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pattiesfoods.com.au

Founded Year

1966

Stage

Take Private | Alive

Valuation

$0000 

About Patties Foods

Patties Foods is an Australian manufacturer, supplier, and marketer of branded frozen savory and dessert products.

Patties Foods Headquarter Location

161-169 Princes Highway

Bairnsdale, Victoria, 3875,

Australia

+61 1800 650 069

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Latest Patties Foods News

Patties Gives Aussies A “Reason To Party” In First Brand Campaign In Decades

Apr 4, 2022

As a brand, Patties is known for their party pies which are often associated with just that, a party. At the heart of the “Reason to Party” campaign was bringing to life the instant feeling of a party that Patties can inject into any occasion. “We know Patties is the national go-to brand for a party, loved by Australians for decades. This campaign takes a witty approach to celebrate the broader range of everyday moments that Patties is also an important part of,” said Patties Foods Group general manager of marketing and innovation, Anand Surujpal. “This creative execution will resonate with a diverse demographic to revitalise a much-loved category while also building brand engagement for Patties.” In conjunction with the advertising campaign, Patties will launch a brand-new product innovation, using world-first technology to reimagine the iconic sausage roll. “As category leaders, we are constantly raising the bar, and this new product is no exception. We’re excited for what it will achieve not only for Patties, but the category as a whole, driving excitement around genuine innovation,” said Surujpal. BWM isobar Melbourne creative directors Ruben Cirugeda and Scotty Glennon said they were, “excited to bring a fun, fresh take on such an iconic Aussie brand.” “Patties Party Pies and sausage rolls have been synonymous with family gatherings and childhood memories since the ‘60s, so we were pumped to be a part of this brand refresh by launching a new brand platform and bringing a modern twist to everyone’s favourite.” “Party pies are a fun food. Who doesn’t want a bit more fun in their life? If the number of party pies inhaled on the shoot is anything to go by, everyone’s well and truly up for it”.

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  • When was Patties Foods founded?

    Patties Foods was founded in 1966.

  • Where is Patties Foods's headquarters?

    Patties Foods's headquarters is located at 161-169 Princes Highway, Bairnsdale.

  • What is Patties Foods's latest funding round?

    Patties Foods's latest funding round is Take Private.

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