Sep 13, 2013

Wup This is a strategic investment that will combine the digital skills and services of both companies to deliver solutions to clients across India and APAC. PennyWise will serve as the digital technology and production centre of excellence for Ogilvy & Mather in India. Adding to the ongoing spree of digital agency acquisitions, Ogilvy & Mather has announced that it will acquire majority stake in PennyWise Solutions, a Hyderabad-based digital technology and production company. This is a strategic investment that will combine the digital skills and services of both companies to deliver solutions to clients across India and APAC. PennyWise will serve as the digital technology and production centre of excellence for Ogilvy & Mather in India and will offer digital delivery for the agency's India as well as APAC network. PennyWise Solutions was established in 2003 by Anand Morzaria, the current CEO of the company. Since then, it has grown from a six member start-up to a digital delivery firm that employs over 140 people. Talking about the development, Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, says, "Creative is the soul of Ogilvy. And digital is today's opportunity for creative expression. Digital is a critical growth pillar for Ogilvy India. As we build digital services, talent and digital thinking across the organisation, we also need partners with different skills. PennyWise has the best digital technology and production professionals in the business. " Kunal Jeswani, chief digital officer, Ogilvy India, insists this is not about scale. "This is about excellence in every aspect of digital. Ogilvy represents excellence in digital strategy and ideation. PennyWise represents excellence in digital technology and production. They are exactly the kind of partner we were looking for," he says. Anand Morzaria, CEO, PennyWise Solutions, adds, "PennyWise has always been at the forefront of digital and new media technology. We are excited to join hands with Ogilvy & Mather, a name synonymous with excellence in marketing communications. " He goes on to explain that this partnership will help his company combine its expertise in developing digital and new media technology solutions with Ogilvy's own offerings for clients across India and other APAC markets. "Together, we will be able to meet and exceed the demands of our expanding customer base," Morzaria says. Based in the heart of Hyderabad's IT hub, PennyWise has over a hundred digital specialists and offers a wide range of digital services including custom application development, mobile application development, SEO, digital listening, online consumer response management systems, data analytics, business intelligence, network support and infrastructure management services. PennyWise has a global customer base, covering Europe, North America and India. The company's current client portfolio includes Vodafone India, Johnson & Johnson and WPP agencies including Ogilvy & Mather and Soho Square, among others.