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Total Raised


About SplitIt

SplitIt (OTCMKTS: STTTF) is a Buy Now, Pay Later (BNPL) payments company that offers a merchant-branded, Installments-as-a-Service platform. It solves the challenges businesses face with legacy BNPL, while unlocking BNPL at the point of sale for card networks, issuers, and acquirers, all through a single network API. The company was formerly known as PayItSimple and rebranded to SplitIt in October 2015. SplitIt was founded in 2012 and is based in New York, New York.

Headquarters Location

511 Avenue of the Americas, #4049

New York, New York, 10011,

United States


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SplitIt's Products & Differentiators

    Splitit Installments-as-a-Service

    Splitit powers the next generation of Buy Now, Pay Later (BNPL) through its merchant-branded Installments-as-a-Service platform. Splitit solves the challenges businesses face with legacy BNPL while unlocking BNPL at the point of sale for card networks, issuers and acquirers, all through a single network API. Splitit's Installments-as-a-Service platform mitigates issues with legacy BNPL like the declining conversion funnel, clutter at the checkout and a lack of control of the merchant's customer experience, putting the power back in the hands of merchants to nurture and retain customers, drive conversion and increase average order value.

Research containing SplitIt

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned SplitIt in 2 CB Insights research briefs, most recently on Sep 22, 2021.

Expert Collections containing SplitIt

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SplitIt is included in 4 Expert Collections, including Digital Lending.


Digital Lending

1,947 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.



2,571 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Conference Exhibitors

5,302 items



7,746 items

US-based companies

SplitIt Patents

SplitIt has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics



Financial markets, Accounting terminology, Credit, Corporate finance, Debt


Application Date


Grant Date


Related Topics

Financial markets, Accounting terminology, Credit, Corporate finance, Debt



Latest SplitIt News

Splitit, Alipay form partnership to power ‘Pay After Delivery’ installments on AliExpress

Jan 19, 2023

Splitit Payments Limited (“Splitit” or the “Company”) (ASX:SPT, OTCQX:SPTTY), the only white-label service allowing customers […] The post Splitit, Alipay form partnership to power ‘Pay After Delivery’ installments on AliExpress appeared first on Fintech Finance.

SplitIt Frequently Asked Questions (FAQ)

  • When was SplitIt founded?

    SplitIt was founded in 2012.

  • Where is SplitIt's headquarters?

    SplitIt's headquarters is located at 511 Avenue of the Americas, #4049, New York.

  • What is SplitIt's latest funding round?

    SplitIt's latest funding round is PIPE - II.

  • How much did SplitIt raise?

    SplitIt raised a total of $10M.

  • Who are the investors of SplitIt?

    Investors of SplitIt include Woodson Capital Management, Lafayette Plug and Play Accelerator and Simpel Management.

  • Who are SplitIt's competitors?

    Competitors of SplitIt include Scalapay and 6 more.

  • What products does SplitIt offer?

    SplitIt's products include Splitit Installments-as-a-Service.

  • Who are SplitIt's customers?

    Customers of SplitIt include Google, Canyon , Byte, Gems NY and Virgin Pure.

Compare SplitIt to Competitors

Pledg Logo

Pledg offers a platform for splitting payments with other users, on any e-commerce website.

Sunbit Logo

Sunbit is a financial technology that enables financing in-store purchases for consumers across the credit spectrum. The company aims to disrupt the process of financing in-store purchases for customers across the credit spectrum, including the unbanked or underbanked. It was founded in 2016 and is based in Los Angeles, California.


in3 is a Buy Now, Pay Later (BNPL) FinTech business that offers consumers the ability to pay for purchases in three installments at zero costs, with no interest or transaction costs, and without credit registration. The company was founded in 2018 and is based in Eindhoven, Netherlands.

Zilch Logo

Zilch offers a 'buy now, pay later service that allows users to pay for a purchase in the course of six weeks without any fees or interest. Zilchʼs transparent and customer-centric credit alternative is designed with regulators to ensure consumer protection and financial health from the start. Utilizing sophisticated Open Banking technology and so credit checks, Zilch uses its real-time view and understanding of customers' affordability to give accurate recommendations of what they can afford to borrow. Zilch was founded in 2018 and is based in London, England.

Limepay Logo

Limepay is a smart, merchant-focused and secure payment platform. With no redirects or third-party accounts, users can offer more flexibility to customers.

Oriente Logo

Oriente is a data-driven technology company building fintech ventures designed to unlock opportunity through financial and digital inclusion across Asia. The company's products include Cashalo and Finmas. Cashalo is a fintech platform that delivers digital credit to Filipinos, helping them elevate their financial well-being. Finmas is a peer-to-peer lending platform in Indonesia providing access to loan requests through mobile applications.

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