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About PanzerGlass

PanzerGlass provides screen protection glasses for tablets, mobile phones, laptops, displays and smart watches. It is based Hinnerup, Denmark.

PanzerGlass Headquarter Location

Delta 8, Søften

Hinnerup, 8382,


Latest PanzerGlass News

PanzerGlass targets travel retail amid rising demand for device hygiene

Oct 26, 2020

PanzerGlass targets travel retail amid rising demand for device hygiene Alan Brennan: “PanzerGlass can help build the basket for retailers and drive incremental spend” In just seven years, PanzerGlass has become a global force in screen protection and related products. Now it is planning a big push into new markets and channels, including travel retail. Set up in 2013, the Danish company (part of family-owned Juhl Bach Holding) has a diverse product portfolio, including screen protectors, mobile covers, phone cases, PC Privacy, watch protectors, charging cables, automotive protection and screen cleaning solutions. With recent triple-digit growth, even amid the global crisis, it has built a presence in 63 markets, with offices in Berlin, Warsaw, Guangzhou, Hong Kong, Dubai, Melbourne, Atlanta and Barcelona. The company has also elevated consumer awareness through collaborations with Swarovski, PopSockets, football star Cristiano Ronaldo, tennis player Caroline Wozniacki as well as several football clubs. As reported , to boost its push into travel retail and new international domestic markets, PanzerGlass recently named experienced travel retail executive Alan Brennan as Director New Channels. Brennan reports into General Manager Global Retail Jesper Mikkelsen, and leads the team headed by Global Sales Manager New Channels Christian Butzer. That team is heavily focused on growing the business of screen protectors for mobile devices, as well as solutions that cover laptops, tablets, displays in cars, e-bikes and even smartwatches. Brennan tells The Moodie Davitt Report: “From being a start-up, PanzerGlass identified that they need different skill-sets today and are resourcing accordingly. My sales background with Nestlé and digital experience with DC-GTR offers them a blend that we can leverage for short-term benefits and long-term gains.” Recent innovations include Antibacterial PanzerGlass protection for the new iPhone 12; see also video above He adds: “PanzerGlass has identified many more opportunities out there, beyond the core business of protection for screens on mobiles and laptops, based on how people live today. People are more active; they use their phones or smartwatches to track exercise performance and we provide protection for that equipment. “The focus on health and wellbeing is one area. Another is the opportunity in screen protection for e-bikes, which are becoming more popular. Then there is protective spray for all of these devices, which is a huge growth area. “Look at the amount of time people spend on their phones today. Governments rightly advocate hand washing and good personal hygiene, but that should also include cleaning those devices that we use throughout the day and that attract bacteria. That tech hygiene is very important.” One of PanzerGlass’ solutions is the recently launched Spray Twice a Day cleaning device, which it says kills 99.999% of bacteria, and was developed in close cooperation with the Danish Technological Institute. Device hygiene will become part of the daily ritual for many users, says the company Brennan says: “Spray Twice a Day disinfects devices without affecting functionality, and we see this kind of cleaning becoming part of the daily ritual for mobile phone users.” Other innovations include Antibacterial PanzerGlass protection for the new iPhone 12, iPhone 12 Pro and iPhone 1 Max. Brennan says: “With the launch of next generation phone protection, the company is really at the cutting edge. People are spending money on themselves and their devices and they want to prolong the lifespans of those devices. Sustainability is a key factor here, and is a core value for the company. PanzerGlass therefore ticks a lot of boxes for consumers, and there are many opportunities.” One of those opportunities lies in travel retail, a channel almost untapped by PanzerGlass to date. “We are starting with a minimal footprint so we can only grow,” says Brennan. “Our initial discussions have been positive, even in the current climate. Retailers want solutions that are on point, that offer the right margin and that reflect consumer demand. “From our side we need to develop the distribution to serve demand, and to be ready to service user needs once travel returns.” The company says it has a strong pipeline of innovation that should boost appeal to retailers PanzerGlass, says Brennan, has a strong story to tell to potential partners, with a premium offer within its category, collaborations with respected partners (some of which are noted above) and regular new product development. He says: “We will be going to the trade with that core message around device hygiene, which taps into traveller demand. We can tell a good story about a premium brand, a leader in its field and one that has a pipeline of innovation. “The beauty of what we do is that it is flexible in terms of positioning, can be both planned and impulse buy and is highly relevant. Mobile accessories is a growth area even in the current climate and it is a good fit there. Most importantly, it can help build the basket for retailers and drive incremental spend. “We are going with commercial proposals that fit with the needs of retailers and that can add value to their business.” New travel channels and geographies are on the radar, adds Brennan. “I see PanzerGlass creating a strong position in the new world, from air to rail, and across multiple destinations too. China and the growth market of Hainan Island is an exciting travel retail location that we view as an opportunity. Rail in Asia is another that we aim to tap into. “It’s about having the right presence, activation plan and being tuned in to that mix of physical sales and ecommerce within the travel retail market as the business returns. Then it will be about telling our story, sharing with our partners the PanzerGlass ambition for a redefined Global Travel Retail 2.0. We believe we can add a lot of value for our retailer partners.” Reader Sign up Email to*

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