Paddle provides a software as a service(SaaS)-based checkout, electronic commerce, marketing, and analytics platform. It enables developers to sell software and manage time-consuming operations such as acquiring customers, managing "free trial" periods, recurring billing, handling customer support, international sales taxes, and more. It was founded in 2012 and is based in London, United Kingdom.
Paddle's Product Videos
Paddle's Products & Differentiators
Paddle Billing is an all-in-one payments infrastructure platform. Increasing payments complexity and rising costs continues to cripple SaaS companies, from integrating numerous point solutions to monetize their products, even if only selling within a single country. Paddle's rich capabilities accelerates the deployment of new pricing and products, implementing new currencies, optimising checkouts, and entering new markets instantly, instead of weeks or months at a time. Paddle's single source of truth, analytics & free advisory services simplify the integration into your ecosystem & provide you with accurate actionable insights to operate and grow your business.
Research containing Paddle
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Paddle in 5 CB Insights research briefs, most recently on Jul 22, 2022.
Expert Collections containing Paddle
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Paddle is included in 5 Expert Collections, including E-Commerce.
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Excludes US-based companies
Silicon Valley Bank's Fintech Network
We mapped out some of SVB's biggest clients, partnerships, and sectors that it serves using CB Insights’ business relationship data from SVB’s profile to uncover just how important it is to the fintech universe. The list is not exhaustive.
Paddle has filed 3 patents.
National legislatures, Bicameral legislatures, Motorcycle engines, Steam power, Sport bikes
National legislatures, Bicameral legislatures, Motorcycle engines, Steam power, Sport bikes
Latest Paddle News
Aug 11, 2023
Paddle , the payments infrastructure provider for SaaS companies, has today announced Paddle Billing, a new set of APIs and features that will help businesses upgrade their billing capabilities and in turn increase revenue and retain more customers. Announced at the company’s product event Paddle Forward , Paddle Billing marks a major step forward for Paddle’s core Merchant of Record (MoR) offering, introducing new developer-friendly features and tools to help the company’s 4,000 customers scale while delivering a more seamless, flexible experience. Today’s announcement comes as Paddle celebrates another significant milestone. The company now processes over $1 billion in payments annually, an achievement reached within 11 years of the business being founded in 2012. The new normal for SaaS After multiple years of extremely rapid growth, partly driven by the pandemic, the SaaS industry has now entered a new normal. According to Paddle’s data , SaaS businesses are still growing but churn rates remain 10% higher than last year, driven by enterprise cost cutting, rising interest rates and tighter budgets, making effective retention strategies more important than ever. With software companies also looking to reduce costs and make sure engineering resources are deployed where they can add the most value, they want to be able to make sure their teams are focused on developing new products rather than building and maintaining payments infrastructure and billing stacks. In this environment, SaaS businesses have to be smarter than ever about how they scale and where they spend. Futureproof revenue Paddle Billing addresses these challenges by introducing a range of enhancements and functionality improvements designed to help SaaS companies grow sustainably at a time of rising churn and constrained developer resources. Through a new set of developer-friendly APIs, Paddle’s customers will be able to integrate the platform into their payments stack more easily than ever, and take advantage of new features including: More ways to accept and manage payments with less friction, thanks to new webhooks providing real-time payment updates and a single API that integrates seamlessly with CRM and ERP platforms and accounting software. Tailored billing plans for different customer segments, including flexible multi-product subscriptions, complex pricing models, and bespoke discounts. Hyperlocalised payments, including the power to set pricing at regional levels and not have one-plan-per-currency. Paddle is the only solution provider on the market to offer this. As well as reducing costs and increasing efficiency for SaaS businesses, Paddle Billing improves the developer experience by prioritising frictionless integration and total customisation. It also offers Paddle developers the simplest route to hybrid billing, which allows SaaS companies to charge for subscriptions via credit card and invoice, preventing the fragmentation of customer data and enables them to move seamlessly between sales-assisted billing and a self-serve, product led growth (PLG) approach. Jimmy Fitzgerald, CEO of Paddle, commented: “In this ‘new normal’ for the SaaS market, growth may have slowed but there is still significant demand and plenty of growth potential for businesses of all sizes. However, the ‘growth at all costs’ era is over and businesses must be strategic about how they capture and retain revenue. Billing and payments should be a fundamental part of any sustainable growth strategy, but it can be extremely complex and resource-intensive for SaaS businesses to build and manage at scale. Our priority at Paddle has always been to turn payments into a true growth lever for SaaS businesses, which is why we’re enhancing our Merchant of Record offering and making it easier than ever for sellers to integrate into our platform with the launch of Paddle Billing. This is our simplest, most customisable and most developer-friendly offering to date and we’re excited to see the impact it can have for our customers to help them reduce churn and drive growth.” Christian Owens, Founder and Executive Chairman of Paddle, commented: “We founded Paddle in 2012 to build a software business for other software businesses. We made it our mission to remove the operational barriers that have historically prevented SaaS companies from scaling efficiently and reaching the largest possible market for their products. The fact we are now processing $1bn in payments annually on behalf of our sellers is a great endorsement of our Merchant of Record model and demonstrates the value that we can deliver for our customers. There is still much more we can do however. The opportunity within SaaS remains vast and the launch of Paddle Billing marks the start of another exciting chapter for Paddle and the next phase of growth for our business.” Paddle Billing will be available to new and existing Paddle customers. For more information on Paddle Forward, Paddle Billing, and the other platform updates announced during the event, please visit: https://www.paddle.com/forward . People In This Post News Insurtech News Event Videos Insurtech
Paddle Frequently Asked Questions (FAQ)
When was Paddle founded?
Paddle was founded in 2012.
Where is Paddle's headquarters?
Paddle's headquarters is located at 70 Wilson Street, London.
What is Paddle's latest funding round?
Paddle's latest funding round is Series D.
How much did Paddle raise?
Paddle raised a total of $292.76M.
Who are the investors of Paddle?
Investors of Paddle include Notion Capital, Kindred Capital, 83North, FTV Capital, KKR and 7 more.
Who are Paddle's competitors?
Competitors of Paddle include Stripe, BR-DGE, Chargify, Reach, ChargeBee and 7 more.
What products does Paddle offer?
Paddle's products include Paddle Billing and 3 more.
Who are Paddle's customers?
Customers of Paddle include Plausible, n8n, Iconosquare, tailwindLABS and Renderforest.
Compare Paddle to Competitors
ChargeBee develops a recurring revenue management platform. The platform delivers a billing solution on the cloud. It integrates with payment gateways to let users automate recurring payment collection along with invoicing, taxes, accounting, email notifications, software-as-a-service (SaaS) metrics, and customer management. The company was formerly known as BubblePath. It was founded in 2011 and is based in Rockville, Maryland.
Stripe develops a financial infrastructure platform. The company offers a suite of services including online payment processing, revenue and finance automation, and banking-as-a-service. Its services allow businesses to accept payments online or in person, automate their revenue and finance operations, and embed financial services into their platforms or products. It primarily serves the e-commerce, software as a service (SaaS), marketplace, and finance automation sectors. It was formerly known as DevPayments. It was founded in 2010 and is based in South San Francisco, California.
Recurly provides recurring billing management solutions for subscription-based software-as-a-service (SaaS), media, mobile, productivity, and publishing businesses. It develops a platform for subscription plan management, recurring billing, recurring payments, intelligent retention, and subscription analytics. The company serves the financial sector, sales and marketing, information technology sectors, and more. It was founded in 2009 and is based in San Francisco, California.
BlueSnap, formerly Plimus, is a flexible payment solutions provider delivering a customizable platform to global online businesses such as software publishers, web hosting companies, and online retailers. BlueSnap builds and manages online businesses for software publishers, web hosting companies and online retailers. A business can choose BlueSnap hosted application that spans the entire e-Commerce lifecycle, or it can deploy the BlueSnap API which allows retailers to integrate the technology with existing solutions. Using BlueSnap software, retailers can deliver newsletters to customers, coupons and promotions, realtime reporting, and live chat amongst other features.
Lago offers an open-source metering and usage-based billing API. Lago began as a software solution to enable growth teams to extract, transform, and effortlessly take actions on data, without engineers. It offers a no-code data tool for growth teams, to segment and sync customer data. It was founded in 2021 and is based in Wilmington, Delaware.
Exact Payments is a company that specializes in payment solutions, operating within the financial technology sector. The company provides a range of services including the integration of payment systems into software platforms, online and mobile payment acceptance, and the setup and management of subscription services. Their primary market is the Software as a Service (SaaS) industry. It was founded in 1999 and is based in Scottsdale, Arizona.