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About Thunder Industries

Thunder Industries is enabling creative relevancy for programmatic advertising. The company's Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats. On February 4th, 2021, Thunder Industries was acquired by Walmart. Terms of the transaction were not disclosed.

Headquarters Location

350 Sansome St Suite 815

San Francisco, California, 94104,

United States




Research containing Thunder Industries

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Thunder Industries in 3 CB Insights research briefs, most recently on Feb 17, 2023.

Expert Collections containing Thunder Industries

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Thunder Industries is included in 3 Expert Collections, including Ad Tech.


Ad Tech

3,753 items

Companies offering tech-enabled marketing and advertising services.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

186 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Latest Thunder Industries News

Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG

Feb 5, 2021

by AdExchanger // Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed "Competition and Antitrust Law Enforcement Reform Act" would make sweeping changes to antitrust law, granting enforcement agencies more power to impose bigger fines and shifting the burden of proof for companies over mergers. Facebook, Google and others have come under increasing antitrust scrutiny from lawmakers on both sides of the aisle. Google is currently the subject of a major antitrust investigation by the DOJ, and Klobuchar said in November she believed breaking the company up should be an option available to regulators. Facebook, meanwhile, is also being investigated by the FTC and 46 attorneys general over its acquisitions. Klobuchar, who was recently appointed chair of the Senate Judiciary subcommittee on antitrust, last week singled out companies like Apple, Amazon, Google and Facebook, as a primary focus. "While we've seen this enormous change in our economy, we really are not as sophisticated as the companies that we should be regulating," Klobuchar said. "We need to start by working to strengthen antitrust enforcement and making it more effective." Hot On Ad Tech  Walmart is set to acquire technology from Thunder Industries, a company that uses automation to create digital ads, as it continues to invest in its ad business and seeks a greater slice of marketing budgets from small businesses. The Wall Street Journal reports that the retail giant is purchasing the technology and assets of PaperG Inc., which does business as Thunder Industries, and will bring over most of the company’s employees. It isn’t purchasing Thunder’s existing customer contracts, which will be wound down. Walmart instead will use Thunder’s technology to launch a self-service tool that helps advertisers make and buy numerous versions of display ads targeting different kinds of consumers on its properties. The new self-serve display ad tool will launch later this year, the company said. “As we continue to grow our media business, we need to find ways that we can easily serve all suppliers—be it companies who have been Walmart suppliers for years or brand new marketplace suppliers,” said Janey Whiteside, chief customer officer at Walmart. “The new display self-serve platform and the integration of Thunder’s technology does just that.” Critical Time For Criteo Digital advertising company Criteo is preparing a major restructure that will affect around 10% of its roughly 2,600 employees, Business Insider reports . The company is trying to shift its business away from services that rely on third-party cookies, and there’s speculation that the publicly traded company could be a prime target for an acquisition.The Paris-based Criteo has sought to turn around its business to focus less on technologies that rely on cookies, as browsers have begun to clamp down on the tracking technologies adtech companies use to serve such ads and Google phases out third-party cookies in Chrome by 2022. Ready Or … Not Everyone knows they’ve gotta get ready for the end of third-party cookies before 2022 … but that doesn’t mean they’re actually doing it. In Q4 2020, IAB Europe asked 100 brands, agencies, publishers and ad tech companies whether finding alternatives to third-party cookies is a priority, to which 75% answered, “Heck yeah.” (Apparently 13% of respondents said it “wasn’t very important” … okay.) But it’s a different story when it comes to preparedness. Forty-percent say they don’t feel that their company is fully prepared for the coming changes. “The big challenge has been the complexity of the technology and making sense of the massive amounts of contradictory information out there,” said Alex Berger, senior marketing director for buy-side products at Adform, an IAB Europe member. On Tuesday, IAB Europe released an update to its third-party cookie guide to help companies prep as the clock ticks down. Read the release . But Wait, There’s More! TikTok is teaming up with the NFL for a Super Bowl LV pregame celebration [ blog ] Comscore brings cookie-free CTV audience targeting to Europe with predictive audiences. [ release ] Kantar bolsters ad measurement offerings with Google data integration as the industry grapples with a shift to user privacy and data protection. [ Ad Age ] Media companies are falling short on following through with diversity, equity and inclusion pledges they made last summer. [ Digiday ] YouTube expands its CTV and sports offerings as advertisers start spending again. [ MediaPost ] WideOrbit selects Tru Optik Data Marketplace to power streaming audio and podcast audience targeting. [ release ] Parler CEO John Matze says he was fired from the conservative platform over differences of opinion after it was booted by AWS. [ The New York Times ] Ad tech company Hudson MX nets a $63.5M series D, led by Cannes Lions owner Ascential plc. [ release ] CTV/OTT ad platform Fiksu hires Pixalate to weed out fraud. [ release ] You’re Hired! Tubular Labs hires market-research vet Scott Ernst as CEO. [ Variety ] Incubeta hires Zoe Hall as managing director of adtech solutions and Lauren Stearley as director of programmatic. [ PerformanceIN ] Enjoying this content? Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Thunder Industries Frequently Asked Questions (FAQ)

  • When was Thunder Industries founded?

    Thunder Industries was founded in 2008.

  • Where is Thunder Industries's headquarters?

    Thunder Industries's headquarters is located at 350 Sansome St, San Francisco.

  • What is Thunder Industries's latest funding round?

    Thunder Industries's latest funding round is Acquired.

  • How much did Thunder Industries raise?

    Thunder Industries raised a total of $25.58M.

  • Who are the investors of Thunder Industries?

    Investors of Thunder Industries include Walmart, Paycheck Protection Program, LaunchCapital, WI Harper Group, Jimmy Lu and 11 more.

  • Who are Thunder Industries's competitors?

    Competitors of Thunder Industries include RadiumOne and 1 more.


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