engagement and product protection solutions.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.