Search company, investor...

Founded Year

2006

Stage

Acq - Fin | Alive

Total Raised

$29.87M

Valuation

$0000 

About Peer39

Peer39 is a modern pre-bid contextual data company operating in the digital advertising ecosystem. The company provides advanced contextual data and brand suitability controls, offering a contextual data marketplace and tools for planning and customization. Primarily, Peer39 serves the digital advertising industry. It was founded in 2006 and is based in New York, New York.

Headquarters Location

401 Park Ave S 5th Floor

New York, New York, 10016,

United States

347-410-9739

Loading...

Loading...

Expert Collections containing Peer39

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Peer39 is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.

Peer39 Patents

Peer39 has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/31/2008

8/25/2015

Deck arch bridges, Structured finance, Bibliographies of film, Educational psychology, Learning

Grant

Application Date

12/31/2008

Grant Date

8/25/2015

Title

Related Topics

Deck arch bridges, Structured finance, Bibliographies of film, Educational psychology, Learning

Status

Grant

Latest Peer39 News

Fortune 500 Brands Account for Half of All Ads on Divisive and Fake CTV Content Channels, According to Peer39 Study

Nov 7, 2023

News Provided By Share This Article CTV Benchmark Report Also Finds Nearly 7% of All CTV Impressions Run on Undesirable Content NEW YORK, NY, UNITED STATES, November 7, 2023 / EINPresswire.com / -- Connected TV (CTV) advertising is incredibly popular with advertisers as they look to reach audiences that are no longer addressable via linear TV. As advertisers invest billions of dollars in CTV advertising this year, they face myriad challenges that could undermine their investment, including undesirable and unsuitable content. New research revealed today by Peer39 , the leading global provider of contextual suitability and quality solutions for modern marketers, illustrates a fraught CTV landscape where advertisers of all sizes, including the Fortune 500, can be susceptible to advertising on divisive or fake content. Divisive Content Requires Suitability Strategies The rapid rise of CTV has led to several channels that lack the editorial oversight of mainstream media. As a result, this content can veer into hyperpartisan political programming or even misinformation. Unfortunately, major advertisers continue to find their ads running next to this programming. Peer39’s CTV Benchmark Report 2023 finds that nearly half (49%) of all ads viewed on divisive channels over a 10-week period came from Fortune 500 companies. In total, 72 different Fortune 500 brands ran ads on divisive channels over the course of the study. The Rise of Fake CTV Content Another major issue with programmatic CTV is the rise of fake CTV content. These are OTT apps available within marketplaces that label themselves as CTV within programmatic marketplaces but do not fit the standard concept of TV programming. This includes screensaver channels, photo widgets, games, and mobile apps posing as CTV. Although major advertisers were less likely to advertise on fake content, Peer39 still found that 37% of ads observed came from Fortune 500 brands, with 38 different Fortune 500 brands running ads. Overall, 6.8% of programmatic ad calls that Peer39 sees from more than 50,000 OTT/CTV apps come from these fake CTV apps. Of the more than 50,000 OTT apps that present themselves as CTV content, nearly 10,000 of these qualify as fake CTV content. When looking at fake and divisive content in aggregate, 45% of the observed ads came from Fortune 500 brands. Based on conservative estimates, brands are wasting hundreds of millions of dollars on low-quality CTV inventory. "Our research spotlights the most troublesome suitability and transparency concerns that CTV buyers encounter and need to be more aware of,” said Mario Diez, CEO of Peer39. “Fortune 500 brands are running ads on divisive news and other content that doesn’t match the definition of ‘TV.’ Clearly, buyers have a substantial opportunity to remove this wasted CTV investment through a more active and actionable suitability strategy.” Peer39’s research highlights the need for granular pre-bid data and suitability strategies in the emerging programmatic CTV market. In one instance, a brand running a CTV campaign without appropriate brand suitability controls found that 11% of its impressions ran on fake CTV content. By instituting Peer39’s suitability controls, the brand was able to place 100% of its impressions within suitable content. About Peer39 Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context. Rich Cherecwich

Peer39 Frequently Asked Questions (FAQ)

  • When was Peer39 founded?

    Peer39 was founded in 2006.

  • Where is Peer39's headquarters?

    Peer39's headquarters is located at 401 Park Ave S, New York.

  • What is Peer39's latest funding round?

    Peer39's latest funding round is Acq - Fin.

  • How much did Peer39 raise?

    Peer39 raised a total of $29.87M.

  • Who are the investors of Peer39?

    Investors of Peer39 include O3 Industries, DG FastChannel, Dawntreader Ventures, Canaan Partners, Evergreen Venture Partners and 7 more.

  • Who are Peer39's competitors?

    Competitors of Peer39 include Bidtellect and 7 more.

Loading...

Compare Peer39 to Competitors

C
Carambola Media

Carambola Media specializes in AI-powered contextual advertising within the digital marketing industry. The company offers advertising solutions that integrate with website content to enhance user engagement and increase revenue for publishers and advertisers. Carambola Media's technology focuses on delivering engaging, interactive ad units that are designed to blend seamlessly with the native content of websites. It is based in Ra'anana, Israel.

Qwarry Logo
Qwarry

Qwarry is a company that focuses on digital advertising, specifically in the domain of semantic analysis and targeting technology. The company offers a unique solution that helps brands reach their audiences without the use of personal data, instead utilizing semantic analysis and cookieless targeting technology. This service primarily caters to the digital advertising industry. It was founded in 2019 and is based in Paris, France.

GumGum Logo
GumGum

GumGum operates as a contextual intelligence company operating in digital advertising. The company offers advertising technology that captures people's attention without the use of personal data, serving highly visible and engaging ads where users are most likely to see them. It primarily serves the advertising industry, providing solutions for advertisers, publishers, and media partners. It was founded in 2008 and is based in Santa Monica, California.

SilverPush Logo
SilverPush

SilverPush operates as an artificial intelligence (AI) powered contextual platform for omnichannel advertising. It helps brands reach their target audience with relevant advertisements which lead to better engagement and results for brands. The company was founded in 2012 and is based in Singapore.

Smartology Logo
Smartology

Smartology specializes in contextual advertising technology within the advertising and marketing industry. The company offers a self-service SaaS platform, SmartMatch™, that enables global brands to create contextual advertising campaigns using their existing content without relying on user data. Smartology primarily serves the digital advertising and marketing sectors, with a focus on providing solutions for brand safety, user engagement, and campaign efficiency. It was founded in 2010 and is based in London, England.

Seedtag Logo
Seedtag

Seedtag is a global contextual advertising company operating in the advertising and technology sectors. The company offers a suite of advertising solutions that use machine learning and artificial intelligence to create impactful and engaging visual content for premium brands. These solutions allow brands to connect with their audiences in a relevant and privacy-focused manner, without the use of cookies. It was founded in 2014 and is based in Madrid, Spain.

Loading...

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.