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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$2.2M | 10 mos ago

About PaxFlow

PaxFlow is a travel technology company. It offers software for tourism companies providing day trips, activities, and experiences and helps to manage daily operations and internal work processes with a focus on automation and self-service for travelers. The software aims to simplify communication with customers by automating work processes and using artificial intelligence. The company was founded in 2021 and is based in Reykjavik, Iceland.

Headquarters Location

Borgartun 37

Reykjavik, 105,





Expert Collections containing PaxFlow

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PaxFlow is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

11,384 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Travel Technology (Travel Tech)

2,715 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.

Latest PaxFlow News

Paxflow lands $2.2M to bring automation to tour operators

Apr 24, 2023

Share PaxFlow , which offers technology to help tour operators automate processes, has raised $2.2 million in seed funding. The investment in the Iceland-based company has come from Brunnur Ventures. The startup plans to put the funds towards product development and international sales and marketing. Get a dose of digital travel in your inbox each day Subscribe to our newsletter below Submit PaxFlow said that while online bookings for tours have become easy, much of the behind the scenes process of managing that booking remains manual and labor intensive. Soffia Kristin Thordardottir, founder and CEO of PaxFlow, said: “PaxFlow's beta software has already been used by companies servicing travelers from over 100 countries and is currently being tested by hundreds of operators worldwide. We are thrilled to join forces with Brunnur Ventures to further accelerate our journey to empower tour operators who want to optimize their operations and cut costs at the same time.” Holdbar, a startup specializing in distribution for tours and activities, recently raised $1 million to develop its platform. Phocuswright Europe 2023

PaxFlow Frequently Asked Questions (FAQ)

  • When was PaxFlow founded?

    PaxFlow was founded in 2019.

  • Where is PaxFlow's headquarters?

    PaxFlow's headquarters is located at Borgartun 37, Reykjavik.

  • What is PaxFlow's latest funding round?

    PaxFlow's latest funding round is Seed VC.

  • How much did PaxFlow raise?

    PaxFlow raised a total of $2.2M.

  • Who are the investors of PaxFlow?

    Investors of PaxFlow include Brunnur Ventures and Origo.



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