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Founded Year



Corporate Minority | Alive

About Pawoon

Pawoon provides a cloud-based Point-of-Sale system to Indonesian SMEs. Pawoon is an app that records transactions, provides analytics and access to insights to attract, interact and retain customers, and accepts many forms of payments.

Headquarters Location

Jalan Prof. Dr. Satrio Blok C4 No. 5 16th Floor

Jakarta, 12950,


1500 360



Expert Collections containing Pawoon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pawoon is included in 3 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,582 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


SMB Fintech

1,648 items



12,502 items

Excludes US-based companies

Latest Pawoon News

Indonesia: Newly-listed startup DIVA to acquire 30% in mPOS company Pawoon

Dec 7, 2018

December 7, 2018 Less than a month after its IPO, Indonesian digital business converter and accelerator  DIVA  has announced a plan to acquire 30 per cent stake in local point-of-sales (POS) startup Pawoon . In an official release, which did not specify the financial details of the deal, DIVA said, the investment is a strategic move that positions both companies in a sweet spot to accelerate exponential growth and tap into one of South East Asia’s billion-dollar businesses, according to an official release. DIVA is a startup that aims to modernise the small and medium enterprises (SMEs) operating in Indonesia, empowering them with both technology and innovative products. The company provides a unified multi-payment device called DIVA Smart Outlet (OS) that can process various cash and non-cash payments as “point-of-sale” (POS) and offers digital products, as well as an AI-empowered integrated messaging platform called DIVA IIM, which rides on popular applications such as WhatsApp, LINE, Telegram, and Facebook Messenger. It recently raised $43 million in an oversubscribed IPO round on the IDX, in which it offered 400 million new shares. DIVA is a subsidiary of Indonesian investment firm Kresna Graha Investama, which has taken two other tech startups to go public on the IDX, namely M Cash and NFC Indonesia. In Pawoon, DIVA will be investing in a startup that offers a software and hardware solution to Indonesian small and medium enterprises, allowing businesses to manage their inventory and payment. The company, which raised its Series A funding round from local VC firm Kejora Ventures last year, claims to be utilised by more than 10,000 merchants, spread over 200 cities nationwide. DIVA Director Dian Kurniadi said, Pawoon offers an interesting business expansion and potential growth for the company into the F&B industry, which is dominated by SME players. Pawoon founder and CEO Ahmad Gadi said the fresh capital from DIVA will be directed to product development as well as accelerating merchant acquisitions across the country. The investment received by Pawoon further heats up the competition in Indonesia’s mPOS space, which is seeing more capital being pumped into the industry. In September, local Mpos Moka secured a $24-million Series B funding round led by Sequoia India, while another contender, Cashlez, is reported in talks to raise a fresh $5 million funding round. Also Read:

Pawoon Frequently Asked Questions (FAQ)

  • When was Pawoon founded?

    Pawoon was founded in 2014.

  • Where is Pawoon's headquarters?

    Pawoon's headquarters is located at Jalan Prof. Dr. Satrio Blok C4 No. 5, Jakarta.

  • What is Pawoon's latest funding round?

    Pawoon's latest funding round is Corporate Minority.

  • Who are the investors of Pawoon?

    Investors of Pawoon include Distribusi Voucher Nusantara, Kejora Ventures and Ideabox.

  • Who are Pawoon's competitors?

    Competitors of Pawoon include iSeller and 4 more.


Compare Pawoon to Competitors

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DOKU is a technology company that operates in the payment gateway industry. The company provides a range of services including facilitating online transactions, managing payments, and offering risk management solutions. Its primary customers are businesses, both small and large, that require digital payment solutions. DOKU was formerly known as PT. Nusa Satu Inti Artha. It was founded in 2007 and is based in Jakarta, Indonesia.

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