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Founded Year



Series A | Alive

Total Raised


Last Raised

$11.83M | 2 yrs ago

About StatSocial

StatSocial delivers enterprise-class analytics and data aggregation to help marketers understand their social consumers. It offers consumer insights and brand measurement, influencer validation and impact, panel and consumer research, and connected audience data. It was formerly known as PeekAnalytics. The company was founded in 2014 and is based in New York, New York.

Headquarters Location

265 West 37th Street #610

New York, New York, 10018,

United States

(516) 210-4276

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StatSocial's Product Videos

ESPs containing StatSocial

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The hashtag tracking & monitoring market provides businesses the ability to monitor and analyze the usage of specific hashtags across various social media platforms. The insights gained from this analysis can help businesses to understand their target audience better, monitor brand reputation, and track social media campaigns' success. The market includes a range of solutions, including social med…

StatSocial named as Highflier among 4 other companies, including Hootsuite, Talkwalker, and AgoraPulse.

StatSocial's Products & Differentiators

    Market Research, Recruiting and Appends

    Silhouette powers market research initiatives in the following ways: 1) Target niche (b2b and b2c) audiences for surveys, 2) Define and validate buyer personas, 3) survey influencer and earned audiences exposed to social content and 4) expand survey and panel insights with Silhouette's 95,000+ audience attributes.

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Expert Collections containing StatSocial

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

StatSocial is included in 2 Expert Collections, including Targeted Marketing Tech.


Targeted Marketing Tech

659 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

Latest StatSocial News

StatSocial Raises the Bar With New Reporting Functionality for Social Audience Insights Beyond Twitter

Sep 19, 2023

News provided by Share this article Share toX NEW YORK, Sept. 19, 2023 /PRNewswire/ -- StatSocial announces groundbreaking enhancements to its flagship Silhouette™ platform, the only solution to deliver social audience insights beyond Twitter. With new reporting capabilities, including visual audience clusters, businesses of all sizes can gain rapid and comprehensive insights about their audience while reducing dependency on any single platform. Silhouette’s newest reporting capabilities and streamlined interface delivers marketers instantly accessible insights, dynamic persona clusters, user-friendly dashboards and actionable audience data. In an era defined by rapid changes across the social media landscape and the surging popularity of platforms like TikTok and Threads, marketers understand the importance of omni-channel insights. Unlike competing platforms that rely solely on Twitter/X, Silhouette captures insights across additional platforms including TikTok, YouTube, LinkedIn, Instagram, Twitch and more—giving marketers a holistic view of their audience. Silhouette's newest reporting capabilities and streamlined interface, combined with StatSocial's patented Identity Graph for cross-platform insights, delivers marketers: Instantly accessible insights: Quickly gain a holistic view of any audience's self-declared interests and affinities across major social platforms. Dynamic persona clusters: Identify and analyze key personas within an audience, powered by over 300k deterministic signals, complemented by AI-derived names and descriptions. User-friendly dashboards: Access easy-to-understand dashboards fueling engagement strategies without the need for advanced analysis outside the platform. Actionable audience data: Build and deploy social audiences for survey targeting, brand measurement, social listening panels, and paid campaigns. "In today's dynamic social media climate, gaining a comprehensive understanding of an audience requires insights that go beyond Twitter," emphasized Michael Hussey, Founder and Head of Product at StatSocial. "The social media landscape is no longer dominated by a single platform; instead, users are drawn to a diverse array of platforms for a variety of purposes." Hussey continued, "These latest enhancements to Silhouette not only increase the speed and accessibility of these insights, better servicing our diverse customer-base, but also open doors for mid-market brands and agencies seeking innovative ways to understand and engage with buyers." With comprehensive cross-platform data and a user-friendly interface, businesses can now strategize and engage with their audience with precision, ultimately driving better results and ROI. About StatSocial StatSocial is the industry's leading cross-platform social audience insights provider, empowering informed marketing decisions. With our Silhouette platform's unparalleled social audience data, users gain access to rich consumer insights, brand measurement capabilities, and the ability to attribute real value to influencer campaigns. For more information, visit . SOURCE StatSocial, Inc

StatSocial Frequently Asked Questions (FAQ)

  • When was StatSocial founded?

    StatSocial was founded in 2014.

  • Where is StatSocial's headquarters?

    StatSocial's headquarters is located at 265 West 37th Street, New York.

  • What is StatSocial's latest funding round?

    StatSocial's latest funding round is Series A.

  • How much did StatSocial raise?

    StatSocial raised a total of $16.19M.

  • Who are the investors of StatSocial?

    Investors of StatSocial include Baker Capital, Rationalwave Capital Partners, Plug and Play Accelerator and Paycheck Protection Program.

  • Who are StatSocial's competitors?

    Competitors of StatSocial include Resonate and 7 more.

  • What products does StatSocial offer?

    StatSocial's products include Market Research, Recruiting and Appends and 3 more.

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  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
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