Pacific Coffee

Apr 29, 2023

Luxury and family travel, food destinations, wine and coffee trends. Got it! When Pacific Coffee Research (PCR) co-founders Madeleine Longoria-Garcia and Brittany Horn started the company in Kona, on the Big Island of Hawai’i, in 2017, roasting coffee for retail sale was not a part of the business plan. The vision was to provide services to farmers and other coffee professionals that were not yet available on the Hawaiian Islands — essential resources that would be the connective tissue to link the various points of the coffee value chain to each other in the service of building both quality and community. Madeleine Longoria-Garcia and Brit Horn, co-founders of Kona-based Pacific Coffee Research. Pacific Coffee Research Flash forward six years, and PCR is Hawai`i’s only Specialty Coffee Association Premier Training Campus and community education center, as well as a licensed Coffee Quality Institute lab, offering workshops for everyone, from farmers to baristas and professional sensory analysts to coffee enthusiasts. The newest PCR program is its retail and wholesale roastery, and two of its Hawai`i-grown coffees have just received Good Food Awards. The Good Food Foundation celebrates the passionate and engaged, yet often overlooked, players in the food system who are producing authentic and responsible food in order to humanize and reform American food culture. The importance of this award for PCR is that it recognizes the success of the company’s mission to partner with local farmers, paying above market value for their coffee, to support their work and help ensure the longevity and quality of their operations. Pacific Coffee Research won 2023 Good Food Awards for two coffees grown on the Big Island. Pacific Coffee Research The two Good Food Award-winning coffees are a 100% Kaʻū from Rus Kuznetsov and Alla Kostenko’s Wood Valley Coffee Farm and a 100% Kona from Karina and Armando Rodriguez’s Aloha Star Coffee Farms. The awards ceremony took place at Revolution Hall in Portland, Oregon, where Pacific Coffee Research was invited to speak on behalf of the coffee awardees. PCR sourced and roasted these coffees, which were rewarded on cup quality and their commitment to ethical business practices. PCR is the first Hawai`i-based company to win in this division, and this is the first time a Kaʻū coffee has won a Good Food Award. MORE FOR YOU