
Peloton
Founded Year
2012Stage
IPO | IPOTotal Raised
$1.003BDate of IPO
9/26/2019Market Cap
2.34BStock Price
4.47Revenue
$0000About Peloton
Peloton (NASDAQ: PTON) offers studio cycling classes and on-demand online workouts. It provides a range of live workout classes such as rowing, cycling, running, cardio, and more. It offers Peloton Bike+, a full-body workout bike, and Peloton Bike, a cardio bike for users. The company was founded in 2012 and is based in New York, New York.
Research containing Peloton
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Peloton in 6 CB Insights research briefs, most recently on Apr 21, 2023.
Expert Collections containing Peloton
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Peloton is included in 4 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
6,062 items
Companies that will be exhibiting at CES 2018
Wellness Tech
1,370 items
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
Tech IPO Pipeline
286 items
Smart Home & Consumer Electronics
1,234 items
This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.
Peloton Patents
Peloton has filed 186 patents.
The 3 most popular patent topics include:
- Exercise equipment
- Physical exercise
- Automotive technologies

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
3/16/2020 | 8/15/2023 | Grant |
Application Date | 3/16/2020 |
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Grant Date | 8/15/2023 |
Title | |
Related Topics | |
Status | Grant |
Latest Peloton News
Sep 20, 2023
His stake is: 7,783.202 shares Brandon Leonardo cofounded Instacart in 2012 alongside Apoorva Mehta and Maxwell Mullen. Before working at Instacart, Leonardo was also the first engineer at the angel investing platform AngelList, where founders can raise capital from angel investors. At $42 a share, those shares are worth $300 million. Sam Barnes/Sportsfile via Getty Images His stake is: 7,765.473 shares Maxwell Mullen also cofounded Instacart in 2012 with Mehta and Leonardo, and the three went through Y Combinator's accelerator program together. Mullen has scaled and led the culture & employee experience teams at Instacart. He's also a prolific startup investor, and has backed over 75 early-stage startups including Clubhouse, Deel, Lattice, and Mercury. At $42 a share, those shares are worth $300 million. Nick Giovanni, Instacart CFO: $29 million. Nick Giovanni, CFO of Instacart Instacart His stake is: 712,398 shares Before becoming Instacart's finance chief, Nick Giovanni was a veteran at the investment banking behemoth, Goldman Sachs. He spent more than 20 years there, and he was most recently head of the bank's global technology, media and telecom group. He left Goldman in 2021 to become Instacart's CFO as the company kept watch on the public markets in anticipation of its IPO, which is now a reality. At $42 a share, those shares are worth $29 million. Mark Schaaf, former Instacart CTO and current Retool COO: $26 million. Mark Schaaf, former chief technology officer at Instacart. Instacart His stake is: 615,821 shares Mark Schaaf served as Instacart's chief technology officer from 2018 to 2022, where he was responsible for the company's overall engineering, operations, data science, and cybersecurity. After leaving Instacart, he became the chief operating officer of the business tool builder Retool. At $42 a share, those shares are worth $26 million. Fidji Simo, Instacart CEO: $22 million. Fidji Simo, CEO of Instacart Instacart Her stake is: 515,647 shares Simo took over Instacart's top spot in 2021 after more than a decade at Meta, where she was last in charge of Facebook's app. The French executive also founded health clinic and research institute The Metrodora Foundation along with Women In Product, a nonprofit supporting women in product management. At $42 a share, those shares are worth $22 million. Asha Sharma, Instacart COO: $19 million. Asha Sharma, Chief Operating Officer at Instacart Instacart Her stake is: 462,940 shares Sharma joined the grocery delivery company in 2021 after stints at several tech companies. Prior to joining Instacart, she was the vice president of product at Meta for the company's private communications products across Facebook, Messenger and Instagram. Before that, she was the COO at home services platform Porch Group, and worked in marketing and operations at Microsoft. At $42 a share, those shares are worth $19 million. Morgan Fong, Instacart general counsel: $17 million. Morgan Fong, general counsel at Instacart Instacart His stake is: 406,288 shares Morgan Fong has been Instacart's general counsel since 2016 when he was promoted from legal director. Outside of Instacart, Fong was senior corporate counsel for Trulia for nearly two years, and practiced law at Fenwick and West from 2004 to 2013. He is additionally a founding member of TechGC, an industry group of general counsels for tech startups and venture capital firms. At $42 a share, those shares are worth $17 million. Barry McCarthy, Instacart board member and Peloton CEO: $2 million. Barry McCarthy, CEO of Peloton Kevin Dietsch /Getty Images His stake is: 49,974 shares McCarthy joined Instacart's board in 2021, about a year before he took the top job at fitness company Peloton. Before Peloton, he was the CFO at Spotify and Netflix, and held seats on the boards of companies like Rent the Runway, Chegg and Eventbrite. At $42 a share, those shares are worth $2 million Frank Slootman, Instacart board member and Snowflake CEO: $1.4 million. Frank Slootman, CEO of Snowflake Snowflake His stake is: 33,307 Frank Slootman is the CEO of Snowflake, the data warehousing and sharing company that went public in 2020. Slootman joined Instacart's board of directors in March 2021. Before he was at Snowflake, he was the chairman and CEO of ServiceNow, a software-as-a-service automation company that went public in 2012 in an IPO of over $209 million. At $42 a share, those shares are worth $1.4 million. Jeff Jordan, Instacart board member and a16z partner: $700,000. Jeff Jordan, a partner at Andreessen Horowitz. Scott Olson/Getty Images His stake is: 16,641 shares Jordan, who stepped back from making new investments earlier this year, has been at a16z since 2011 and helmed the firm's lead investment in Instacart's $44 million Series B in 2014. Jordan previously founded OpenTable and was president of PayPal, and before that was an executive at eBay. At $42 a share, those shares are worth $700,000. Meredith Kopit Levien, Instacart board member and New York Times CEO: $300,000. Meredith Kopit Levien, CEO of the New York Times Getty Images Her stake is: 7,891 shares Kopit Levien joined Instacart's board in 2021 and has been CEO of The New York Times since 2021. She previously held advertising and operating roles at the news company, which she joined in 2013. Before that spent five years at Forbes Media as chief revenue officer and publisher. A longtime media executive, Kopit Levien has also held executive positions at 02138 Magazine and The Atlantic. At $42 a share, those shares are worth $300,000. Lily Sarafan, Instacart board member and TheKey executive chairman: $300,000 Lily Sarafan, Instacart board member, cofounder and executive chairman of TheKey Instacart Her stake is 7,891 shares. Before joining Instacart's board in 2021, Sarafan cofounded and was CEO at TheKey, a startup providing care services for the elderly. Sarafan served as the company's CEO until December 2020, when she became executive chairman of the company. She also holds board seats at home services company Thumbtack and autism-care startup, Kyo. At $42 a share, those shares are worth $300,000. Read next
Peloton Frequently Asked Questions (FAQ)
When was Peloton founded?
Peloton was founded in 2012.
Where is Peloton's headquarters?
Peloton's headquarters is located at 441 Ninth Avenue, New York.
What is Peloton's latest funding round?
Peloton's latest funding round is IPO.
How much did Peloton raise?
Peloton raised a total of $1.003B.
Who are the investors of Peloton?
Investors of Peloton include True Ventures, Tiger Global Management, Kleiner Perkins Caufield & Byers, NBC Universal, BAM Elevate and 26 more.
Who are Peloton's competitors?
Competitors of Peloton include Playpulse, IncludeHealth, EGYM, FORME, Tonal, Virtuix, FlexIt, Hydrow, Echelon Fitness, Altis and 18 more.
Compare Peloton to Competitors

Tonal uses technology and personalized guidance to establish a strength-training system. It develops electromagnetic resistance and creates digital weight and allows people to exercise. The company monitors the rep, adapts guidance, and measures the progress of strength training. It was founded in 2015 and is based in San Francisco, California.
Tempo offers an at-home fitness platform. Its platform uses a three-dimensional (3D) vision camera to give real-time reporting of form, stability, posture, and track movements. It supports personalized training. The company was founded in 2015 and is based in San Francisco, California.

iFit offers workout options for every fitness level and interest, from bodyweight training to connected workouts on NordicTrack, ProForm, and Freemotion equipment. Patented technology gives the company's trainers the ability to create highly personalized workouts for its members by adjusting their incline, speed, and resistance instantly.

FightCamp is a boxing and kickboxing training platform. It provides punch-tracking technology, performance-tracking technology, studio-quality equipment, trainers, and more. The company was founded in 2014 and is based in Costa Mesa, California.

Hydrow manufactures body fitness equipment. It provides a live outdoor reality (LOR) rower that brings the experience of rowing outdoors from home by simulating the sights, sounds, and sensations. It was founded in 2017 and is based in Boston, Massachusetts.

Zwift offers immersive indoor cycling software. The company uses multiplayer gaming technology to bring the outdoor cycling experience indoors. Athletes from around the globe can ride with each other in 3Dgenerated worlds simply by connecting their existing devices (e.g. trainers, power meters, heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition to casual group rides and structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social cycling experience.