Founded Year

2012

Stage

Series A | Alive

Total Raised

$16.19M

Last Raised

$11.83M | 9 mos ago

About StatSocial

StatSocial, formerly PeekAnalytics, delivers enterprise-class Twitter analytics that helps marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers a level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites.

StatSocial Headquarter Location

265 West 37th Street #610

New York, New York, 10018,

United States

212-464-8714

StatSocial's Product Videos

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StatSocial's Products & Differentiation

See StatSocial's products and how their products differentiate from alternatives and competitors

  • Market Research, Recruiting and Appends

    Silhouette powers market research initiatives in the following ways: 1) Target niche (b2b and b2c) audiences for surveys, 2) Define and validate buyer personas, 3) survey influencer and earned audiences exposed to social content and 4) expand survey and panel insights with Silhouette's 95,000+ audience attributes.

    Differentiation

    Competitor data comes from Twitter alone, making Silhouette's social audience data far more robust and comprehensive. How someone acts across social platfroms can vary greatly. Twitter only makes u… 

    LinkedIn job categories through our taxonomy are unmatched. 

    In addition, what makes our market research offering even more unique is our partnership with Cint. Our platfrom integrates with thousands of CINT IDs (opted-in survey panelists) 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing StatSocial

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

StatSocial is included in 1 Expert Collection, including Targeted Marketing Tech.

T

Targeted Marketing Tech

560 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest StatSocial News

11:00 ET Premier Social Audience Insights Platform, Silhouette™, Fills Critical Gap in Market Research Programs and Influencer A...

Jan 27, 2022

New capabilities bring niche targeting and compelling insights to market research surveys while also enabling ROI measurement of influencer marketing campaigns News provided by Share this article Share this article NEW YORK, Jan. 27, 2022 /PRNewswire/ -- Today, StatSocial  launched the newest version of their industry-leading social audience insights platform, Silhouette. New functionality allows researchers and marketers to harness the power of social audiences and seamlessly integrate them into their market research and marketing programs for the first time. Silhouette enables researchers and marketers to harness the power of social audiences and seamlessly integrate them into any campaign. This announcement further bolsters StatSocial's position as the leading social audience insights platform for market research, following its recent partnership with Cint , the global software leader in digital insights gathering. Silhouette's patented Identity Graph, mapping 1.3 billion social profiles to 300 million verified identities, robust taxonomy, and direct integration with global market research panels now enable clients to target niche audiences, launch surveys on-demand, and expand insights with social affinity data. Heather Hughes, VP of Connected Data at Cint, says "StatSocial is revolutionizing the industry by bridging this historical gap between social audiences and market research programs. Their social affinity data is enabling our clients to run highly targeted studies that otherwise would not have been possible." According to StatSocial CEO David Barker, "Silhouette's rich database of profiling criteria provides researchers with the ability to pre-screen their audience prior to kicking off a campaign, drastically reducing costs. And within minutes, they can deliver a custom audience to any third-party system for on-the-fly recruitment to support their initiative." In addition to the new market research capabilities, Silhouette's latest release transforms how marketers attribute value to their influencer and social media efforts. By identifying the audiences engaging with specific social content, marketers can move beyond basic engagement metrics and measure the ROI impact of their campaigns. Barker added, "While market research has been a huge focus for us leading up to this launch, it is also an exciting time for the influencer marketing industry. Over the past decade we have seen an explosion in word-of-mouth and influencer marketing, yet there has been no way to prove the effectiveness of these campaigns. Silhouette's identity mapping capabilities finally give marketing professionals the ability to overlay social audiences with purchase data to attribute value to their programs. And with new self-serve features and UI updates, our clients have all the control to do so in a matter of clicks." Other enhancements to Silhouette include new reporting functionality enabling users to draw quick and actionable audience insights, real-time taxonomy updates for the creation and analysis of custom audiences at scale, and direct integration with global market research panels. About StatSocial StatSocial empowers marketers, planners, and media sellers to reach the audiences that matter most to their brand and clients. Using our patented Identity Graph, marketers are able to merge an individual's interactions across major social and community platforms into a single profile identity. With StatSocial's taxonomy of more than 95,000 pre-built audiences at their fingertips, marketers can quickly generate audiences based on an individual's self-declared interests, passions, brand affinities, preferred media channels and more. StatSocial partners with numerous Fortune 500 brands as well as global marketing agencies in media, PR, branding and strategy. For more information, please visit StatSocial.com . SOURCE StatSocial, Inc

StatSocial Web Traffic

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  • When was StatSocial founded?

    StatSocial was founded in 2012.

  • Where is StatSocial's headquarters?

    StatSocial's headquarters is located at 265 West 37th Street, New York.

  • What is StatSocial's latest funding round?

    StatSocial's latest funding round is Series A.

  • How much did StatSocial raise?

    StatSocial raised a total of $16.19M.

  • Who are the investors of StatSocial?

    Investors of StatSocial include Baker Capital, Rationalwave Capital Partners, Plug and Play Accelerator and Paycheck Protection Program.

  • Who are StatSocial's competitors?

    Competitors of StatSocial include Resonate Networks and 3 more.

  • What products does StatSocial offer?

    StatSocial's products include Market Research, Recruiting and Appends and 3 more.

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